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Moving Picture Books help create and inspire young readers

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Moving Picture Books help create and inspire young readers

MPBlogoKnoxville, Tenn.  – These aren’t the children’s books you grew up with.  A new line of “books” engage young readers by combining classic children’s stories with viewing options that meet the demanding needs of today’s digital families.  Instead of pure entertainment and games, Moving Picture Books make reading fun for children.  The company’s new line of high-quality digital stories can be purchased as DVDs or downloaded directly to iPods, cell phones, computers and most mobile devices.  This feature is a hit with parents and grandparents who are always on the move.

Children spend an excessive amount of time in front of televisions, computers and video games.  A recent Nielsen Company study showed that children aged 2 -11 are watching more television than they have in years, with children 2-5 years of age spending more than 32 hours per week in front of a screen.  With Moving Picture Books, that time can be entertaining as well as a learning experience.

“Digital media offers a new technique for engaging children to read at an earlier stage of life,” said Dr. Robert Rider, Dean and Professor at the University of Tennessee’s College of Education.  “Using digital media and animated picture books helps to attract the attention of kids and helps them focus on fluency, literacy and vocabulary in a way that advances them to a much higher level of literacy.”

With educators and parents focused on the benefits of digital learning, the University of Tennessee has initiated a research study to examine the way children process information learned in the digital age.  As part of the study, children will be using Moving Picture Books as their learning is evaluated by education experts.  

Sesame StreetEach of the 44 stories offered by Moving Picture Books – including eight new Sesame Street titles – can be viewed with English or Spanish voiceover, and with or without the read-along English text displayed on the screen.  The pacing of the storytelling is, according to Dr. Rider, perfect for children to follow along with the text.  The available stories include classics that have been passed down from generation to generation, new favorites written specifically for Moving Picture Books, Bible stories and holiday classics. 

Meg Lonon, the Vice President and Development Director for Moving Picture Books and mother of two young children, said, “Parents can read along with their kids or download a story for them to enjoy while they navigate through their busy days. 

Accessing these stories is easy and moms can take them along on car trips, to waiting rooms, grocery stores, sports practices or anywhere else they need to go.  Moving Picture Books are perfect for those who are just learning to read, those who read well and those who are struggling.”

Moving Picture Books are designed to engage and inspire young readers.  The read-along text versions of the books have been hailed by education professionals and parents as a great early reading tool.  In addition, all of the books feature age-appropriate lessons that all parents can appreciate like caring, sharing, honesty and self-reliance.  Lonon says, “Because they can be viewed on iPods and cell phones, they are a hit with children and parents everywhere you go.”

Moving Picture Books are available at Wal-Mart stores throughout the country, online at www.MovingPictureBooks.com and at online retailers including iTunes.

Media Contact
Rick Laney
(865) 584-0550
rlaney@ackermannpr.com

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