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# Ackermann

Marketing & PR

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## Posts

- [The Right Combo – Preparedness and Opportunism](https://thinkackermann.com/the-right-combo-preparedness-and-opportunism-2/) - Difficult as it is sometimes to commit to doing, advance preparation allows us to more easily compensate for the unexpected. In our business especially, we never know when a crisis or an opportunistic moment with a brief shelf-life may appear. So, if we’ve already checked off of our to-do list those tasks we know we
- [Community Connectedness As A Business Strategy](https://thinkackermann.com/community-connectedness-as-a-business-strategy-2/) - Depending upon the particular industry in which your company operates, it is tempting to narrow your communications focus to primarily those customers and prospects that you already know you should be talking to. Most companies have a defined “priority list” that is based upon some combination of their historically best customers, potential new customers who
- [Reputation and Trust Are Everything](https://thinkackermann.com/reputation-and-trust-are-everything-2/) - Reputation and trust are intrinsically intertwined in business. Companies cannot maintain their positive reputations if a strong bond of trust does not exist with their customers and constituents. It sometimes takes years to build that level of trust, but one “untrustworthy incident” can tear down a good reputation overnight. People form judgements and perceptions of
- [Marketing to Potential Employees](https://thinkackermann.com/marketing-to-potential-employees-2/) - We’re hearing a lot these days about the difficulties that businesses are having in recruiting sharp new employees. And indeed, the competition for top talent continues to increase as job seekers have exposure to a wide range of options and varied work environments. Therefore, it is more critical than ever for employers to think of
- [Turning Intuition into Measurable Impact](https://thinkackermann.com/turning-intuition-into-measurable-impact/) - It is crucial for brands and marketing communication professionals to use data-driven strategies and tactics to enhance the various aspects and outcomes of their communications efforts. It’s important to first of all understand why data-driven outreach is essential to the communications ecosystem. While human intuition will always play a key role in this type of
- [What Makes a Sales Star?](https://thinkackermann.com/what-makes-a-sales-star/) - I had an interesting conversation recently with an impressive young woman who was exploring a career change. When I asked what she considered her core competencies and outstanding skills to be, she answered by saying, “I’m not sure – I’m just a salesperson.” Wow! In a world where the success of every business depends upon
- [In the Heart of Vol Nation, NIL Highlights the Strategic Value of Public Relations](https://thinkackermann.com/in-the-heart-of-vol-nation-nil-highlights-the-strategic-value-of-public-relations/) - Living in Knoxville, with the University of Tennessee at the forefront of so many college sports, it is easy to see the NIL (name, image and likeness) landscape evolving in real time. While headlines often focus on which star athlete is entering the transfer portal and where they might land next, it’s equally important to
- [Learning from Business Mistakes](https://thinkackermann.com/learning-from-business-mistakes/) - It is periodically a good idea to step back, take a deep breath and reflect on those sometimes-scary mistakes that we hopefully have learned from and won’t make again! Here are just a few of mine: INADEQUATE BUSINESS SYSTEMS During our initial years in business, we grew 650% during the first five years (making the
- [Understanding the Importance of Why Customers Buy](https://thinkackermann.com/understanding-the-importance-of-why-customers-buy/) - Doing a deep dive into what makes companies tick . . . and grow and thrive . . . is an interesting exercise in human nature. One of the things we are most likely to encounter when we begin working with a company is a strong desire on their part to be more innovative when
- [Take A Break to Help Keep Perspective](https://thinkackermann.com/take-a-break-to-help-keep-perspective/) - In a creative yet demanding business like ours (and like many of yours), the ability to give ourselves permission for a “brain rest” is critically important. Those of us who are driven entrepreneurs tend to keep our foot on the accelerator at all times and forget that our cars even have a brake (or “break,”
- [Brainstorming Like Adults is Critical](https://thinkackermann.com/brainstorming-like-adults-is-critical/) - People who do not work in a “creative shop” (i.e., ad agency, PR firm, graphic design boutique) sometimes imagine that our days consist of sitting around in comfy chairs drinking strong coffee in the morning or craft beer in the afternoon and tossing balls or frisbees to one another while discussing our clients’ challenges. Voila,
- [How to Make Your Brand Connect with Your Customers](https://thinkackermann.com/how-to-make-your-brand-connect-with-your-customers/) - Branding is an interesting term, meaning different things to different people, depending upon their perspective and experience. Clients with whom we work run the full spectrum of defining this term – from a corporate logo on one end to full integration of the company’s culture on the other . . . and everything in-between. To
- [Understanding Brand Relationships Is Critical](https://thinkackermann.com/understanding-brand-relationships-is-critical/) - Consumers have always had relationships with brands, but today, more sophisticated tools for analyzing customer data and translating that into a more precise snapshot of who your customers really are and what they want from your company are allowing marketers to organize, personalize and manage those relationships in a more productive way. People now expect
- [There's More to a Brand Than a Logo](https://thinkackermann.com/theres-more-to-a-brand-than-a-logo/) - “Branding” has become such a misunderstood and misused word these days. One of the most common reasons why new clients walk in our door is that they want help with branding their company or organization. But when we ask them what they are really trying to accomplish with a branding strategy, they frequently don’t know.
- [Practice of public relations has changed quickly and dramatically](https://thinkackermann.com/practice-of-public-relations-has-changed-quickly-and-dramatically/) - The definition of what I have done for a living most of my adult life has changed dramatically over the past several years, and it is critical for agencies and corporate communications departments to fully embrace that reality. Public relations firms used to hang their hats on their ability to throw a good party or
- [Communicating in a Crisis](https://thinkackermann.com/communicating-in-a-crisis/) - I admit it: patience is not my strong suit. As an inherent “fixer,” my automatic response to problems is to immediately go about the business of fixing them. I probably suffer from an over-blown sense of confidence that if I just dig down deeply enough into my “bag of life and work experiences,” I can
- [Relevance: Today's Critical Marketing Buzzword](https://thinkackermann.com/relevance-todays-critical-marketing-buzzword/) - For the past several years, those in my profession have focused heavily on “trust marketing” as the linchpin of customer engagement and retention. In other words, trust in a particular brand’s authenticity and integrity is the primary driver of that brand’s ultimate sustainability and marketability. While we are not ready to cast aside the value
- [Referrals: The Obvious Marketing Tool We Sometimes Forget](https://thinkackermann.com/referrals-the-obvious-marketing-tool-we-sometimes-forget/) - Most businesses are so busy trying to get new clients or customers on their own that they tend to forget about the importance of utilizing their referral networks. Research shows that referrals are one of the top ways of acquiring leads and new business. Even those who intuitively recognize the value of referrals sometimes hesitate
- [How to Best Follow Up With Former Customers and Prospects](https://thinkackermann.com/how-to-best-follow-up-with-former-customers-and-prospects-2/) - A challenge for many businesses is how to best pursue your most desirable prospects and/or former customers without being a pest! First, let’s define a “good prospect.” For many companies, this would be a past customer or client. You don’t have to go from “cold to sold” because they already know your work and hopefully
- [Media Training- Who Needs It?](https://thinkackermann.com/media-training-who-needs-it-2/) - Most business leaders need to understand – at least at a basic level – how to talk to the news media in both positive and negative situations. Refusing to comment when media attention comes your way is simply not an option. You need to be able to successfully navigate an interview, put forward a well-thought-out
- [Ackermann Marketing & PR Named One of Newsweek’s Best PR Firms in America and Only Firm in Tennessee Recognized for Crisis, Issues & Change Communications](https://thinkackermann.com/ackermann-marketing-pr-named-one-of-newsweeks-best-pr-firms-in-america-and-only-firm-in-tennessee-recognized-for-crisis-issues-change-communications/) - Ackermann Marketing & PR has been named to the “America’s Best PR Firms 2024” list by Newsweek magazine. The Knoxville-based agency has been serving businesses and organizations from around the world for the past 42 years, providing innovative, strategic marketing and public relations (PR) services to its clients. Ackermann Marketing & PR is one of
- [Integrity Is the Name of the Game](https://thinkackermann.com/integrity-is-the-name-of-the-game-2/) - What do customers want more than anything else from the people and the companies they choose to do business with? I believe they want to be associated with and to buy things from people of high integrity. So, what does that really mean? Integrity means more than just honesty (although honesty is certainly a big
- [How Will AI Affect the World of Marketing and Communications?](https://thinkackermann.com/how-will-ai-affect-the-world-of-marketing-and-communications/) - Artificial Intelligence (AI) is shaking up every industry, and marketing communications is certainly no exception. Because communications reaches into every enterprise and impacts how we all do business at multiple levels, AI is increasingly at the center of conversations regarding both internal and external communications. AI might seem like an exciting new technology right now,
- [When Is Competition Good?](https://thinkackermann.com/when-is-competition-good/) - In our business, we spend a lot of time helping companies determine what their competitive differentiators are. What are their competitive advantages? How do they position themselves as being different and better than other businesses in their space? And how do they package that differentiated positioning in a way that matters to their customers and
- [Culture is at the Core of Innovation](https://thinkackermann.com/culture-is-at-the-core-of-innovation/) - Doing a deep dive into what makes companies tick . . . and grow and thrive . . . is an interesting exercise in human nature. One of the things we are most likely to encounter when we begin working with a company is a strong desire on their part to be more innovative when
- [Balancing Preparedness & Opportunism](https://thinkackermann.com/balancing-preparedness-opportunism/) - In our business of marketing and communications especially, we never know when a crisis or an opportunistic moment with a brief shelf life may walk in our door. Advance preparation allows us to more easily compensate for the unexpected. So, if we’ve already checked off of our to-do list those tasks we know we must
- [It All Begins With Messaging](https://thinkackermann.com/it-all-begins-with-messaging/) - Effective marketing needs to begin with compelling message creation. A company can employ just the right mix of outreach strategies and tactics, but if the underlying messages being put forth by those marketing methods are not attention-getting, compelling, and most of all, true, you are probably wasting your time and your marketing dollars. Start with
