Knoxville, Tenn. – Clayton Homes is adding social media to the public relations duties handled by Ackermann PR, the manufacturer’s national Agency of Record. The firm will now include social media strategic development as part of public relations efforts on behalf of the company.
Ackermann’s work for the Berkshire-Hathaway company in promoting the launch of the Clayton Homes i-house was highlighted in the October 2009 issue of PR Week. The traditional public relations media campaign also included outreach to bloggers and social media platforms. The resulting efforts helped generate thousands of customer inquiries through the company’s phone and mail centers and through online venues, including a featured story on Yahoo.com’s front page.
“The interest generate on our web site from the Yahoo feature was historic for our company,” said Clayton President and CEO Kevin Clayton. “As our online activity expands, adding Ackermann’s duties to include social media is a natural addition to our relationship.”
“It is not surprising to us that Clayton Homes recognizes the long-term importance of adding social media strategies as part of a successful PR plan,” said agency President and CEO Cathy Ackermann. “Our focus is on helping them stay out in front of these new trends.”
The Ackermann PR digital and social media division, led by Katie Allison Granju, represents a rapidly growing segment of the firm’s work. In recent months, Ackermann has added a significant number of new clients, representing a wide variety of industry sectors, including tourism, hospitality, entertainment, sports, healthcare, manufacturing, and non-profit.
Ackermann PR is a full-service, integrated marketing communications firm providing strategic public relations and marketing. It is headquartered in Knoxville, Tennessee, and serves clients across the United States.