Knoxville, Tenn. – In a fragmented world of communications and marketing, can today’s businesses unite offline marketing and digital media into a successful customer communications plan? Social Media Club Knoxville (SMC Knoxville) is hosting a free business program on Thursday, November 15, with guest speaker Michael Morris, Customer Experience Manager at Bush Brothers and Company. Morris will discuss how Bush Brothers has successfully evolved a marketing plan that marries “social media listening skills” with consumer relations best practices. The free event begins with a 6 pm social hour at Calhoun’s on the River, followed by Morris’ presentation at 7 pm.
For Bush’s Beans, digital media has been critical in stitching together offline marketing elements with online resources to reach audiences who otherwise might not hear the company’s message. Morris’ discussion will review the role of digital/social media in the Bush’s Beans marketing plan and how the use of digital and social media may vary by business and industry. Attendees will also be invited to participate in a question-and-answer session with Morris.
Morris is currently responsible for all communications for the Bush’s brand via one-to-one consumer touch points, including websites, social media, search marketing and email. He will share his experience gained from 13 years at Bush Brothers and Company, along with previous experience growing and leading brands in a broad range of categories.
The presentation is the second of the club’s “Local Talent” series for 2012-13, focusing on sharing skills and experience from local expert resources. The free series will continue every other month, leading up to April’s Social Slam, the organization’s annual business conference spotlighting some of the best-known social media practitioners in the nation.
Social Media Club Knoxville is open to anyone with an interest in developing or sharing their skills in social media for a business or personal use. For additional information about SMC Knoxville, the Local Talent series and Social Slam, visit the organization’s website at www.smcknox.com.
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About Social Media Club Knoxville: Founded in Spring 2009, Social Media Club Knoxville (SMC Knoxville) in a non-profit, volunteer-based professional organization for Knoxvillians using social media and those seeking to learn. Our mission is to build a community both online and off that provides a platform for members to learn, share ideas and network. In addition to bi-monthly speakers’ events, the organization also organizes and hosts Social Slam, a national social media conference for business owners and marketers attracting speakers and attendees from across North America. Additional information about SMC Knoxville can be found online at www.smcknox.com.
About Michael Morris: Michael Morris is an experienced consumer packaged goods marketer who has grown and developed leading brands in a broad range of categories including cough/cold, vitamins and supplements, and nutritionally complete beverages. For the past 13 years, Morris has held a diverse range of roles at Bush Brothers and Company, including New Products Marketing, leading marketing efforts on BUSH’S Baked Beans and creating a consumer education campaign to increase bean consumption by positioning beans as a better vegetable. Currently Morris is responsible for all communications for the BUSH’S brand via one-to-one consumer touch points, including digital (websites, social media, search and email), consumer relations and the Bush’s Visitor Center. Morris is also leading the company’s expansion into Canada.
Shane Rhyne, Ackermann PR
(865) 584-0550, email@example.com