As Holiday shopping season quickly approaches, many of us will be scouring the sales catalogs and brochures seeking the best deals on the latest trends. What is it that lures us into making these purchases? What makes these products or services seem extra special? It’s all about how companies merchandise their merchandise.
Just as companies approach advertising and promotions, we must all be cognizant of our personal branding. A recent article in Entrepreneur magazine, “The 5 Pillars of a Successful Personal Brand,” reminds companies of the importance in setting themselves apart from the competition. The following tips are just as important in establishing a personal brand.
Whether you are trying to “wow” a prospective client, elevating yourself within a current position or seeking a new job opportunity, a proactive approach to personal branding is crucial. If you don’t establish your brand and merchandise your merchandise, who will?