Hoffmann Group USA named 2017 MarCom Platinum Award-Winner
Global tooling company partners with Ackermann Marketing & PR to earn marketing award
Knoxville, Tenn. – Hoffmann Group USA is pleased to announce that it was named a 2017 MarCom Platinum Award Winner for its work with Ackermann Marketing & PR.
MarCom Awards “recognizes outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communication materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.”
Hoffmann Group, headquartered in Munich, Germany, is Europe’s leading system partner for quality tools. Hoffmann Group combines trading competence with leadership in both manufacturing and service. The company offers 62,000 quality tools from 500 of the world’s leading manufacturers including GARANT, Hoffmann Group’s own premium brand. In 2016, Hoffmann Group entered the American market with the launch of Hoffmann Group USA, located in Knoxville, Tennessee. Their marketing campaign resulted in increased social impressions by 1.2 million, and a digital marketing campaign that has resulted in nearly 7 million impressions and interaction rates that are nearly double the industry average.
“We are thrilled to be honored with this prestigious award,” Ashley Humphrey, Director of Marketing and Communications for Hoffmann Group USA said. “It has been a fun process working with the folks at Ackermann and we are looking forward to continuing our expansion into the US market utilizing innovative and creative marketing techniques.”
Based in Knoxville, Tennessee, Hoffmann Group USA is a wholly-owned subsidiary of The Hoffmann Group, Europe’s leading system partner for quality tools. The company offers 62,000 quality tools from 500 of the world’s leading manufacturers including GARANT, Hoffmann’s own premium brand. Hoffmann product lines include hand tools, cutting tools, workstations, and storage options. Hoffmann Group, with an international corporate headquarters in Munich, Germany, combines trading competence with leadership in both manufacturing and service. This combination guarantees reliability in supply, quality, and productivity in the tooling sector to more than 135,000 customers. The company, with its worldwide partners and over 2,500 employees, serves major companies as well as medium-sized and small companies in more than 50 countries. www.hoffmann-group.com