Spring is just around the corner! What better time to open ourselves up to taking a fresh, uncluttered look at who we are and what we’re doing. It seems that more and more frequently the work we are doing for our clients revolves around messaging and positioning, and how critical it is to really nail those foundational elements of their outreach plans as the necessary first step in a successful marketing program. After all, how can you possibly make smart decisions about how to best package and disseminate your key selling proposition without first knowing how you are defined in your mind as well as in the minds of your targeted audiences and customers? It all starts there.
Part of the process involves becoming engaged in STORYTELLING:
Every organization has a unique story, and one of our most critical tasks as marketers and communicators is to capture that story and to then figure out how to put it into the context of a positive “market differentiator.” With all the useless clutter that our otherwise wonderful information age exposes us to, it is more important than ever to truly connect with our customers – on a real, emotional level – and to create believable messages that cause instant recognition and acceptance of who you are and what you therefore have to offer the marketplace.