- [Trust – The Ultimate Marketing Strategy](https://thinkackermann.com/trust-the-ultimate-marketing-strategy/) - As public relations professionals, we frequently find ourselves in the position of assisting our clients in understanding the importance of reputational management and of actualizing and articulating these core values in ways that can positively impact their businesses. What truly great businesses realize is that without well-developed and constantly nurtured trust among their key constituents,
- [Improving Your Content Marketing](https://thinkackermann.com/improving-your-content-marketing/) - On-target content is indeed a critical factor in terms of a brand’s ability to capture attention from targeted audiences (and pull it away from competitors). Today’s buyers of products and services want to be informed not only about your organization’s product and service benefits, but also about your deeper expertise behind those products, as well
- [The Evolution of PR](https://thinkackermann.com/the-evolution-of-pr/) - Having owned a PR firm for decades (YIKES!), it’s been interesting to view the evolution of our profession over time. Public relations was once pretty much a “one-trick pony.” Clients came to us to get free editorial coverage, primarily in print (newspapers and magazines) and electronic outlets (television and some radio). The more newsworthy the
- [Is Traditional Media Dead?](https://thinkackermann.com/is-traditional-media-dead/) - The answer to this question is “no.” Several credible research organizations have published studies during the first few months of 2023 showing that even within our heavily digital landscape, traditional media still matters, and in fact, can still deliver meaningful numbers and results when used strategically. The key is the same as it has always
- [Recognize That Customers Have Choices](https://thinkackermann.com/recognize-that-customers-have-choices/) - More than ever before, your customers and clients have an increasing array of choices that potentially compete with your products and services. Rare is the company these days that is truly the sole provider of a product. Therefore, it is critical to set your company apart from your competitors. This is frequently difficult to do,
- [The Ever-Changing World of Customer Expectations](https://thinkackermann.com/the-ever-changing-world-of-customer-expectations/) - Technology, among other things, has made access to your customers easier, but it has also made your customers more empowered. They have more and better ways to research all of their pre-purchase options, take advantage of free trials, and yes, to share their experiences – both good and bad – with the rest of the
- [Taking the High Road in Business](https://thinkackermann.com/taking-the-high-road-in-business/) - Being in business is not easy. It requires unimaginable stamina; a true vision for what you are trying to accomplish; recognizing, hiring and keeping dedicated talent; and offering something to the marketplace that is truly wanted and needed. As if that isn’t enough, it also requires always “taking the high road,” even when competitors attack
- [Social Media Business Strategy](https://thinkackermann.com/social-media-business-strategy/) - It’s important for social media implementation to be directly intertwined with the actual business strategy of an organization. In order to fulfill its (amazing) potential as an awareness-builder and a marketing “partner,” this direct link is crucial. Social media outreach can be a powerful business tool if it is properly understood, appropriately integrated, and vigorously
- [LIFE BEGINS WITH BABY STEPS: TITANIC MUSEUM ATTRACTIONS ANNOUNCE 2023 TRIBUTE TO THE RMS TITANIC CHILDREN](https://thinkackermann.com/life-begins-with-baby-steps-titanic-museum-attractions-announce-2023-tribute-to-the-rms-titanic-children/) - LIFE BEGINS WITH BABY STEPS: TITANIC MUSEUM ATTRACTIONS ANNOUNCE 2023 TRIBUTE TO THE RMS TITANIC CHILDREN 135 innocent children at sea, overflowing with Hope, Courage & Resilience March 6, 2023 – Pigeon Forge, Tenn. – Baby moccasins worn by a child aboard the RMS Titanic provide a poignant introduction to the Titanic Museums’ 2023 “The
- [Social Media Training](https://thinkackermann.com/social-media-training/) - In the growing and ever-changing world of social media, everyone can be a reporter, and everyone is potentially an interviewee. Media training and spokesperson training has always been part of a strong public relations and outreach program, but the growth and proliferation of social media channels has made it more important than ever. This training
- [How to Think About and Measure Results](https://thinkackermann.com/how-to-think-about-and-measure-results/) - Yes, awards and accolades are fun, as are thank-you’s and complimentary comments, but what those of us in business really want (and need) are RESULTS of our efforts. Sometimes the achievement of those results is obvious. Other times – not so much. True measurable results are frequently elusive and/or difficult to prove in our particular
- [PR Trends Going Into the New Year](https://thinkackermann.com/pr-trends-going-into-the-new-year/) - Most businesses find themselves in the midst of ever-escalating change, and knowing how to recognize, react to and successfully address and embrace change is becoming increasingly critical. The business of public relations is undergoing a “sea change.” Overpriced launch events, same-ole ground-breakings and ribbon-cuttings, and staged photos of important people with other important people are
- [Amp Up Communications to Eliminate  A Fear-based Culture](https://thinkackermann.com/amp-up-communications-to-eliminate-a-fear-based-culture/) - Granted, there is a lot to be fearful about these days. But your workplace shouldn’t be one of them. While work can be challenging and over-stimulating at times, your work team should feel confident that their leaders and decision-makers have their backs and are making decisions that not only benefit the company, but also benefit
- [Leading the Pack](https://thinkackermann.com/thought-leadership-column-2-2/) - Few and far between are the companies who truly “own” their markets. The rate of both invention and specialized segmentation makes this almost impossible these days. Therefore, it is more important than ever for corporate leaders to carve out a clearly defined territory, be it actually exclusive or not. It’s imperative to honestly examine what
- [How to Succeed at Content Marketing](https://thinkackermann.com/how-to-succeed-at-content-marketing/) - Many of our clients want to jump on the content marketing bandwagon. After all, content is what it’s all about these days, right? Content is king! The answer could be yes, but only if you do it correctly. It’s not enough to just flood your social media and other channels with a lot of content.
- [The Role of Corporate Culture in Communications](https://thinkackermann.com/the-role-of-corporate-culture-in-communications/) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]We talk a lot about the importance of a healthy “corporate culture” these days, but what does that mean exactly? And how does it fit into the creation and execution of a company’s communications
- [The Challenges of Virtual Selling](https://thinkackermann.com/the-challenges-of-virtual-selling/) - We may as well face it head-on: the virtual world is here to stay. Even as in-person activities and options have opened up, the virtual communications tools that we had to quickly adopt at the beginning of the pandemic are now readily available to us . . . forever. We are finding that many companies
- [What Does It Take For an Organization to Become a Thought Leader?](https://thinkackermann.com/thought-leadership-column-2/) - Unfortunately, the term “thought leader” may be on the verge of becoming over-used and even misunderstood. A lot of our firm’s work is in this space, and it is interesting to see how companies of all sizes and shapes are latching onto this description without much understanding of what it really is. True thought leader
- [Ackermann Marketing & PR welcomes Bethany Yandell as account executive](https://thinkackermann.com/ackermann-marketing-pr-welcomes-bethany-yandell-as-account-executive/) - July 18, 2022 – Knoxville, Tenn. – Ackermann Marketing & PR is pleased to announce the addition of Bethany Yandell to its team as account executive. In this role, Yandell will work collaboratively with brands to understand their opportunities and challenges, providing innovative strategies that keep their internal and external audiences well-informed. She will
- [The Critical Intersection of Marketing & Sales](https://thinkackermann.com/the-critical-intersection-of-marketing-sales/) - Ideally, there is a well-defined, symbiotic and logically-interfaced relationship between a company’s marketing and sales departments. However, in real life, this doesn’t always play out that way. The gray area between marketing and sales is getting increasingly “grayer,” with this widening gap creating angst and dysfunction within many organizations. Because many marketers are now subject
- [What is "Full-Funnel" Marketing?](https://thinkackermann.com/what-is-full-funnel-marketing/) - As more and more “tools of the trade” become available to us, marketing becomes both more interesting and flexible, yet also more segmented and potentially confusing. Marketing’s “split personality” has traditional brand building, driven by broad-reach vehicles such as TV ads, on one side, and what we call “performance marketing” such as date-driven online activities
- [When Should CEO’s Deliver the Message?](https://thinkackermann.com/when-should-ceos-deliver-the-message/) - Communication is a key ingredient of every aspect of business and organizational success. Good works, new ideas, and innovative solutions to critical problems all have to not only be effectively implemented, but they also have to be clearly and positively communicated in ways that are easily understood and delivered in a timely manner. Additionally, they
- [Why and How Do Companies Grow?](https://thinkackermann.com/why-and-how-do-companies-grow/) - Growth is usually the desired outcome of a successful marketing effort. We market our products and services to prospects hoping to convert them to customers who will then contribute to our company’s revenue (and growth) goals. But many companies don’t truly understand how to create and sustain growth within their organizations – in other words,
- [Staying Grounded In Today’s World](https://thinkackermann.com/staying-grounded-in-todays-world/) - Frequently, our meetings with clients these days feel like therapy sessions. In addition to talking about marketing strategies and PR outreach, we find ourselves discussing not just the changes we’ve all had to make in order to adapt to a pandemic world, but also how that world has impacted all of us in longer term
- [We Are Seeking A Senior Account Executive!](https://thinkackermann.com/we-are-seeking-a-senior-account-executive/) - We're adding to the Ackermann team! If you or someone you know is an experienced marketer ready to take on new challenges, we'd love to hear from you. What You'll Do: · Requires a senior-level marketing communications expert with relevant marketing and public relations experience who can work with our clients on a strategic basis
- [Ackermann is Looking for Spring 2022 Interns!](https://thinkackermann.com/spring-2022-intern/) - Ackermann Marketing & PR, located in Knoxville, Tennessee, is a full-service, integrated marketing communications firm whose services go well beyond the traditional PR disciplines. In addition to being experts in national media relations, the company’s higher-end consulting services include market research, strategic business planning, crisis communications, investor relations, meeting facilitation, marketing plan development, and executive
- [Blog: Black Friday Small Business Roundup](https://thinkackermann.com/black-friday-roundup/) - With bellies full of turkey and stuffing, many make their way towards the malls and big-box stores to begin holiday shopping. Black Friday and Small Business Saturday incentivize shoppers with great deals across town. Downtown Knoxville offers a variety of small businesses with great gifts for your friends and family. Visit Coffee and Chocolate on
- [Referrals: The Obvious Marketing Tool We Sometimes Forget!](https://thinkackermann.com/referrals-marketing/) - Most businesses are so busy trying to get new clients or customers on their own that they tend to forget about the importance of utilizing their referral networks. Research shows that referrals are one of the top three ways of acquiring leads and new business. Even those who intuitively recognize the value of referrals
