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Council of PR Firms Features Ackermann PR

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Council of PR Firms Features Ackermann PR

Knoxville, Tenn. – The Council of PR Firms is highlighting some of industry’s best work in the field of public relations, and Ackermann PR’s launch of The Titanic Museum Attraction in Pigeon Forge is featured.

The Council of PR Firms is comprised of more than 100 of America’s leading public relations firms.  They represent the premier global, mid-size, regional and specialty agencies across every discipline and practice area.  Ackermann PR has been a member of the council since 2001.

Ackermann PR’s case study, now featured on the Council’s website, profiles the firm’s work on behalf of The Titanic Museum Attraction.  Ackermann PR managed all aspects of public relations for the grand opening and launch.  “We were tasked with creating a message consistent with the museum’s philosophy of honoring and respecting those who were on board the Titanic by keeping their stories alive, while building buzz, excitement and enthusiasm to ultimately drive visitors to the attraction,” says Rick Laney, Ackermann PR Vice-President. 

The grand opening of the Titanic Museum Attraction was attended by 20,000 people. Local print and television coverage stretched from Asheville, NC to Baton Rouge, LA and included all major Tennessee, North Carolina, Georgia, Kentucky and South Carolina cities. Nationally, the grand opening was covered in USA Today, ABC News, Live with Regis and Kelly, and the Travel Channel.

In the year since the grand opening, television crews from all over the Southeast have visited the museum, along with national network morning shows, Channel Four (a national television network in the U.K.), Southern Living Magazine, National Geographic Television, Travel + Leisure Magazine, and two additional visits from the
Travel Channel.

For more of Ackermann PR’s case studies, visit the firm’s website, www.ackermannpr.com

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Media Contact
Rick Laney
(865) 584-0550
rlaney@ackermannpr.com

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