Sevierville, Tenn. – Wilderness at the Smokies resort has named Steve Cruz General Manager of the popular 700-acre indoor/outdoor waterpark resort in Sevierville, Tenn. Cruz, who previously served as Director of Sales and Marketing for Wilderness, brings more than 15 years experience in the East Tennessee tourism industry to his new role.
Cruz’s professional experience includes working with Dixie Stampede in Pigeon Forge, Tenn. and Wild Adventures Theme Park in Valdosta, Georgia.
Cruz said, “Wilderness at the Smokies has changed the tourism landscape in this area. It’s exciting to be part of such a special place that so many families look forward to visiting. We plan to build on and grow the unbelievable success Wilderness at the Smokies has experienced in its first three years of operation.”
Wilderness owner Pete Helland said Cruz has the perfect background and knowledge to firmly establish Wilderness at the Smokies as the Smoky Mountain region’s premier resort attraction.
Wilderness at the Smokies resort opened in 2009 and is the Southeast’s largest indoor/outdoor waterpark resort. With two outdoor waterparks and a 6-acre indoor waterpark, Wilderness also has six restaurants, a deli, gift shops, convenience stores, mini-golf, and a 36-hole championship golf course. Wilderness is connected to a 100,000 square-foot conference and event center capable of hosting events for 10,000 people.
Wilderness at the Smokies, located minutes from Interstate 40 and situated in the foothills of the Great Smoky Mountains, is one of the area’s only year-round vacation destinations. For more information about Wilderness at the Smokies, call toll-free 877-325-9453 or visit www.WildernessAtTheSmokies.com.