- [Avertium Joins the Microsoft Intelligent Security Association](https://thinkackermann.com/avertium-joins-misa/) - New Services Include Managed Threat Detection and Endpoint Services Phoenix, Ariz., November 1, 2021 – Avertium, a cybersecurity services partner, has joined the Microsoft Intelligent Security Association (MISA). Avertium will introduce its managed threat detection services integrated with Microsoft Sentinel and Microsoft Defender for Endpoint. MISA is an ecosystem of independent software vendors
- [The Salvation Army and Knoxville Ice Bears Team Up for the Kickoff of the 2021 Red Kettle Campaign](https://thinkackermann.com/salvation-army-ice-bears-2021/) - KNOXVILLE, Tenn. – October 27, 2021 – The Salvation Army of Knoxville announced today that it will officially kick off its Red Kettle campaign at the Knoxville Ice Bears hockey game on Friday, Nov. 5, 2021. The Ice Bears will take on the Fayetteville Marksmen at 7:35 p.m. in the Knoxville Civic Coliseum. In addition
- [Raising Awareness and Funds for Local Domestic Violence Center with the Cup of Hope Luncheon](https://thinkackermann.com/salvation-army-dv-2-3/) - 8th Annual Benefit for Survivors of Domestic Violence KNOXVILLE, Tenn. – Oct. 26, 2021 – The Salvation Army of Knoxville hosted its 8th annual Cup of Hope luncheon event today to raise awareness for the Joy D. Baker Center, a shelter that serves women and children who have experienced domestic violence. The event took
- [Raising Awareness for Local Domestic Violence Center with the Cup of Hope Luncheon](https://thinkackermann.com/salvation-army-dv-2/) - KNOXVILLE, Tenn. – October 18, 2021 – The Salvation Army of Knoxville is hosting its 8th annual Cup of Hope luncheon to raise awareness for The Joy D. Baker Center, a shelter that serves women and children who have experienced domestic violence. The luncheon will take place on Tuesday, Oct. 26 at Lighthouse Knoxville (6800
- [A Key Word for Today’s Marketers – Agile](https://thinkackermann.com/a-key-word-for-todays-marketers-agile/) - If I had to choose one word that separates the business winners from the business losers in today’s crazy environment, it would be the word “agile.” The marketers who are able to move quickly from crisis mode to productive mode are the clear winners. And this doesn’t mean simply setting up virtual platforms to allow
- [The Salvation Army is Preparing to Help Hungry  Families and Neighbors this Thanksgiving](https://thinkackermann.com/the-salvation-army-is-preparing-to-help-hungry-families-and-neighbors-this-thanksgiving/) - KNOXVILLE, Tenn. – Oct. 7, 2021 – The Salvation Army anticipates a 61% increase in requests for help in the community this Thanksgiving season due to the pandemic. They are challenged to meet the needs of 1,083 or more family members and neighbors in Knoxville this Thanksgiving. Last year, The Salvation Army of Knoxville served
- [Complete Disinfectant Solutions installs new technology at Knox Area Rescue Ministries to protect Knoxville’s most vulnerable population against COVID-19](https://thinkackermann.com/karm-cds/) - KNOXVILLE, TENN. – September 30, 2021 – Complete Disinfectant Solutions (CDS), a verified distributor of CASPR Group products for Tennessee, recently installed CASPR Group’s technology in ventilation systems at Knox Area Rescue Ministries (KARM) as a supplementary disinfecting solution for the property. CASPR Group’s disinfection technology continuously treats and reduces 99.96% of airborne and surface
- [AVERTIUM AND BLACK KITE ANNOUNCE STRATEGIC PARTNERSHIP IN NEW APPROACH TO ATTACK SURFACE MONITORING](https://thinkackermann.com/avertium-blackkite-partner/) - KNOXVILLE, Tenn., September 29, 2021 – Managed security and consulting company, Avertium, today announced a joint partnership through Black Kite’s Aviator Partner Program to provide a comprehensive approach to business-first, intelligence-driven attack surface monitoring and supply chain cyber security risk. Recent third-party data breaches among the world’s largest oil companies and organizations such as SolarWinds
- [Domestic Violence Awareness Month: The Salvation Army of Knoxville helps save and support survivors of Domestic Violence](https://thinkackermann.com/salvation-army-dv/) - KNOXVILLE, TENN. – September 20, 2021 – The Salvation Army is consistently providing year-round hope and resources for those affected by domestic abuse for the Knoxville community and would like to shine a light on the issue during Domestic Violence Awareness Month for the month of October. The Salvation Army takes an extensive approach to
- [Knoxville-based company, Burkhart & Company, team joins top professional services firm, DHG](https://thinkackermann.com/burkhart-co-dhg/) - FOR IMMEDIATE RELEASE Knoxville-based company, Burkhart & Company, team joins top professional services firm, DHG KNOXVILLE, TENN. – September 2, 2021 – Dixon Hughes Goodman LLP (DHG), a U.S. top 20 professional services firm, is pleased to announce the professionals of Burkhart & Company, P.C. will join DHG effective September 1, 2021. Burkhart
- [Joint Statement from Blount Memorial Hospital, Covenant Health, East Tennessee Children’s Hospital, Sweetwater Hospital Association, Tennova Healthcare and The University of Tennessee Medical Center](https://thinkackermann.com/joint-statement-hospitals-knoxville-covid/) - FOR IMMEDIATE RELEASE Joint Statement from Blount Memorial Hospital, Covenant Health, East Tennessee Children’s Hospital, Sweetwater Hospital Association, Tennova Healthcare and The University of Tennessee Medical Center Knoxville, Tenn. (Sept. 1, 2021) – The past 18 months have been difficult for everyone in many ways, and the surge in COVID-19 infections over the
- [AVERTIUM ANNOUNCES NEW CHIEF TECHNOLOGY OFFICER, SCOTT HRASTAR](https://thinkackermann.com/avertium-announces-new-chief-technology-officer-scott-hrastar/) - KNOXVILLE, TENN. – August 18, 2021 – Avertium, the cybersecurity services provider that companies turn to when they want more than standard security services, today announced Scott Hrastar has joined the Avertium team as Chief Technology Officer. Hrastar will be leading the advancement of the Avertium’s technology and service delivery platforms, driving new innovation and
- [The Power of Employee Appreciation](https://thinkackermann.com/the-power-of-employee-appreciation/) - We all learned so many important lessons as a result of the Covid-19 pandemic. In addition to mastering the skill of managing a remote workforce, one of the biggest lessons that business owners learned revolved around the power of employee recognition. In the midst of the lockdown, I can remember feeling amazed, relieved, and deeply
- [27. Diana Warner](https://thinkackermann.com/diana-warner/)
- [Johnson & Galyon Announces Senior Level Promotions and Welcomes New Hires](https://thinkackermann.com/johnson-galyon-announces-senior-level-promotions-and-welcomes-new-hires/) - KNOXVILLE, Tenn. – July 28, 2021 – For 107 years Johnson & Galyon has put an emphasis on experience. That commitment to maintaining a staff with deep industry knowledge continued in the first half of 2021 with a number of promotions in its senior staff as well as strong new hires. They bring their know-how
- [Don’t Reinvent Your Business and Fail to Tell Anyone About It](https://thinkackermann.com/dont-reinvent-your-business-and-fail-to-tell-anyone-about-it/) - We are finding that many of our clients are using lessons from the pandemic to seriously retool and even reinvent their businesses. We’ve all seen this very vividly and dramatically in the restaurant sector this past year, where only the clever (and/or well-financed) survived. Some of their “pivoting” was amazing, and some even became a
- [26. Matt Schaefer](https://thinkackermann.com/matt-shaefer/)
- [The Importance of Urgency in Sales](https://thinkackermann.com/the-importance-of-urgency-in-sales/) - In a recent conversation with a business associate, he mentioned that a long-term benefit of the pandemic is that it has caused him to adopt a slower, calmer pace. I think that it has caused many of us to do a better job of “stopping to smell the roses,`” which is no doubt a good
- [Bill Haslam](https://thinkackermann.com/bill-haslam/)
- [How “Social” should CEO’s Be?](https://thinkackermann.com/how-social-should-ceos-be/) - Engaging on a strategic level with key audiences and influencers on social media has come into its own as a significant part of an effective CEO’s outreach efforts. We still sometimes encounter corporate leaders who want to avoid digital engagement, but we believe they may be missing out on opportunities to tell their company story
- [President of Dolly Parton's Imagination Library, Jeff Conyers](https://thinkackermann.com/jeff-conyers/)
- [Leveraging LinkedIn As A Marketing Tool](https://thinkackermann.com/leveraging-linkedin-as-a-marketing-tool/) - How well a business capitalizes on marketing trends can make or break it. The digital transformation will continue – at an accelerated pace during 2021 – as we all realize that “business as normal” may have changed forever. Consumers are becoming numb to digital advertising, and it’s therefore becoming more critical than ever to stand
- [ACKERMANN MARKETING & PR ANNOUNCES PROMOTIONS](https://thinkackermann.com/ackermann-marketing-pr-announces-promotions/) - Ackermann Marketing & PR today announced the promotions of several team members. Pat Staats has been promoted to Chief Financial Officer. Erin Freeman and Tommy Smith have been promoted to the role of Senior Vice Presidents, and Ryan Oglesby has been promoted to Account Executive for the agency. Together, Freeman, Oglesby, Smith, and Staats bring
- [Knoxville Police Chief, Eve Thomas](https://thinkackermann.com/eve-thomas/)
- [Business Forecasting: More Difficult Than Ever](https://thinkackermann.com/business-forecasting-more-difficult-than-ever/) - All businesses are faced (always) with learning from their past, thriving within their present and planning for their future. COVID just made that a lot harder. Business leaders and CEOs are having to make critical decisions, while standing on shifting sand. Things that we have known to be true and ways of working that have
- [Director of Comprehensive Pain Services for The University of Tennessee, Dr. Stephanie Vanterpool](https://thinkackermann.com/dr-stephanie-vanterpool/)
- [What’s Business Going to Look Like in the New Year?](https://thinkackermann.com/whats-business-going-to-look-like-in-the-new-year/) - I think we all breathed a sigh of relief to finally be looking at 2020 in the rear view mirror, and being the resilient humans and optimistic business people that we are, there was something hopeful and almost “cleansing” about the very act of turning the calendar page to a brand new year. We learned
- [Year End Compilation](https://thinkackermann.com/episode-compilation/)
- [Kindness Counts In Business Too!!](https://thinkackermann.com/kindness-counts-in-business-too/) - I’m proud of the businesses, large and small – some that we know personally and others that we just read about or hear about – which have sacrificed and re-invented themselves during 2020 in order to cope with this global pandemic. It has been a study in American ingenuity at its best. Re-inventions have included:
- [How to Best Follow Up With Former Customers and Prospects](https://thinkackermann.com/how-to-best-follow-up-with-former-customers-and-prospects/) - A challenge for many businesses is how to best pursue your most desirable prospects and/or former customers without being a pest! First, let’s define a “good prospect.” For many companies, this would be a past customer or client. You don’t have to go from “cold to sold” because they already know your work and hopefully
- [President and CEO of Bush Brothers & Company, Al Williams](https://thinkackermann.com/al-williams/)
- [SPECIAL EDITION: News Anchor at WBIR Channel 10, Robin Wilhoit](https://thinkackermann.com/robin-wilhoit/)
- [Ackermann Marketing & PR named one of the nation’s top PR agencies by Forbes](https://thinkackermann.com/apr-recognized-by-forbes-magazine-as-one-of-the-nations-top-pr-agencies/) - Knoxville, Tenn. – Ackermann Marketing & PR has been named to the inaugural America’s Best PR Agencies 2021 list by Forbes magazine. The Knoxville-based agency has been serving businesses and organizations from around the world for the past 38 years, providing innovative, strategic marketing and public relations services to its clients. Like many other businesses,
