Ackermann PR

June 5, 2019

Public Health and Social Marketing: Working Against Misinformation for the Greater Good

Misinformation is becoming one of the greatest public health concerns of our time. Thanks to the meteoric rise of alternative media platforms and social media influencers, the thinning of credible information gatekeepers and a growing mistrust in government and traditional media, we now find ourselves […]
March 19, 2019

Fitzgerald joins Ackermann

FITZGERALD NAMED SENIOR ACCOUNT EXECUTIVE VETERAN COMMUNICATOR JOINS EAST TENNESSEE’S PREMIER AGENCY Knoxville, Tenn. – Ackermann Marketing & PR today announced that Brian Fitzgerald has been hired as a Senior Account Executive. In his new role, Fitzgerald will provide Ackermann’s portfolio of clients with strategic […]
April 2, 2018

Present it without big presentation

In case you missed it, here’s a look at Cathy’s most recent Knoxville News-Sentinel column from Sunday, April 1: Stop the Power Point presentations and voluminous slide decks. What better place to take a little nap than in still another tedious meeting where someone is […]
March 7, 2018

What really makes a sales star?

We’re all really in sales in one way or another, right? Here’s Cathy’s take on what makes some people good at it – from the Sunday, March 4 News-Sentinel. I had an interesting conversation recently with a sharp young woman who was exploring a career […]
January 17, 2018

Are you ready for 2018?

Look out, 2018 – here we come! Lots of exciting business opportunities on the horizon, not the least of which are related to digital marketing. Here are some strategies to consider from Cathy’s column in Sunday’s Knoxville News Sentinel. While I love our warp-speed world and […]
December 19, 2017

Choosing carefully is the best strategy

Strategy is sometimes a matter of careful selection. It’s easy to become a “kid in a candy shop” (especially during the holidays, right?) relative to your business. Here are some tips from Cathy’s column in Sunday’s Knoxville News Sentinel, to help you not do that. […]
November 30, 2017

What drives a rebrand?

If you’re contemplating the pros and cons of rebranding your organization, it’s important to understand why and how on the front end. Below is Cathy’s column from the November 26 Knoxville News-Sentinel that includes a number of tips to consider if a rebrand may be in your […]
October 25, 2017

From social obligation to impact

Do your customers and employees care about your company’s commitment to social causes and charitable organizations?  You bet they do! Below is Cathy’s column from the October 22 Knoxville News-Sentinel that spells out some trends, patterns and a few suggestions.   Corporate social responsibility is defined […]
October 23, 2017

Our New Brand

Today we launch our new brand as Ackermann Marketing & PR. We’re a more diverse and strategically-focused agency now, and as we have evolved, it was time to change our name and look to better represent more of what we do. We’ve broadened our service offerings […]
September 6, 2017

The Importance of a Deep Breath

As summer draws to a close and vacations become the stuff of family memories and photos of beautiful sunsets and beaches, it’s important to let those feelings of peace and escape hang on in the backs of our minds as we return to the pace […]
August 16, 2017

Does your organization have a branding playbook?

Just like all smart athletic teams have a playbook that guides their decisions and activities on the field or on the court, all smart businesses also have agreed-upon ways in which they express their brand culture, both internally and externally. Cathy reveals in her latest […]
June 1, 2017

Customers want convenience on their terms

Increasingly, people are trying to do more with less time. Urbanization, lean organizations and global competitiveness have all converged to force people and businesses into a frenzied pace to be more productive and time-sensitive than ever before, creating a growing group of time-pressed consumers who emphasize […]
March 30, 2017

Repurposing is ultimate leveraging tool

“Repurposing” is a relatively new buzzword in the ever-changing world of marketing, although smart, forward-thinking organizations seeking ways to stretch their marketing and communications dollars have ascribed to this concept for a while. Cathy’s most recent article in the Knoxville News Sentinel gives an insightful look into […]
February 15, 2017

Spread the word to help ease crisis

It does seem like East Tennessee has had its fair share of crises here lately, which has reminded us – once again – of how important it is to have contingency plans in place for when the worst happens. Cathy’s latest Knoxville News Sentinel column […]
January 30, 2017

Business Leaders Optimistic about 2017

Knoxville, Tenn. – While the vast majority of East Tennessee businesses are optimistic about 2017, they also believe they face significant challenges, including rising healthcare costs and the ability to recruit and retain skilled employees, according to a recent survey conducted by Ackermann PR. Seventy-three percent of the […]