New Taxi Concept Appeals to College Students/Parents

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New Taxi Concept Appeals to College Students/Parents

TOD Vertical PMSChattanooga, Tenn – Is my child safe? Is he being responsible while away at school?  Did she make it home safely last night? Understandably, these questions and others run through parents’ minds while their children are away at college.  To help alleviate these types of concerns, a new resource is available.  Chattanooga developer, John “Thunder” Thornton and former Tennessee basketball standout, Dane Bradshaw, are launching Taxi on Demand (TOD) in an effort to keep kids safe while away from home.

The Taxi on Demand concept is the creation of Johnny Thornton, Jr., Founder & Vice Chairman of TOD.   He developed the Taxi on Demand idea while attending the University of Tennessee. 

Taxi on Demand is a pre-paid taxi card that provides a convenient way for anyone to rapidly secure safe transportation 24 hours a day, 7 days a week.  Cards can be purchased in four denominations; $35, $50, $100, or $200.  Once a card is purchased, it can be used at any taxi within the U.S. that accepts Discover® Network cards.  To prevent any opportunity for abuse of the cards, cardholders may only use the TOD cards in taxis.  If one tries to use the card for something other than taxi fare it will be declined.

TOD cardholders also receive the added benefit of having full access to the 888-4-TOD-TAXI call center.  One of the featured prompts provides the ability to enter an area code in which the cardholder needs a cab.  Upon entering the area code, cardholders are given a list of cab companies they can be immediately connected to who accept TOD cards.

“As the father of a college student, I understand the anxiety parents experience while their kids are away at school, and know how helpful any peace of mind in regards to their safety would be,” says John “Thunder” Thornton, Chairman of Taxi on Demand.  “We expect this service to be very popular with students, parents, grandparents and even student organizations that may want to provide their members with the Taxi on Demand cards.”

Although the TOD service is very appealing to students and their parents, it is available to anyone. As the company expands operations across the country, cities with a larger cab presence and those with a growing young professional population will be targeted along with markets that are home to major universities and colleges.

“We are extremely excited about getting the concept rolling here locally, and look forward to growing and expanding in the near future,” says Dane Bradshaw, President & CEO of Taxi on Demand.  Bradshaw graduated from the University of Tennessee in 2007, and says he understands the students’ perspective. “Whether someone has been out drinking and needs a ride home or they simply don’t feel safe walking home from the library late at night, Taxi on Demand gives them the resource of making the best decision possible.”

The formal announcement of the launch will take place Monday, July 20 at 10:00 a.m. in the Ochs Room at The Chattanoogan Hotel, 1201 South Broad Street, Chattanooga, TN  37402.

TOD cards and the services they provide are available nationwide.  For more information on Taxi on Demand, please visit www.taxiondemand.com.  TOD cards may be purchased on the website or by calling 1-888-4-TOD-TAXI.

Media Contact
Ryan Willis
(865) 584-0550

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