- [Why Marketing is Essential to Your Company’s Survival](https://thinkackermann.com/why-marketing-is-essential-to-your-companys-survival/) - Are you tired of hearing about the “new normal” and feel stuck in the Covid blues, or are you just frozen in your marketing efforts? Now is the time to wake up and take action. As the CEO of an independent marketing communications firm, I have experienced many recessions over the past 38 years. There
- [President of Tennessee Tech University, Dr. Philip Oldham](https://thinkackermann.com/philip-oldham/)
- [Article from Knox.biz - The Need for Gracious Leadership](https://thinkackermann.com/the-need-for-gracious-leadership/) - In times of confusion and turmoil such as the times we are currently living through, leadership voids can become more pronounced than ever. People are fearful – for their lives, the well being of their loved ones, and the sustainability of their businesses and their economic livelihoods. As we have settled into the reality that
- [Commissioner of the Tennessee Department of Economic and Community Development, Bob Rolfe](https://thinkackermann.com/bob-rolfe/)
- [Crisis Communications Planning](https://thinkackermann.com/crisis-communications-planning/) - Is it too late? The short answer is “no.” You don’t need an actual crisis as the impetus to create or update how you communicate during one (granted, the pandemic has been a big, surprising one!). Every organization at every stage of its development should have a solid crisis plan in place and should revisit
- [Executive Director of the Tennessee Entertainment Commission, Bob Raines](https://thinkackermann.com/bob-raines/)
- [“Virtual visitation” videos bring hope to prisons as pandemic drags on](https://thinkackermann.com/virtual-visitation-videos-bring-hope-to-prisons-as-pandemic-drags-on/) - Ministers, musicians, celebrities lift spirits of inmates and staff in facilities across the country August 25, 2020 – Prisoners and corrections staff across 47 states are watching episodes of Visitation 2.0, a digital video series produced and distributed during the Coronavirus pandemic which seeks to offset the loss of prison visitation rights, and mitigate the
- [It’s All About the Customer Experience](https://thinkackermann.com/its-all-about-the-customer-experienceits-all-about-the-customer-experience/) - All businesses these days are trying to figure out how to not only reach new customers, but also how to get them to stick around for a long time. Here are a few insights that may help you do that better: 1. Get to Know Your Customers The most successful outreach campaigns are centered around
- [Relax, Recharge, Reconnect: Treehouse Grove offers guests a treetop escape](https://thinkackermann.com/treehouse-grove-offers-guests-a-treetop-escape/) - KNOXVILLE, Tenn. – June 19, 2020 – Now more than ever, we could all use an escape. As the days get longer and summer rolls in, Treehouse Grove at Norton Creek is the perfect mountain getaway to reconnect and explore the outdoors. Treehouse Grove is a quaint, family-owned treetop escape located at the doorstep of the
- [Former Chief Justice Gary Wade joins London Amburn](https://thinkackermann.com/former-chief-justice-gary-wade-joins-london-amburn/) - KNOXVILLE, Tenn. – July 15, 2020 – Knoxville-based healthcare law firm London Amburn has announced that Gary Wade, former Chief Justice of the Tennessee Supreme Court and Dean of the Duncan School of Law at Lincoln Memorial University, has joined the firm as a shareholder. Judge Wade retired June 30 from his position as Dean of
- [Local partnership acquires Central Filling Station](https://thinkackermann.com/local-partnership-acquires-central-filling-station/) - KNOXVILLE, Tenn. – July 15, 2020 – Knoxville’s first full-service food truck park has changed ownership but will continue to operate at its current location in the Happy Holler Historic District area of North Knoxville. Local real estate group SMJT, among other local partners, announced the acquisition of Central Filling Station earlier today. SMJT has owned
- [New digital series to encourage prisoners during pandemic](https://thinkackermann.com/new-digital-series-to-encourage-prisoners-during-pandemic/) - Common, Michael W. Smith, CeCe Winans Headline "Visitation 2.0" premiering May 18 KNOXVILLE, Tenn. – May 5, 2020 – 4th Purpose Foundation is excited to announce the launch of Visitation 2.0, a new digital series premiering May 18, and delivering a message of faith, hope and encouragement to prisoners, their families, and correctional staff in facilities
- [Dr. Brian Wiseman Named Vice President of UT Medical Center’s Brain & Spine Institute](https://thinkackermann.com/brian-wiseman-named-vice-president-of-ut-medical-centers-brain-spine-institute/) - Wiseman Replaces Retired Medical Center Leader Dr. J Russell Langdon KNOXVILLE, Tenn. – July 24, 2020 – The University of Tennessee Medical Center (UTMC) has named Dr. Brian Wiseman Vice President of the Brain & Spine Institute, one of the medical center’s seven Centers of Excellence. Wiseman’s new role is effective immediately as he replaces retired
- [The University of Tennessee Medical Center Receives Blue Distinction® Center+ Recognition for Five Specialty Service Lines](https://thinkackermann.com/utmc-receives-blue-distinction-center-recognition-for-five-specialty-service-lines/) - KNOXVILLE, Tenn. – July 23, 2020 – The Blue Cross Blue Shield Association has designated The University of Tennessee Medical Center as a Blue Distinction® Center+ for five specialty service lines – Cardiac Care, Bariatrics, Knee and Hip Replacement, Spine Surgery and Maternity Care. The Blue Distinction® Center+ recognition is awarded to healthcare facilities and providers
- [Founder, Owner of Ole Smoky Distillery and Yee-Haw Brewing Company, Joe Baker](https://thinkackermann.com/joe-baker-2/)
- [COVID Lesson: Spending Energy Where You Can Have the Most Impact](https://thinkackermann.com/covid-lesson/) - One of the most disruptive results of a pandemic like the one we are currently trying to navigate our way through is the lack of recent precedent relative to how we should behave in these uncharted times. Short-term, businesses are trying to keep their heads above water and not incur unnecessary debt. Some are faced
- [General Manager of the Knoxville Ice Bears, Mike Murray](https://thinkackermann.com/mike-murray/)
- [SmartBank opens new Alcoa location](https://thinkackermann.com/smartbank-opens-new-alcoa-location/) - Mary Martin named Branch Sales Manager KNOXVILLE, Tenn. – June 15, 2020 – SmartBank has opened its newest branch in Alcoa, Tenn., located at 109 Associates Blvd in Springbrook Corporate Center. “Adding this location in Alcoa allows us to widen our footprint in Blount County and provide our area clients the opportunity to visit the location
- [Authentic Messaging Has Never Been More Important](https://thinkackermann.com/authentic-messaging-has-never-been-more-important/) - As our world continues to be in a state of turmoil and unprecedented challenges, there has never been a more critical time for leaders of organizations – be they corporations, non-profits, government entities or neighborhood groups – to step forward with clear, concise and authentic messages regarding what they believe and stand for. The past
- [Is Hand-Shaking Gone Forever?](https://thinkackermann.com/is-hand-shaking-gone-forever/) - Many renowned healthcare experts from all over the world are predicting the end of the handshake, our most universal and certainly most American of all business greetings, even after the current pandemic is under control. Their thinking may be that this is an unnecessary and antiquated way of greeting one another, given all the germs
- [Telehealth: Developing, Practicing & Communicating During COVID-19 & Beyond](https://thinkackermann.com/telehealth-webinar-audio/)
- [SmartBank secures $240 million in loans for small businesses](https://thinkackermann.com/smartbank-secures-millions-in-loans-for-small-businesses/) - KNOXVILLE, Tenn. – April 22, 2020 – SmartBank has been working diligently over the past two weeks on behalf of local small businesses in their fight to survive the economic impact of the COVID-19 pandemic. To date, the bank has processed approximately 1,700 loan applications and secured over $240 million in loan commitments through the Paycheck
- [How Small Businesses Can Survive Amid COVID-19](https://thinkackermann.com/how-small-businesses-can-survive-amid-covid-19/) - The coronavirus outbreak is challenging all aspects of our lives. From working at home to social distancing from our peers, everyone is trying to figure out how to adjust their way of life to the times we are living in. Small businesses have rapidly had to do the same. So what’s working for them? We
- [Co-Founder, Former CEO of PYA, Ed Pershing](https://thinkackermann.com/ed-pershing/)
- [COVID-19 & Knoxville Business Webinar](https://thinkackermann.com/covid-19-knoxville-business-webinar/) - We spoke to a panel of local business leaders to discuss how businesses are surviving the COVID-19 pandemic. The panel included Mike Turner, CEO,COO, and President of Turner Homes, George Ewart, Principal of George Ewart Architect, Mary Kellogg-Joslyn, President and COO of Titanic Museum Attractions, Billy Carroll, President and CEO of SmartBank, Jerry Askew, President
- [How to Engage Patients in Teledentistry](https://thinkackermann.com/how-to-engage-patients-in-teledentistry/) - Dentists have been advised to close their offices to all but emergency care during the global COVID-19 pandemic, but that doesn’t mean emergency visits are the only ones that can take place. Teledentistry is one of the best ways to maintain your patient care continuum during the outbreak, and the guidance and regulations around it
- [How to Engage Patients in Telehealth](https://thinkackermann.com/how-to-engage-patients-in-telehealth/) - As you are keenly aware, interruptions to the healthcare delivery system caused by the global COVID-19 pandemic have resulted in the growth and expansion of telehealth. Under a special COVID-19 waiver, Medicare will now reimburse for telehealth services regardless of where the beneficiary is located. While physicians may have been bombarded with information explaining the
- [10 Admissions Strategies that Colleges and Universities Need to Adopt in the Face of the Coronavirus](https://thinkackermann.com/10-admissions-strategies-that-colleges-and-universities-need-to-adopt-in-the-face-of-the-coronavirus/) - College campuses are eerily quiet in the wake of the coronavirus pandemic—and the fear is that quiet could usher in an even quieter campus come fall. With the traditional sea of spring visits to colleges and universities across America canceled, the challenges of higher-ed recruiting have just entered unfamiliar territory. If you haven’t started to
- [Memo concerning employer response to infection in workforce and layoffs](https://thinkackermann.com/memo-concerning-employer-response-to-infection-in-workforce-and-layoffs/) - When anxieties are at an all-time high, communication is critical. The balance between taking care of your loved ones and yourself while maintaining your business and your employees is incredibly challenging. As COVID-19 continues to spread, the probability that one of your employees will be diagnosed with COVID-19 also increases. In addition, given the economic
- [Responding to COVID-19](https://thinkackermann.com/responding-to-covid-19/) - During this ever-changing and challenging time, many business owners and organizations have been focused on external messaging. The need to explain changes or address concerns to customers and other key external audiences has been extremely important. However, internal messaging – the key information you should be sharing with your employees – is also of paramount
- [What Considerations Should Drive a Rebranding Initiative?](https://thinkackermann.com/what-considerations-should-drive-a-rebranding-initiative/) - Our firm seems to be more involved than ever in helping our clients rebrand themselves these days. There are numerous reasons to consider doing this (or not), but changing or refreshing your brand should only take place after you have weighed all the advantages, disadvantages and next steps. It is particularly difficult to recognize the
