News

What Does It Take For an Organization to Become a Thought Leader?

What Does It Take For an Organization to Become a Thought Leader?

Unfortunately, the term “thought leader” may be on the verge of becoming over-used and even misunderstood.  A lot of our firm’s work is in this space, and it is interesting to see how companies of all sizes and shapes are latching onto this description without much...

The Critical Intersection of Marketing & Sales

The Critical Intersection of Marketing & Sales

Ideally, there is a well-defined, symbiotic and logically-interfaced relationship between a company’s marketing and sales departments. However, in real life, this doesn’t always play out that way. The gray area between marketing and sales is getting increasingly...

We Are Seeking A Senior Account Executive!

We're adding to the Ackermann team! If you or someone you know is an experienced marketer ready to take on new challenges, we'd love to hear from you. What You'll Do: · Requires a senior-level marketing communications expert with relevant marketing and public...

Ackermann is Looking for Spring 2022 Interns!

Ackermann Marketing & PR, located in Knoxville, Tennessee, is a full-service, integrated marketing communications firm whose services go well beyond the traditional PR disciplines. In addition to being experts in national media relations, the company’s higher-end...

Blog: Black Friday Small Business Roundup

With bellies full of turkey and stuffing, many make their way towards the malls and big-box stores to begin holiday shopping. Black Friday and Small Business Saturday incentivize shoppers with great deals across town. Downtown Knoxville offers a variety of small...

Referrals: The Obvious Marketing Tool We Sometimes Forget!

Most businesses are so busy trying to get new clients or customers on their own that they tend to forget about the importance of utilizing their referral networks.  Research shows that referrals are one of the top three ways of acquiring leads and new business.  ...

Avertium Joins the Microsoft Intelligent Security Association

New Services Include Managed Threat Detection and Endpoint Services      Phoenix, Ariz., November 1, 2021 – Avertium, a cybersecurity services partner, has joined the Microsoft Intelligent Security Association (MISA). Avertium will introduce its managed threat...

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