Taking the High Road in Business

Taking the High Road in Business

Being in business is not easy.  It requires unimaginable stamina; a true vision for what you are trying to accomplish; recognizing, hiring and keeping dedicated talent; and offering something to the marketplace that is truly wanted and needed. As if that isn’t enough,...
Social Media Business Strategy

Social Media Business Strategy

It’s important for social media implementation to be directly intertwined with the actual business strategy of an organization.  In order to fulfill its (amazing) potential as an awareness-builder and a marketing “partner,” this direct link is crucial.  Social media...