- [SmartFinancial, Inc. completes acquisition of Progressive Financial Group, Inc.](https://thinkackermann.com/smartfinancial-inc-completes-acquisition-of-progressive-financial-group-inc/) - KNOXVILLE, Tenn. – March 2, 2020 – SmartFinancial, Inc., Knoxville, Tennessee (“SmartFinancial”) (Nasdaq: SMBK), parent company of SmartBank, today announced the completion of its previously-announced acquisition of Progressive Financial Group, Inc. (“Progressive”), and Progressive’s wholly owned bank subsidiary, Progressive Savings Bank. Effective March 1, 2020, Progressive has been merged with and into SmartFinancial, and Progressive Savings
- [Local Olympian opens Knoxville's only year-round, indoor swim school](https://thinkackermann.com/local-olympian-opens-knoxvilles-only-year-round-indoor-swim-school/) - KNOXVILLE, Tenn. – Feb. 20, 2020 – SafeSplash Swim School will celebrate its grand opening this Saturday, Feb. 22, at 2 p.m. The Knoxville swim school is owned by Olympian and Knoxville native, Davis Tarwater. Tarwater won a gold medal for the 4×200-meter freestyle relay at the 2012 Summer Olympics. Tarwater and Molly Hannis, former UT swimmer and member
- [The Super Bowl Proves Integrated Marketing is a Great Call](https://thinkackermann.com/the-super-bowl-proves-integrated-marketing-is-a-great-call/) - Advertisers prepare all year for their 30-60 second spot during the big game – and rightly so with a price point starting at $5 million. In the days of old, people gathered around the water-cooler on Monday morning excited to talk about their favorite Super Bowl ads. Well now, the water cooler is in the
- [Co-Founder, Chairman of TeamHealth, Dr. Lynn Massingale](https://thinkackermann.com/lynn-massingale/)
- [Titanic “LEGO® Boy” returns to East Tennessee for premiere of documentary “How Titanic Became My Lifeboat”](https://thinkackermann.com/titanic-lego-boy-returns-to-east-tennessee/) - Web: www.titanicpigeonforge.com Media resources (including photos): www.titanicpigeonforge.com/media “How Titanic Became My Lifeboat” documentary trailer: https://vimeo.com/389069471 FOR IMMEDIATE RELEASE – Feb. 11, 2020 A life changing experience – Titanic “LEGO® Boy” returns to East Tennessee for premiere of documentary “How Titanic Became My Lifeboat” Iceland’s Brynjar Karl Birgisson to also share his story of
- [Chancellor of The University of Tennessee Knoxville, Donde Plowman](https://thinkackermann.com/donde-plowman/)
- [Non-profit Organizations Must Think and Act Strategically](https://thinkackermann.com/non-profit-organizations-must-think-and-act-strategically/) - In working with many non-profit organizations over the years, our key learnings include the importance of thinking and acting strategically, having a true marketing/outreach plan that you commit to, and designing a measurable quarterly “playbook” to keep that plan moving along on track. A good marketing plan begins with creating a singular and immediately understandable
- [What is Trending in Marketing?](https://thinkackermann.com/what-is-trending-in-marketing/) - U.S. businesses share some commonalities relative to how they are focusing their efforts and spending their marketing dollars these days. Here are some trends we are seeing: For the past several years, a majority of companies have been focused primarily on marketing to their existing customers – in order to maintain brand loyalty and sell
- [President and CEO of UCOR, Ken Rueter](https://thinkackermann.com/ken-rueter/)
- [The Holy Grail – Customer Acquisition and Loyalty](https://thinkackermann.com/the-holy-grail-customer-acquisition-and-loyalty/) - What does every business want more than anything else? To attract and keep good customers forever! But that is easier said than done, right? Understanding how to communicate with your customers throughout all stages of the customer lifecycle is more critical than ever, particularly as E-commerce giants like Amazon expand their universe. Our research on
- [Former Inmate Turned CEO and Philanthropist Launches Foundation Focused on Prison Reform](https://thinkackermann.com/former-inmate-turned-ceo-and-philanthropist-launches-foundation-focused-on-prison-reform/) - Josh Smith forms 4th Purpose Foundation, dedicates $8 Million to help make prison a place of transformation KNOXVILLE, Tenn. – Nov. 16, 2019 – Entrepreneur and philanthropist Josh Smith announces the launch of 4th Purpose Foundation, a nonprofit dedicated to helping make prison a place of transformation rather than a place limited to punishment. Smith recently
- [President and COO of Titanic Museum Attractions, Mary Kellogg-Joslyn](https://thinkackermann.com/mary-kellogg-joslyn/)
- [VP Sponsorship for Topgolf Media, Ed Willett](https://thinkackermann.com/ed-willett/)
- [Millennials and Healthcare Marketing](https://thinkackermann.com/millennials-and-healthcare-marketing/) - Why all the talk about Millennials these days? Simple. They are America’s largest generation with the greatest spending power, making them the most coveted consumer demographic. It’s time to let go of the stereotypes of these 22-to-38-year-olds as lazy, disloyal and entitled, and recognize their serious swag over the economy. With their unmatched education level,
- [President and CEO of the Tennessee Aquarium, Keith Sanford](https://thinkackermann.com/keith-sanford/)
- [Crisis Communications Planning – Take It Seriously!](https://thinkackermann.com/crisis-communications-planning-take-it-seriously/) - It is sometimes too easy to let crisis communications fall by the wayside, always taking a back seat to the rigors and constant challenges of the day-to-day operations of a business. However, this could not be more dangerous. We have seen (and worked with) many organizations whose failure to plan ahead in this regard has
- [Executive Director of Legacy Parks Foundation, Carol Evans](https://thinkackermann.com/carol-evans/)
- [Master Service Companies Announces Sale To Contractor Nation](https://thinkackermann.com/master-service-companies-announces-sale-to-contractor-nation/) - Media Contact: Tommy Smith 865-567-6211 tsmith@thinkackermann.com MASTER SERVICE COMPANIES ANNOUNCES SALE TO CONTRACTOR NATION FOR IMMEDIATE RELEASE August 27, 2019 KNOXVILLE, Tenn. – August 27, 2019 – Master Service Companies owner Josh Smith on Tuesday announced that he has sold his interest in the region’s largest residential waterproofing and foundation service company to Larry Janesky
- [Blühen Botanicals marks one year anniversary as presenting sponsor of Southern Hemp Expo](https://thinkackermann.com/bluhen-botanicals-marks-one-year-anniversary-as-presenting-sponsor-of-southern-hemp-expo/) - KNOXVILLE, Tenn. – Sept. 3, 2019 – Blühen Botanicals entered the hemp industry in 2018 as presenting sponsor of the Southern Hemp Expo, and the emerging hemp company will be presenting sponsor of the event again in 2019. In its first year, Blühen made significant gains in the domestic hemp industry including a $30.06 million investment
- [Chief Marketing Officer at New York Public Radio, Lisa Baird](https://thinkackermann.com/lisa-baird/)
- [Listening Is the Key to Sales Success](https://thinkackermann.com/listening-is-the-key-to-sales-success/) - A successful sales process is the lifeblood of most businesses. You can have the most innovative product in the world, but if your sales force is not good at getting in the right doors and convincing your prospective customers that they need to buy it, all is for naught. Your customers are probably not searching
- [President and CEO of SmartBank, Billy Carroll](https://thinkackermann.com/billy-carroll/)
- [Skipping a Step: The Dangers of Neglecting Market Research](https://thinkackermann.com/skipping-a-step-the-dangers-of-neglecting-market-research-2-preview_id9051preview_nonce5b97f3e239post_formatstandard_thumbnail_id-1previewtrue/) - Market research is an integral step in a successful business development effort, whether you are part of a start-up, launching a new product or rebranding your business. When you skip out on market research, you miss valuable opportunities that will help your business in the long run. Successful business owners know their markets, understand their
- [Community Connectedness As A Business Strategy](https://thinkackermann.com/skipping-a-step-the-dangers-of-neglecting-market-research/) - From the July, 10 2019 Knoxville News-Sentinel Market research is an integral step in a successful business development effort, whether you are part of a startup, launching a new product or rebranding your business. When you skip out on market research, you miss valuable opportunities that will help your business in the long run. Successful business
- [President and CEO of the Knoxville Chamber, Mike Odom](https://thinkackermann.com/1-mike-odom/)
- [President and CEO of The University of Tennessee Medical Center, Joe Landsman](https://thinkackermann.com/4-joe-landsman/)
- [CEO of Avertium, Jeff Schmidt](https://thinkackermann.com/3-jeff-schmidt/)
- [Interim President of The University of Tennessee, Randy Boyd](https://thinkackermann.com/2-randy-boyd/)
- [Media Training – Who Needs It?](https://thinkackermann.com/media-training-who-needs-it/) - I believe that most business leaders need to understand – at least at a basic level – how to talk to the news media in both positive and negative situations. Refusing to comment when media attention comes your way is simply not an option. You need to be able to successfully navigate an interview, put
- [The Millennial Impact on Healthcare](https://thinkackermann.com/the-millennial-impact-on-healthcare/) - As of 2019, Millennials are the largest and most diverse generation in history, comprised of nearly 73 million people aged 22 to 37. Known for being digital natives, almost 100 percent of Millennials have a smart phone and use popular social media platforms such as Instagram and SnapChat daily, if not hourly. The Millennial generation
- [Public Health and Social Marketing: Working Against Misinformation for the Greater Good](https://thinkackermann.com/public-health-and-social-marketing-working-against-misinformation-for-the-greater-good/) - Misinformation is becoming one of the greatest public health concerns of our time. Thanks to the meteoric rise of alternative media platforms and social media influencers, the thinning of credible information gatekeepers and a growing mistrust in government and traditional media, we now find ourselves in the midst of the perfect storm. As a society
- [Cybersecurity Advice for Physicians and Healthcare Leaders](https://thinkackermann.com/cybersecurity-advice-for-physicians-and-healthcare-leaders/) - As the consumerization of healthcare allows patients to think more about the value of their care, efficiency of service becomes an even greater priority when deciding where to receive care. Physician groups, dentists, and hospital networks are being driven to evaluate the quality of service, in addition to their number one priority – quality of
- [Blühen Botanicals closes $30.06 million investment agreement with SOL Global's portfolio company Heavenly Rx](https://thinkackermann.com/bluhen-botanicals-closes-investment-agreement/) - KNOXVILLE, Tenn. – May 23, 2019 –Blühen Botanicals has closed its US$30.06 investment agreement with SOL Global Investments Corp. as part of SOL Global’s portfolio company, Heavenly Rx. SOL Global had previously announced the assignment of its rights to acquire Blühen to Heavenly Rx on February 25, 2019. Blühen will become Heavenly Rx's exclusive supplier of
- [Marketing’s Critical Role in Sales Success](https://thinkackermann.com/marketings-critical-role-in-sales-success/) - Marketing actually plays several roles within most companies: It builds awareness for the company, the products and/or the services. It conveys critical information and positions the company/products/services. It lays the foundation for sales receptiveness. It actually is a part of the sales process in terms of identifying specific prospects and creating strategic outreach to them.
- [Blühen Botanicals opens flagship retail wellness location](https://thinkackermann.com/bluhen-botanicals-opens-flagship-retail-wellness-location-2-2/) - KNOXVILLE, Tenn. – May 17, 2019 – Blühen Botanicals, an emerging hemp cannabidiol (CBD) company, opened its first retail wellness location on May 17, in parallel with the company’s presenting sponsorship of Knoxville’s Rhythm N’ Blooms music festival. Coinciding with this opening, Blühen begins selling the company’s premium CBD hemp products online. The 4,086 sq. ft.
