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Wilderness Names Bridges Director of Marketing

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Wilderness Names Bridges Director of Marketing

Sevierville, Tenn.After joining the Wilderness at the Smokies team less than a year ago as Group Sales Manager, Kim Bridges has recently been named Director of Marketing for the full-service waterpark resort in Sevierville.

Her new role will include the management and execution of the waterpark resort’s marketing initiatives, including oversight of all advertising and public relations programs.  Bridges also serves as the resort’s official spokesperson. 

Possessing more than 15 years of corporate sales and marketing management experience, prior to joining Wilderness, Bridges was involved in sales/marketing and operations management with attractions in the Pigeon Forge area, including the Dollywood Company and the Smith Theater.

Wilderness at the Smokies, located minutes from Interstate 40 and situated in the scenic foothills of the Great Smoky Mountains, is establishing a new standard for family vacations to East Tennessee.  Phase I of the resort opened in June 2008 with a 234-room hotel and outdoor waterpark.  The Wild WaterDome Indoor Waterpark opened in December 2008 and the resort has just unveiled its Lake Wilderness Outdoor Waterpark which features an Adventure River and a 10,000 square foot Wave Pool. 

The developers of Wilderness at the Smokies Resort are the owners of Wilderness Hotel & Golf Resort – America’s Largest Waterpark Resort in Wisconsin Dells.  For more information on the resort or for reservations, visit www.wildernessatthesmokies.com or call 1-800-867-WILD (9453). 

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Media contact:
Ryan Willis, Ackermann PR
865-584-0550
rwillis@ackermannpr.com

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