KNOXVILLE – Biltmore, an Ackermann PR client, was highlighted in a June 18 article written by Forbes.com’s Marianne Bickle. Bickle, who had recently traveled to Biltmore Estate on business took time while there to “people watch” and examine consumers’ shopping patterns and how they interact with each other.
Bickle describes Biltmore as a “wonder” and said, “to see the Estate is to be humbled and amazed.” What Bickle was most amazed by was the effect Biltmore had on its visitors, especially families. According to Bickle, teenagers were “engaged in conversations with their parents.” “I didn’t see anyone texting, swaying to music with earphones glued to their head or people complaining that they were bored. Instead, I watched as families talked with one another,” says Bickle.
According to Bickle, Biltmore is a popular vacation destination spot because it has interests appealing to each member of the family. From touring the home to kayaking, shopping and even touring the trails on a Segway, Bickle explains Biltmore has something for everyone.
Additionally, Bickle highlights The Vanderbilts: At Home and Abroad, Antler Hill Village’s current exhibition documenting George and Edith Vanderbilt’s lifestyle both home and abroad. As part of this exhibit, artifacts from the Titanic are on display, some on loan from the Titanic Museum Attraction, another Ackermann PR client. The Vanderbilt’s were originally scheduled to sail on the Titanic, but at the last minute changed their plans to sail on another ship leaving their valet Edwin Wheeler onboard the ship’s ill-fated voyage. The exhibition shows a unique connection between Biltmore and the Titanic.
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Erin Freeman, Ackermann PR
Phone: (865) 584-0550