- [Willis and Freeman Promoted to Vice President](https://thinkackermann.com/willis-and-freeman-promoted-to-vice-president/) - Ackermann Marketing & PR today announced that Ryan Willis and Erin Freeman have been promoted to the role of Vice Presidents for the agency. Together, Willis and Freeman bring 30 years of experience in providing Ackermann’s portfolio of clients with strategic communications counsel, including crisis and issues communications, media relations, brand positioning, tactical planning, community
- [How to Make Company Announcements in Buzzworthy Ways](https://thinkackermann.com/how-to-make-company-announcements-in-buzzworthy-ways/) - These days, the medium that sends the message is just as important as the message itself. Choosing the correct medium can determine whether or not you are reaching your target audience most effectively and is also an opportunity to generate buzz about your company’s rightful place on the cutting edge of its industry. Press releases
- [[Knoxville] By Design to Celebrate the Community Impact of Art, Engineering and Architecture](https://thinkackermann.com/knoxville-by-design-to-celebrate-the-community-impact-of-art-engineering-and-architecture/) - KNOXVILLE, Tenn.— April 1, 2019 – April brings not only warmer weather back to the Tennessee Valley, but also the annual [Knoxville] By Design (KBD) celebration. The month-long series of events is part of National Architecture Week, a time dedicated to celebrating the impact that art, engineering and architecture have in the community. The East
- [Why Is Messaging So Important?](https://thinkackermann.com/why-is-messaging-so-important/) - Messaging is where effective marketing usually begins. A company can employ just the right mix of outreach strategies and tactics, but if the underlying messages being put forth by those marketing methods are not attention-getting, compelling, and most of all, true, you are probably wasting your time and your marketing dollars. Truly effective communications with
- [Fitzgerald joins Ackermann](https://thinkackermann.com/fitzgerald-joins-ackermann/) - FITZGERALD NAMED SENIOR ACCOUNT EXECUTIVE VETERAN COMMUNICATOR JOINS EAST TENNESSEE'S PREMIER AGENCY Knoxville, Tenn. – Ackermann Marketing & PR today announced that Brian Fitzgerald has been hired as a Senior Account Executive. In his new role, Fitzgerald will provide Ackermann’s portfolio of clients with strategic counsel and tactical support, including media relations, social media, strategic
- [Make it personal, take the slow road for clients](https://thinkackermann.com/make-it-personal-take-the-slow-road-for-clients/) - Make it personal, take the slow road for clients The prioritization of speed over personalization grossly underestimates the power of human interaction and the importance of face-to-face communication in building and nurturing important relationships. If the entire point of your business is simply to accomplish as many tasks as possible within as short a timeframe
- [University of Tennessee College of Social Work's Online Program Celebrates 10 Years](https://thinkackermann.com/ut-social-work-celebrates-10-year-online-program/) - KNOXVILLE, Tenn. – October 10, 2018 – The University of Tennessee College of Social Work is celebrating its 10th year of online Master of Social Work Education. The UTCSW developed one of the first accredited online MSW programs in the country. While other online programs have developed over the past few years, the UT online
- [Smokin’ Oak Wood-Fired Pizza Expands to Colorado with Area Developer](https://thinkackermann.com/smokin-oak-new-stores-in-colorado/) - Smokin’ Oak Wood-Fired Pizza to Open in Greater Denver Area St. Petersburg, Florida – November 13, 2018 – Smokin’ Oak Wood-Fired Pizza, a fast-casual pizza franchise based in St. Petersburg, Fl., announced today that the company has signed an Area Development Agreement for the greater Denver area. Local Arvada residents, Andy and Jamie Gunther, are the
- [Smokin’ Oak Wood-Fired Pizza Continues Colorado Climb with two new stores in Grand Junction](https://thinkackermann.com/smokin-oak-new-stores-in-grand-junction/) - Fast-casual pizza franchise to open two locations in Grand Junction St. Petersburg, Fl. – Smokin’ Oak Wood-Fired Pizza, a fast-casual pizza franchise based in St. Petersburg, FL., is expanding to Grand Junction, Colorado, with two new stores planned to open in 2019. Grand Junction residents, Bob and Cecily Marolf, are the newest franchise owners. The Smokin’
- [I observe great leaders every day. Here's what I've learned from them.](https://thinkackermann.com/great-leaders-everyday/) - Ackermann Marketing & PR consults with business leaders, non-profits and individuals to determine the best ways to lead organizations, launch new products, resolve culture challenges and minimize crises. My role as a consultant to these clients, friends and peers offers a firsthand look at strengths and weaknesses of these leaders while tackling challenges. I always thank people for
- [What Keeps Marketers Up At Night?](https://thinkackermann.com/what-keeps-marketers-up-at-night/) - Starting a new year is a great time to assess what has and hasn’t worked in your marketing programs, and to push the re-set button on out-moded ideas and tired tactics. Whether you work for a corporation or an agency, there are common threads that cause all of us to feel angst from time to
- [Trending for 2019](https://thinkackermann.com/trending-for-2019/) - As this year draws to a close, we’re reminded not only of memorable moments, but also of the warp-speed world in which we live. Adaptability and an adventurous spirit are certainly critical skills in terms of understanding and effectively utilizing the constantly changing ways in which we interact and communicate with each other. So from
- [Marketing to Millennials – Part Two](https://thinkackermann.com/marketing-to-millennials-part-two/) - (This is the second of a two-part column on this topic, the previous one having appeared in the Knoxville News-Sentinel on Sunday, November 11, 2018.) Millennials are aged 21 – 36 years old (born between 1982 and 1997) and are playing an increasingly pivotal role in the way businesses and other organizations position and market
- [Marketing to Millennials – Part One](https://thinkackermann.com/marketing-to-millennials-part-one/) - Millennials – there are a lot of them, and their influence on how companies sell their products and services is substantial. So, if your business doesn’t have a research-based strategy in this regard, you could be missing out on some important opportunities to expand or further saturate a key market segment, whose buying power is
- [Branding the next superfood: Moringa](https://thinkackermann.com/branding-the-next-superfood-moringa/) - Being the mighty band of true creatives that we are, one aspect of the job that we particularly enjoy is working with a client who puts our creative muscles to work developing branding/identity/design and logo concepts. Recently we were given the latitude to develop the brand identity, logo, packaging and messaging for an exciting new
- [Preparedness and Opportunism](https://thinkackermann.com/the-right-combo-preparedness-and-opportunism/) - People who know me well may stifle a giggle when I tout the benefits of preparedness. This is because I am known to be a tad compulsive and overly prepared. However, in defense of my tendencies in this regard, I find that it really does have some benefits! Advance preparation allows us to more easily
- [New hemp CBD processing company set to open in Knoxville](https://thinkackermann.com/new-hemp-cbd-processing-company-set-to-open-in-knoxville/) - KNOXVILLE, Tenn. – August 29, 2018 – Blühen Botanicals, a new hemp processing company, announced plans today to open a hemp processing facility by the end of 2018 in Knoxville, Tenn. The company’s founders aim to make Blühen Botanicals the largest hemp biomass processing and extraction facility in Tennessee and one of the largest in
- [Responding to Online Reviews](https://thinkackermann.com/responding-to-online-reviews/) - From the August 2018 Issue of Knox.Biz We all love social media and the numerous digital tools at our disposal these days . . . except when we don’t! And one of those times can be when our business receives a very public negative review online. You can’t always stop it from happening, so what
- [Community Connectedness As A Business Strategy](https://thinkackermann.com/community-connectedness-as-a-business-strategy/) - From the August, 19 2018 Knoxville News-Sentinel Depending upon the particular marketplace that your company operates in, it is tempting to narrow your communications focus to only those customers and prospects that you already know you should be talking to. Most companies have a defined “hit list” that is based on some combination of their
- [Marketing to potential employees](https://thinkackermann.com/marketing-to-potential-employees/) - We’re hearing a lot these days about the difficulties that businesses are having in recruiting sharp new employees. With the unemployment rate being relatively low, the competition for top talent has increased dramatically as of late. Therefore, it is more critical than ever for employers to think of their companies’ marketing and communications efforts as
- [SmartBank to open new branch in Sevier County](https://thinkackermann.com/smartbank-to-open-new-branch-in-sevier-county/) - Sevierville, Tenn. – SmartBank announced today plans to open a fourth Sevier County branch. The new branch will be located at 710 Dolly Parton Parkway, Sevierville, Tenn. According to Billy Carroll, SmartBank President and CEO, the existing building will be renovated to reflect the SmartBank brand, incorporating a warm and inviting atmosphere, including the use
- [Reputation and Trust Are Everything](https://thinkackermann.com/reputation-and-trust-are-everything/) - Reputation and trust are intrinsically intertwined in business. Companies cannot maintain their positive reputations if a strong bond of trust does not exist with their customers and constituents. It sometimes takes years to build that level of trust, but one “untrustworthy incident” can tear down a good reputation overnight. People form judgements and perceptions of
- [Using data for the right reasons](https://thinkackermann.com/using-data-for-the-right-reasons/) - In case you missed Cathy's contributed Knoxville News-Sentinel column from over Memorial Day weekend, you can read the full version below: There has been a lot said and written in the past few months about both the benefits and the “evils” of how much we can now know about each other through the many communications
- [Hoffmann Group USA Named 2018 Hermes Creative Platinum Award-Winner](https://thinkackermann.com/hoffmann-group-usa-named-2018-hermes-creative-platinum-award-winner/) - Knoxville, Tenn. – May 3, 2018 – Hoffmann Group USA announced today it has been named a 2018 Hermes Creative Platinum Award winner. The global tooling company earned its second platinum marketing award in a 6-month span for its work with marketing partner Ackermann Marketing & PR, a Knoxville-based agency. Hoffmann earned the award in
- [Integrity is the name of the game](https://thinkackermann.com/integrity-is-the-name-of-the-game/) - In case you missed it, here’s a look at Cathy’s most recent Knoxville News-Sentinel column from Sunday, April 22: What do customers want more than anything else from the people and the companies they choose to do business with? I believe they want to be associated with and to buy things from people of high
- [Present it without big presentation](https://thinkackermann.com/present-without-big-presentation/) - In case you missed it, here's a look at Cathy's most recent Knoxville News-Sentinel column from Sunday, April 1: Stop the Power Point presentations and voluminous slide decks. What better place to take a little nap than in still another tedious meeting where someone is droning on with a never-ending presentation full of charts and
- [World’s largest RMS Titanic LEGO® replica to make its American debut at Titanic Museum Attraction](https://thinkackermann.com/worlds-largest-rms-titanic-lego-replica/) - Extraordinary event demands unparalleled space to showcase huge Titanic ship built by a 10-year-old boy from Iceland with autism MEDIA ALERT: Meet Brynjar Karl Bigisson during media conference at 10 a.m. on Monday, April 16 at Titanic Museum Attraction – Pigeon Forge. This event will be his only U.S. appearance with the RMS Titanic LEGO®
- [What really makes a sales star?](https://thinkackermann.com/really-makes-sales-star/) - We’re all really in sales in one way or another, right? Here’s Cathy's take on what makes some people good at it – from the Sunday, March 4 News-Sentinel. I had an interesting conversation recently with a sharp young woman who was exploring a career change. When I asked what she considered her core competences
- [Secant Healthcare Launches Blockchain Data Technology at Himss18](https://thinkackermann.com/secant-healthcare-launches-blockchain-data-technology-himss18/) - Chicago, Ill. – March 1, 2018 – Secant Healthcare Inc., a Chicago based global healthcare solutions company, announced the first glimpse of its unique Blockchain Data Integrity initiative. This thought-leading initiative is seeking to deliver a unique, targeted approach to data integrity and transformation in the imaging informatics arena. According to Marwan Baya, Imaging Informatics Pioneer,
- [The future is bright for women in manufacturing](https://thinkackermann.com/the-future-tennessee-workforce-2/) - Guest Blog by Ashley Humphrey, Director of Marketing & Communications at Hoffmann Group USA When many think of the manufacturing industry, they envision a male-dominated, warehouse environment that many women wouldn’t want to explore. However, the current manufacturing landscape in the country is beginning to provide more and more diverse opportunities for women in the industry.
