Sevierville, Tenn. – Wilderness at the Smokies resort has hired Steve Cruz as the newest member of its sales and marketing team. Cruz brings more than 15 years experience in the East Tennessee tourism industry. His previous professional experience includes working with Dixie Stampede in Pigeon Forge, Tenn. and Wild Adventures Theme Park in Valdosta, Georgia.
Cruz will serve in the newly created position of sales and marketing director and will be responsible for directing all sales, marketing and advertising for Wilderness at the Smokies resort. He will join Dottie Clabough, director of group sales, and Kim Bridges, director of public relations and promotions.
Cruz said, “Wilderness at the Smokies has changed the tourism landscape in this area. It’s exciting to be part of such a special place that so many families look forward to visiting. We plan to build on and grow the unbelievable success Wilderness at the Smokies has experienced in its first year of operation.”
Wilderness general manager David McGregor said, “We believe Cruz will be a great addition to our sales and marketing team. He brings the perfect background to firmly establish Wilderness at the Smokies as a premier area attraction.”
Wilderness at the Smokies, conveniently located just minutes from Interstate 40 in the scenic foothills of the Great Smoky Mountains, is establishing a new standard for family vacations to East Tennessee. Phase I of the resort opened in June 2008 with a 234-room hotel and outdoor waterpark. The Wild WaterDome Indoor Waterpark opened in December 2008 and the resort has just unveiled its Lake Wilderness Outdoor Waterpark which features an Adventure River and a 10,000 square foot Wave Pool.
The developers of Wilderness at the Smokies resort are the owners of Wilderness Hotel & Golf Resort – America’s Largest Waterpark Resort in Wisconsin Dells. For more information on the resort or for reservations, visit www.wildernessatthesmokies.com or call 1-800-867-WILD (9453).