Invisible Fence Brand expands product line to accommodate smaller pets

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Invisible Fence Brand expands product line to accommodate smaller pets

Knoxville, TennInvisible Fence® Brand announces the launch of the new MicroLite™ Computer Collar® in an effort to keep more pets, no matter how small they may be, safe at home.

For more than 35 years, Invisible Fence Brand has provided pet owners trusted technology and proven training procedures.

“It’s all about peace of mind,” says Willie Wallace, IFB’s Vice President of Product Development. “And the MicroLite Computer Collar is going to give that gift to owners of dogs of any size as well as cats.”


The MicroLite collar is 30% smaller and lighter than traditional containment collars, weighing in at only one ounce. “It breaks the mold. No more bulky, drab looking training collars,” says Wallace. The MicroLite Computer Collar will also appeal to your pet’s individual style with a variety of sleek, colorful MicroSkinz™ and collar designs perfect for even the most sophisticated pet.

Invisible Fence Brand collars, including the MicroLite, alert pets with a warning tone when he or she approaches the edge of the safe area. Invisible Fence Brand pairs the technology with pet training; the protocols that help the pet obey this signal and stay in the yard.

According to the American Kennel Club, the popularity of small dogs and cats has steadily risen over the past decade. “That’s just one of the trends we’re seeing when it comes to pet ownership,” says Wallace. “We also know that pets are truly members of the family now and their parents want to keep them safe, healthy and happy.”

Not all pets are the same, nor is the property they call home. “That’s why we offer the various collars and take great care to customize each solution to meet the specific needs of each pet and their family,” says Wallace.

Unlike traditional fencing, Invisible Fence Brand systems can also section off a pool, garden or other landscaping while maintaining the beauty and integrity of your property. An Invisible Fence boundary goes practically anywhere – through hilly rocky terrain, wooded areas or even under water – all at a fraction of the cost of traditional fencing.

The systems are not just for outside. Invisible Fence Brand In-Home® Solutions are popular for pets and the MicroLite Computer Collar is compatible with that system as well.

“Our indoor units make certain rooms or areas off limits to their pets,” says Wallace. “Many people like to make sure their pet won’t come into the dining room while entertaining…or they may have another room they want pet-free. Our systems can easily make that possible, says Wallace.”

Research and development of new, innovative, and better products remains one of Invisible Fence Brand’s key focuses and core competencies. The MicroLite Computer Collar is now available for purchase. Find a local Invisible Fence® Brand dealer, by visiting the company’s website at www.InvisibleFence.com, or by calling 1-800-578-DOGS (3647).


About Invisible Fence

Invisible Fence® Brand is the original electronic fence containment system sold nationwide by professional dealers who offer custom installation and certified Perfect Start™ Pet Training to create an environment of safety and freedom for pets. For more information, visit www.InvisibleFence.com

Media Contact

Mike Cohen



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