- [The future Tennessee workforce](https://thinkackermann.com/the-future-tennessee-workforce/) - Guest Blog by Caleb Fristoe, Program Manager for CodeTN at Great Schools Partnership The Push Chances are over the last three years, you’ve heard or read in passing about the urgent need for increased secondary STEM (science, technology, engineering, mathematics) education in American schools. Or maybe you’ve just intuited the institutional distress around education in
- [2018: What to Expect in Marketing Trends](https://thinkackermann.com/2018-expect-marketing-trends/) - Now that the dust has settled, we’ve all started correcting ourselves when we write ‘2017’ instead of ‘2018’ (oh wait, that didn’t actually happen since nobody writes). We’ve deleted all the emails we received over the holidays (if it’s important, you’ll find out soon enough) …We are moving through 2018 at a breakneck pace. But
- [Are you ready for 2018?](https://thinkackermann.com/are-you-ready-for-2018/) - Look out, 2018 – here we come! Lots of exciting business opportunities on the horizon, not the least of which are related to digital marketing. Here are some strategies to consider from Cathy's column in Sunday's Knoxville News Sentinel. While I love our warp-speed world and the new opportunities it presents for us to learn and
- [Market myths that could cost you money](https://thinkackermann.com/market-myths-that-could-cost-you-money/) - Proin gravida nibh vel velit auctor aliquet. Aenean sollicitudin, lorem quis bibendum auctor, nisi elit consequat ipsum, nec sagittis sem nibh id elit. Duis sed odio sit amet nibh vulputate cursus a sit amet mauris. Morbi accumsan ipsum velit. Nam nec tellus a odio tincidunt auctor a ornare odio. Sed non mauris vitae erat consequat auctor eu in elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Mauris in
- [How to build customer loyalty](https://thinkackermann.com/how-to-build-customer-loyalty/) - Proin gravida nibh vel velit auctor aliquet. Aenean sollicitudin, lorem quis bibendum auctor, nisi elit consequat ipsum, nec sagittis sem nibh id elit. Duis sed odio sit amet nibh vulputate cursus a sit amet mauris. Morbi accumsan ipsum velit. Nam nec tellus a odio tincidunt auctor a ornare odio. Sed non mauris vitae erat consequat auctor eu in elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Mauris in
- [Essential rules for new business planning](https://thinkackermann.com/essential-rules-for-new-business-planning/) - Proin gravida nibh vel velit auctor aliquet. Aenean sollicitudin, lorem quis bibendum auctor, nisi elit consequat ipsum, nec sagittis sem nibh id elit. Duis sed odio sit amet nibh vulputate cursus a sit amet mauris. Morbi accumsan ipsum velit. Nam nec tellus a odio tincidunt auctor a ornare odio. Sed non mauris vitae erat consequat auctor eu in elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Mauris in
- [Standards and conformity assessment activities](https://thinkackermann.com/standards-and-conformity-assessment-activities/) - Proin gravida nibh vel velit auctor aliquet. Aenean sollicitudin, lorem quis bibendum auctor, nisi elit consequat ipsum, nec sagittis sem nibh id elit. Duis sed odio sit amet nibh vulputate cursus a sit amet mauris. Morbi accumsan ipsum velit. Nam nec tellus a odio tincidunt auctor a ornare odio. Sed non mauris vitae erat consequat auctor eu in elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Mauris in
- [Risk management is the route to success](https://thinkackermann.com/risk-management-is-the-route-to-success/) - Proin gravida nibh vel velit auctor aliquet. Aenean sollicitudin, lorem quis bibendum auctor, nisi elit consequat ipsum, nec sagittis sem nibh id elit. Duis sed odio sit amet nibh vulputate cursus a sit amet mauris. Morbi accumsan ipsum velit. Nam nec tellus a odio tincidunt auctor a ornare odio. Sed non mauris vitae erat consequat auctor eu in elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Mauris in
- [Close corporation plan for 2018. Case studies](https://thinkackermann.com/close-corporation-plan-for-2018-case-studies/) - Proin gravida nibh vel velit auctor aliquet. Aenean sollicitudin, lorem quis bibendum auctor, nisi elit consequat ipsum, nec sagittis sem nibh id elit. Duis sed odio sit amet nibh vulputate cursus a sit amet mauris. Morbi accumsan ipsum velit. Nam nec tellus a odio tincidunt auctor a ornare odio. Sed non mauris vitae erat consequat auctor eu in elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Mauris in

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- [About](https://thinkackermann.com/about/) - [et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” background_color=”#f05a28″ background_enable_pattern_style=”on” background_pattern_style=”smiles” bottom_divider_style=”wave” bottom_divider_color=”#00164f” bottom_divider_flip=”horizontal” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_font=”Montserrat|700||on|||||” header_text_color=”#FFFFFF” header_font_size=”58px” global_colors_info=”{}”]About[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ next_background_color=”#ffffff” _builder_version=”4.18.0″ _module_preset=”default” background_color=”#00164f” bottom_divider_style=”curve” bottom_divider_flip=”horizontal” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Years in Business” number=”40+” percent_sign=”off” _builder_version=”4.18.0″ _module_preset=”default” number_font=”Montserrat|700|||||||” number_text_color=”#FFFFFF” background_layout=”dark” global_colors_info=”{}”][/et_pb_number_counter][/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.18.0″
- [Podcast](https://thinkackermann.com/podcast-2/) - [et_pb_section fb_built=”1″ next_background_color=”#FFFFFF” admin_label=”Episode” _builder_version=”4.18.0″ background_color=”#f05a28″ custom_padding=”0px||0||false|false” top_divider_color=”#1a1844″ top_divider_height=”12vw” top_divider_flip=”vertical” top_divider_arrangement=”above_content” top_divider_height_tablet=”60px” top_divider_height_phone=”60px” top_divider_height_last_edited=”on|phone” bottom_divider_style=”waves2″ global_colors_info=”{}”][et_pb_row padding_top_bottom_link_1=”false” padding_top_bottom_link_2=”false” padding_left_right_link_1=”true” padding_left_right_link_2=”false” _builder_version=”4.18.0″ module_alignment=”center” custom_margin=”-50px||||false|false” custom_padding=”0px||0px||true” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”1%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.18.0″ background_enable_color=”off” custom_padding=”14vw|10vw|60px|10vw” custom_padding_tablet=”|10%||10%||true” custom_padding_phone=”|||” custom_padding_last_edited=”on|tablet” global_colors_info=”{}” padding_phone=”|||” padding_tablet=”|10%||10%||true” padding_last_edited=”on|tablet” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”||||||||” text_font_size=”15px” text_line_height=”2em” header_font=”||||||||” header_2_font=”Alata|900|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”60px” header_2_line_height=”1.2em” header_3_font=”|700|||||||” header_3_line_height=”1.6em” text_orientation=”center” background_layout=”dark”
- [Case Study: SmartBank](https://thinkackermann.com/case-study-smartbank/) - [et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.18.0″ background_color=”rgba(240,90,40,0.73)” background_image=”https://thinkackermann.com/wp-content/uploads/2022/08/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.18.0″ custom_padding=”|||” animation_style=”fade” animation_direction=”top” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.18.0″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Finance[/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”60px” header_line_height=”1.3em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Case StudySmartBank[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section 03″ _builder_version=”4.18.0″ custom_margin=”|||”
- [Contact](https://thinkackermann.com/contact/) - [et_pb_section fb_built=”1″ next_background_color=”#f05a28″ _builder_version=”4.18.0″ background_color=”#041757″ background_image=”https://thinkackermann.com/wp-content/uploads/2022/08/circle-background-pattern.png” background_enable_pattern_style=”on” background_pattern_style=”smiles” custom_padding=”67px|0px|67.1875px|0px|false|false” bottom_divider_style=”curve” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ background_pattern_color=”rgba(255,255,255,0.16)”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”||||||||” text_text_color=”#00313f” header_font=”Montserrat|700||on|||||dotted” header_text_color=”#FFFFFF” header_font_size=”60px” header_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]COntact US[/et_pb_text][et_pb_divider show_divider=”off” disabled_on=”on|on|off” _builder_version=”4.16″ max_width=”120px” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”30%” global_colors_info=”{}”][/et_pb_divider][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Contact Form
- [Case Study: Salvation Army](https://thinkackermann.com/case-study-salvation-army/) - [et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.18.0″ background_color=”rgba(240,90,40,0.73)” background_image=”https://thinkackermann.com/wp-content/uploads/2022/08/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ custom_padding=”|||” animation_style=”fade” animation_direction=”top” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]Nonprofit[/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”60px” header_line_height=”1.3em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]Case StudySalvation Army[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section 03″ _builder_version=”4.18.0″ custom_margin=”|||” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ admin_label=”Feature
- [Case Study: Avertium](https://thinkackermann.com/case-study-avertium/) - [et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.18.0″ background_color=”rgba(240,90,40,0.73)” background_image=”https://thinkackermann.com/wp-content/uploads/2022/08/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ custom_padding=”|||” animation_style=”fade” animation_direction=”top” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]Technology[/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”60px” header_line_height=”1.3em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]Case StudyAvertium[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section 03″ _builder_version=”4.18.0″ custom_margin=”|||” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ admin_label=”Feature Area”
- [Crisis Communications](https://thinkackermann.com/crisis-communications/) - [et_pb_section fb_built=”1″ next_background_color=”#ffffff” admin_label=”Hero” _builder_version=”4.18.0″ use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,0,0,0.6) 0%|rgba(0,0,0,0.6) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(0,0,0,0.6)” background_color_gradient_end=”rgba(0,0,0,0.6)” background_image=”https://thinkackermann.com/wp-content/uploads/2022/08/pexels-dana-tentis-370799.jpg” custom_padding=”110px|0px|110px|0px|false|false” bottom_divider_style=”wave” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#ffffff” header_font_size=”60px” header_line_height=”1.3em” header_2_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]Crisis Communications[/et_pb_text][et_pb_text _builder_version=”4.18.0″ text_font=”||||||||” text_text_color=”#ffffff” text_font_size=”24px” text_line_height=”1.8em” header_2_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” background_size=”initial” background_position=”top_left”
- [Case Study: UT Medical](https://thinkackermann.com/case-study-ut-medical/) - [et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.18.0″ background_color=”rgba(240,90,40,0.73)” background_image=”https://thinkackermann.com/wp-content/uploads/2022/08/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ custom_padding=”|||” animation_style=”fade” animation_direction=”top” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]Healthcare[/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”60px” header_line_height=”1.3em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]Case StudyUniversity of Tennessee Medical Center[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section 03″ _builder_version=”4.18.0″ custom_margin=”|||” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″
- [Case Study: Treehouse Grove](https://thinkackermann.com/case-study-treehouse-grove/) - [et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.18.0″ background_color=”rgba(240,90,40,0.73)” background_image=”https://thinkackermann.com/wp-content/uploads/2022/08/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ custom_padding=”|||” animation_style=”fade” animation_direction=”top” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]Hospitality[/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”60px” header_line_height=”1.3em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]Case StudyTreehouse Grove at Norton Creek[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section 03″ _builder_version=”4.18.0″ custom_margin=”|||” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″
- [Case Study: ESIG](https://thinkackermann.com/case-study-esig/) - [et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.18.0″ background_color=”#f05a28″ background_image=”https://thinkackermann.com/wp-content/uploads/2022/08/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_row _builder_version=”4.18.0″ custom_padding=”|||” animation_style=”fade” animation_direction=”top” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]Industrial[/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”60px” header_line_height=”1.3em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]Case StudyEnergy Systems Integration Group[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section 03″ _builder_version=”4.18.0″ custom_margin=”|||” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_row
- [Case Study: Titanic](https://thinkackermann.com/case-study-titanic/) - [et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.18.0″ background_color=”rgba(240,90,40,0.73)” background_image=”https://thinkackermann.com/wp-content/uploads/2022/08/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_row _builder_version=”4.18.0″ custom_padding=”|||” animation_style=”fade” animation_direction=”top” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]Tourism[/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”60px” header_line_height=”1.3em” custom_margin=”|||” animation_style=”fade” hover_enabled=”0″ header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]Case Study Titanic Museum Attraction[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section 03″

## Projects

- [iPIX](https://thinkackermann.com/project/ipix/) - [et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.18.0″ background_color=”rgba(240,90,40,0.73)” background_image=”https://thinkackermann.com/wp-content/uploads/2022/08/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ custom_padding=”|||” animation_style=”fade” animation_direction=”top” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]Technology[/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”60px” header_line_height=”1.3em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]Case Studyipix[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section 03″ _builder_version=”4.18.0″ custom_margin=”|||” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ admin_label=”Feature Area”
- [Campbell County](https://thinkackermann.com/project/campbell-county/) - [et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.18.0″ background_color=”rgba(240,90,40,0.73)” background_image=”https://thinkackermann.com/wp-content/uploads/2022/08/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ custom_padding=”|||” animation_style=”fade” animation_direction=”top” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]Tourism[/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”60px” header_line_height=”1.3em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]Case Studycampbell county [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section 03″ _builder_version=”4.18.0″ custom_margin=”|||” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ admin_label=”Feature
