Knoxville, Tenn. – March 26, 2015 – One of the hottest new products in the alcoholic beverage industry – Knoxville-based ZMIX™, the world’s first concentrated cocktail mixer with zero calories and all natural flavors – is creating a “buzz” throughout the Nashville area with its Purple Hooter, Lemon Drop and Cosmo flavor offerings.
Voted the #1 “New Product of the Year” by Beverage Industry® for 2014, ZMIX is a super-concentrated liquid contained in a compact, portable bottle that has been carefully formulated to enhance the flavor of an alcoholic drink with just one drop, making it the first of its kind in the industry.
The product was originally developed and launched by four Knoxville Catholic High School graduates and lifelong friends in East Tennessee, but was recently introduced to Nashville at a single liquor store earlier this year. Since that time, and with the help of Horizon Wine & Spirits, Tennessee’s largest distributor of beverage alcohol products, ZMIX has expanded to more than 20 area liquor stores due to consumer demand, including popular spots such as Frugal McDoogal Wine & Liquor Warehouse, Brentwood Wine & Spirits, and West Meade Wine & Liquor Mart, among others.
“We’re excited about the positive trends we’re seeing in consumer adoption of the product in the Nashville market,” said Tom Namey, Director of Marketing. “Nashville is an incredibly vibrant and health-conscious city, which we think makes ZMIX the perfect fit for those looking for a guilt-free alcohol indulgence. We’re looking forward to revolutionizing the way Middle Tennesseans create their classic drinks forever.”
Each 1.6-ounce bottle of ZMIX makes approximately 24 cocktail servings, while most other mixers (1 Liter) currently on the market typically make eight. The product retails for $4.99 and is currently available in areas of Tennessee and Georgia with additional expansion coming soon.
For more information or a map of locations, visit www.drinkZmix.com.
Launched in 2014, ZMIX is the world’s first concentrated cocktail mixer with zero calories and all natural flavors. The product is a trademark of Seismix, LLC, which was founded by Tom Namey, Augustine Gattuso, Andy Maupin and Matt Johnson, who bring a wealth of experience in new ventures, marketing, alcohol and the restaurant/bar industries.