Ryan Oglesby

April 19, 2022

Staying Grounded In Today’s World

Frequently, our meetings with clients these days feel like therapy sessions. In addition to talking about marketing strategies and PR outreach, we find ourselves discussing not just the changes we’ve all had to make in order to adapt to a pandemic world, but also how […]
March 16, 2022

Why and How Do Companies Grow?

Growth is usually the desired outcome of a successful marketing effort. We market our products and services to prospects hoping to convert them to customers who will then contribute to our company’s revenue (and growth) goals. But many companies don’t truly understand how to create […]
February 15, 2022

When Should CEO’s Deliver the Message?

Communication is a key ingredient of every aspect of business and organizational success. Good works, new ideas, and innovative solutions to critical problems all have to not only be effectively implemented, but they also have to be clearly and positively communicated in ways that are […]
January 4, 2022

The Critical Intersection of Marketing & Sales

Ideally, there is a well-defined, symbiotic and logically-interfaced relationship between a company’s marketing and sales departments. However, in real life, this doesn’t always play out that way. The gray area between marketing and sales is getting increasingly “grayer,” with this widening gap creating angst and […]
December 13, 2021

We Are Seeking A Senior Account Executive!

We’re adding to the Ackermann team! If you or someone you know is an experienced marketer ready to take on new challenges, we’d love to hear from you. What You’ll Do: · Requires a senior-level marketing communications expert with relevant marketing and public relations experience […]
October 18, 2021

A Key Word for Today’s Marketers – Agile

If I had to choose one word that separates the business winners from the business losers in today’s crazy environment, it would be the word “agile.” The marketers who are able to move quickly from crisis mode to productive mode are the clear winners. And […]
October 11, 2021

The Salvation Army is Preparing to Help Hungry Families and Neighbors this Thanksgiving

KNOXVILLE, Tenn. – Oct. 7, 2021 – The Salvation Army anticipates a 61% increase in requests for help in the community this Thanksgiving season due to the pandemic. They are challenged to meet the needs of 1,083 or more family members and neighbors in Knoxville […]
August 16, 2021

The Power of Employee Appreciation

We all learned so many important lessons as a result of the Covid-19 pandemic. In addition to mastering the skill of managing a remote workforce, one of the biggest lessons that business owners learned revolved around the power of employee recognition. In the midst of […]
August 2, 2021

Johnson & Galyon Announces Senior Level Promotions and Welcomes New Hires

KNOXVILLE, Tenn. – July 28, 2021 – For 107 years Johnson & Galyon has put an emphasis on experience. That commitment to maintaining a staff with deep industry knowledge continued in the first half of 2021 with a number of promotions in its senior staff […]
July 20, 2021

Don’t Reinvent Your Business and Fail to Tell Anyone About It

We are finding that many of our clients are using lessons from the pandemic to seriously retool and even reinvent their businesses. We’ve all seen this very vividly and dramatically in the restaurant sector this past year, where only the clever (and/or well-financed) survived. Some […]
July 9, 2021

26. Matt Schaefer

June 14, 2021

The Importance of Urgency in Sales

In a recent conversation with a business associate, he mentioned that a long-term benefit of the pandemic is that it has caused him to adopt a slower, calmer pace. I think that it has caused many of us to do a better job of “stopping […]
April 28, 2021

Bill Haslam

April 19, 2021

How “Social” should CEO’s Be?

Engaging on a strategic level with key audiences and influencers on social media has come into its own as a significant part of an effective CEO’s outreach efforts. We still sometimes encounter corporate leaders who want to avoid digital engagement, but we believe they may […]
March 30, 2021

President of Dolly Parton’s Imagination Library, Jeff Conyers

March 15, 2021

Leveraging LinkedIn As A Marketing Tool

How well a business capitalizes on marketing trends can make or break it. The digital transformation will continue – at an accelerated pace during 2021 – as we all realize that “business as normal” may have changed forever. Consumers are becoming numb to digital advertising, […]
March 11, 2021

ACKERMANN MARKETING & PR ANNOUNCES PROMOTIONS

Ackermann Marketing & PR today announced the promotions of several team members. Pat Staats has been promoted to Chief Financial Officer. Erin Freeman and Tommy Smith have been promoted to the role of Senior Vice Presidents, and Ryan Oglesby has been promoted to Account Executive […]
February 24, 2021

Knoxville Police Chief, Eve Thomas

February 15, 2021

Business Forecasting: More Difficult Than Ever

All businesses are faced (always) with learning from their past, thriving within their present and planning for their future. COVID just made that a lot harder. Business leaders and CEOs are having to make critical decisions, while standing on shifting sand. Things that we have […]
February 3, 2021

Director of Comprehensive Pain Services for The University of Tennessee, Dr. Stephanie Vanterpool

January 19, 2021

What’s Business Going to Look Like in the New Year?

I think we all breathed a sigh of relief to finally be looking at 2020 in the rear view mirror, and being the resilient humans and optimistic business people that we are, there was something hopeful and almost “cleansing” about the very act of turning […]
December 14, 2020

Kindness Counts In Business Too!!

I’m proud of the businesses, large and small – some that we know personally and others that we just read about or hear about – which have sacrificed and re-invented themselves during 2020 in order to cope with this global pandemic. It has been a […]
November 16, 2020

How to Best Follow Up With Former Customers and Prospects

A challenge for many businesses is how to best pursue your most desirable prospects and/or former customers without being a pest! First, let’s define a “good prospect.” For many companies, this would be a past customer or client. You don’t have to go from “cold […]
October 19, 2020

Why Marketing is Essential to Your Company’s Survival

Are you tired of hearing about the “new normal” and feel stuck in the Covid blues, or are you just frozen in your marketing efforts? Now is the time to wake up and take action. As the CEO of an independent marketing communications firm, I […]
September 29, 2020

Article from Knox.biz – The Need for Gracious Leadership

In times of confusion and turmoil such as the times we are currently living through, leadership voids can become more pronounced than ever. People are fearful – for their lives, the well being of their loved ones, and the sustainability of their businesses and their […]
August 17, 2020

It’s All About the Customer Experience

All businesses these days are trying to figure out how to not only reach new customers, but also how to get them to stick around for a long time. Here are a few insights that may help you do that better: 1. Get to Know […]
May 18, 2020

Is Hand-Shaking Gone Forever?

Many renowned healthcare experts from all over the world are predicting the end of the handshake, our most universal and certainly most American of all business greetings, even after the current pandemic is under control. Their thinking may be that this is an unnecessary and […]
April 20, 2020

How Small Businesses Can Survive Amid COVID-19

The coronavirus outbreak is challenging all aspects of our lives. From working at home to social distancing from our peers, everyone is trying to figure out how to adjust their way of life to the times we are living in. Small businesses have rapidly had […]
April 16, 2020

Co-Founder, Former CEO of PYA, Ed Pershing

April 3, 2020

COVID-19 & Knoxville Business Webinar

We spoke to a panel of local business leaders to discuss how businesses are surviving the COVID-19 pandemic. The panel included Mike Turner, CEO,COO, and President of Turner Homes, George Ewart, Principal of George Ewart Architect, Mary Kellogg-Joslyn, President and COO of Titanic Museum Attractions, […]