- [TN Department of Tourist Development](https://thinkackermann.com/project/tn-department-of-tourist-development/) - [et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.18.0″ background_color=”rgba(240,90,40,0.73)” background_image=”https://thinkackermann.com/wp-content/uploads/2022/08/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ custom_padding=”|||” animation_style=”fade” animation_direction=”top” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]Tourism[/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”60px” header_line_height=”1.3em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]Case StudyTennessee department of tourist development[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section 03″ _builder_version=”4.18.0″ custom_margin=”|||” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″
- [Ruby Tuesday](https://thinkackermann.com/project/ruby-tuesday/) - [et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.18.0″ background_color=”rgba(240,90,40,0.73)” background_image=”https://thinkackermann.com/wp-content/uploads/2022/08/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ custom_padding=”|||” animation_style=”fade” animation_direction=”top” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]Hospitality[/et_pb_text][et_pb_text _builder_version=”4.18.0″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”60px” header_line_height=”1.3em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]Case StudyRuby tuesday[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”|||2px||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default”
- [EDP Biotech](https://thinkackermann.com/project/edp-biotech/) - [et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.18.0″ background_color=”rgba(240,90,40,0.73)” background_image=”https://thinkackermann.com/wp-content/uploads/2022/08/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ custom_padding=”|||” animation_style=”fade” animation_direction=”top” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]Manufacturing[/et_pb_text][et_pb_text _builder_version=”4.18.0″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”60px” header_line_height=”1.3em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]Case StudyEDP biotech[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” custom_margin=”||-57px|||” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.18.0″ _module_preset=”default” min_height=”286.2px” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column
- [Hoffman Group](https://thinkackermann.com/project/hoffman-group-2/) - [et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.18.0″ background_color=”#f05a28″ background_image=”https://thinkackermann.com/wp-content/uploads/2022/08/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ custom_padding=”|||” animation_style=”fade” animation_direction=”top” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]Manufacturing[/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”60px” header_line_height=”1.3em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]Case StudyHoffman Group[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section 03″ _builder_version=”4.18.0″ custom_margin=”|||” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″
- [Choice Spine](https://thinkackermann.com/project/choice-spine/) - [et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.18.0″ background_color=”rgba(240,90,40,0.73)” background_image=”https://thinkackermann.com/wp-content/uploads/2022/08/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ custom_padding=”|||” animation_style=”fade” animation_direction=”top” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]Manufacturing[/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”60px” header_line_height=”1.3em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]Case StudyChoiceSpine[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section 03″ _builder_version=”4.18.0″ custom_margin=”|||” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″
- [Clayton Homes](https://thinkackermann.com/project/clayton-homes/) - [et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.18.0″ background_color=”rgba(240,90,40,0.73)” background_image=”https://thinkackermann.com/wp-content/uploads/2022/08/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ custom_padding=”|||” animation_style=”fade” animation_direction=”top” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]Manufacturing[/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”60px” header_line_height=”1.3em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]Case StudyClayton homes[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section 03″ _builder_version=”4.18.0″ custom_margin=”|||” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ admin_label=”Feature
- [The Wellness Center at Dowell Springs](https://thinkackermann.com/project/the-wellness-center-at-dowell-springs/) - [et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.18.0″ background_color=”rgba(240,90,40,0.73)” background_image=”https://thinkackermann.com/wp-content/uploads/2022/08/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ custom_padding=”|||” animation_style=”fade” animation_direction=”top” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]Healthcare[/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”60px” header_line_height=”1.3em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]Case Study The Wellness center at dowell springs[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section 03″ _builder_version=”4.18.0″ custom_margin=”|||” custom_padding=”0px||0px|”
- [Power Systems](https://thinkackermann.com/project/power-systems/) - [et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.18.0″ background_color=”rgba(240,90,40,0.73)” background_image=”https://thinkackermann.com/wp-content/uploads/2022/08/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ custom_padding=”|||” animation_style=”fade” animation_direction=”top” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]Fitness [/et_pb_text][et_pb_text _builder_version=”4.18.0″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”60px” header_line_height=”1.3em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]Case StudyPower Systems [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”|||2px||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default”
- [ORNL Federal Credit Union](https://thinkackermann.com/project/ornl-federal-credit-union/) - [et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.18.0″ background_color=”rgba(240,90,40,0.73)” background_image=”https://thinkackermann.com/wp-content/uploads/2022/08/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ custom_padding=”|||” animation_style=”fade” animation_direction=”top” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]Banking [/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”60px” header_line_height=”1.3em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]Case StudyORNL federal Credit union [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section 03″ _builder_version=”4.18.0″ custom_margin=”|||” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on”
- [Legacy Parks](https://thinkackermann.com/project/legacy-parks/) - [et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.18.0″ background_color=”rgba(240,90,40,0.73)” background_image=”https://thinkackermann.com/wp-content/uploads/2022/08/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ custom_padding=”|||” animation_style=”fade” animation_direction=”top” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]Tourism [/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”60px” header_line_height=”1.3em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]Case StudyLegacy Parks Foundation [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section 03″ _builder_version=”4.18.0″ custom_margin=”|||” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″
- [Hoffmann Group](https://thinkackermann.com/project/hoffman-group/) - [et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.18.0″ background_color=”rgba(240,90,40,0.73)” background_image=”https://thinkackermann.com/wp-content/uploads/2022/08/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ custom_padding=”|||” animation_style=”fade” animation_direction=”top” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]Tools[/et_pb_text][et_pb_text _builder_version=”4.18.0″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”60px” header_line_height=”1.3em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]Case StudyHoffmann Group [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” custom_margin=”||-57px|||” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.18.0″ _module_preset=”default” min_height=”286.2px” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column
- [Balter Beerworks](https://thinkackermann.com/project/balter-beerworks/) - [et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.18.0″ background_color=”rgba(240,90,40,0.73)” background_image=”https://thinkackermann.com/wp-content/uploads/2022/08/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ custom_padding=”|||” animation_style=”fade” animation_direction=”top” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]Brewery [/et_pb_text][et_pb_text _builder_version=”4.18.0″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”60px” header_line_height=”1.3em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]Case StudyBalter beerworks[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” custom_margin=”||-57px|||” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.18.0″ _module_preset=”default” min_height=”286.2px” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column
- [UTMC](https://thinkackermann.com/project/utmc/) - [et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.18.0″ background_color=”rgba(240,90,40,0.73)” background_image=”https://thinkackermann.com/wp-content/uploads/2022/08/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.18.0″ custom_padding=”|||” animation_style=”fade” animation_direction=”top” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.18.0″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Healthcare[/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”60px” header_line_height=”1.3em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Case StudyUniversity of Tennessee Medical Center[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section 03″
- [ESIG](https://thinkackermann.com/project/esig/) - [et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.18.0″ background_color=”#f05a28″ background_image=”https://thinkackermann.com/wp-content/uploads/2022/08/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ custom_padding=”|||” animation_style=”fade” animation_direction=”top” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]Industrial[/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”60px” header_line_height=”1.3em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]Case StudyEnergy Systems Integration Group[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section 03″ _builder_version=”4.18.0″ custom_margin=”|||” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ _module_preset=”default”
- [SmartBank](https://thinkackermann.com/project/auto-draft/) - [et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.18.0″ background_color=”#f05a28″ background_image=”https://thinkackermann.com/wp-content/uploads/2022/08/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ custom_padding=”|||” animation_style=”fade” animation_direction=”top” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]Banking[/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”60px” header_line_height=”1.3em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]Case StudySmartBank[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section 03″ _builder_version=”4.18.0″ custom_margin=”|||” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ admin_label=”Feature Area”
- [Treehouse Grove](https://thinkackermann.com/project/treehouse-grove/) - [et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.18.0″ background_color=”rgba(240,90,40,0.73)” background_image=”https://thinkackermann.com/wp-content/uploads/2022/08/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ custom_padding=”|||” animation_style=”fade” animation_direction=”top” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]Hospitality[/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”60px” header_line_height=”1.3em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]Case StudyTreehouse Grove at Norton Creek[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section 03″ _builder_version=”4.18.0″ custom_margin=”|||” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″
- [Avertium](https://thinkackermann.com/project/avertium/) - [et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.18.0″ background_color=”rgba(240,90,40,0.73)” background_image=”https://thinkackermann.com/wp-content/uploads/2022/08/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ custom_padding=”|||” animation_style=”fade” animation_direction=”top” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]Technology[/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”60px” header_line_height=”1.3em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]Case StudyAvertium[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section 03″ _builder_version=”4.18.0″ custom_margin=”|||” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ admin_label=”Feature Area”
- [Titanic](https://thinkackermann.com/project/titanic/) - [et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.18.0″ background_color=”rgba(240,90,40,0.73)” background_image=”https://thinkackermann.com/wp-content/uploads/2022/08/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ custom_padding=”|||” animation_style=”fade” animation_direction=”top” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]Tourism[/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”60px” header_line_height=”1.3em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]Case Study Titanic Museum Attraction[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section 03″ _builder_version=”4.18.0″ custom_margin=”|||” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on”

## Categories

- [Uncategorized](https://thinkackermann.com/category/uncategorized/)
- [News](https://thinkackermann.com/category/news/)

## Tags

- [BUSINESS](https://thinkackermann.com/tag/business/)
- [MARKETING](https://thinkackermann.com/tag/marketing/)
- [STANDARDS](https://thinkackermann.com/tag/standards/)
- [Autism](https://thinkackermann.com/tag/autism/)
- [Brynjar Karl Birgisson](https://thinkackermann.com/tag/brynjar-karl-birgisson/)
- [LEGO](https://thinkackermann.com/tag/lego/)
- [LEGO Boy](https://thinkackermann.com/tag/lego-boy/)
- [Mary Kellogg-Joslyn](https://thinkackermann.com/tag/mary-kellogg-joslyn/)
- [pigeon forge](https://thinkackermann.com/tag/pigeon-forge/)
- [Smoky Mountain Getaway](https://thinkackermann.com/tag/smoky-mountain-getaway/)
- [Smoky Mountains Vacation](https://thinkackermann.com/tag/smoky-mountains-vacation/)
- [Titanic Museum Attraction](https://thinkackermann.com/tag/titanic-museum-attraction/)
- [Diana Warner](https://thinkackermann.com/tag/diana-warner/)
- [Podcast](https://thinkackermann.com/tag/podcast/)
- [Sweet Tea & Strategy](https://thinkackermann.com/tag/sweet-tea-strategy/)
- [black friday](https://thinkackermann.com/tag/black-friday/)
- [knoxville](https://thinkackermann.com/tag/knoxville/)
- [shopping](https://thinkackermann.com/tag/shopping/)

## Project Categories

- [Branding and Awareness](https://thinkackermann.com/project_category/branding-awareness/)
- [Tourism/Hospitality](https://thinkackermann.com/project_category/tourism/)
- [Banking](https://thinkackermann.com/project_category/banking/)
- [Healthcare](https://thinkackermann.com/project_category/healthcare/)
- [Cybersecurity/ Tech](https://thinkackermann.com/project_category/cybersecurity-tech/)
- [Utilities/ Sustainability](https://thinkackermann.com/project_category/utilities-sustainability/)
- [Manufacturing](https://thinkackermann.com/project_category/manufacturing/)

## Project Tags

- [Public Relations](https://thinkackermann.com/project_tag/public-relations/)