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Moving Picture Books teams with Sesame Street to help create and inspire young readers

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Moving Picture Books teams with Sesame Street to help create and inspire young readers

Knoxville, Tenn. –  Moving Picture Books is featuring a new series of Sesame Street digital books as part of its dynamic animated book library available at www.movingpicturebooks.com.  Six Sesame Street titles are available for download to computers and mobile devices. Each story includes bonus educational material featuring long-time cast member Bob McGrath who plays “Bob” on the award-winning children’s show.

These animated books can be viewed with or without the read-along English text displayed on the screen. Each title is eight to 10 minutes in length and closes with interactive questions and activities for viewers that pertain to the story.  Titles including “Elmo Loves You,” “Rise And Shine,” “The ABCs of Cookies,” “Grover’s 10 Terrific Ways To Help Our Wonderful World,” “What Makes You Giggle?” and “Elmo Visits The Dentist” are available for $1.99 each.

Bob McGrath

“Moving Picture Books brings a new dimension to some of Sesame Street’s best-selling traditional books as they spring to life on the screen,” said Sesame Workshop’s Jennifer A. Perry, Assistant Vice President & Editorial Director, Worldwide Publishing.  “We are always looking for new and relevant ways to extend the learning and fun of Sesame Street, and these Moving Picture Books provide a new media platform for parents and children to enjoy reading together.”

“Digital media offers a new technique for engaging children to read at an earlier stage of life,” said Dr. Robert Rider, Dean and Professor at the University of Tennessee’s College of Education.  “Using digital media and animated picture books helps to attract the attention of kids and helps them focus on fluency, literacy and vocabulary in a way that advances them to a much higher level of literacy.”

Meg Lonon, the Vice President and Development Director for Moving Picture Books and mother of two young children, said, “Parents can read along with their kids or download a story for them to enjoy while they navigate through their busy days.  Accessing these stories is easy and moms can take them along on car trips, to waiting rooms, grocery stores, sports practices or anywhere else they need to go.  Sesame Street stories from Moving Picture Books are perfect for those who are just learning to read, those who read well and for those who are struggling.”

Moving Picture Books Sesame Street titles will also be available for download through iTunes starting April 5.

Moving Picture Books are designed to engage and inspire young readers.  The read-along text versions of the books have been hailed by education professionals and parents as a great early reading tool.  In addition, all of the books feature age-appropriate lessons that all parents can appreciate like caring, sharing, honesty and self-reliance.  Lonon says, “Because they can be viewed on iPods and cell phones, they are a hit with children and parents everywhere you go.”

Bringing children’s books to life is Moving Picture Book’s business. By combining high quality animation, rich narration, sound effects and music, Moving Picture Books provide a fun and educational digital reading experience for children.  Moving Picture Books are also intended to support busy parents in the digital age. The company’s digital downloads allow children to easily engage in learning wherever they are – on the school bus, at the doctor’s office, the airport or waiting in line at a store.

Sesame Workshop is the nonprofit educational organization that revolutionized children’s television programming with the landmark Sesame Street. The Workshop produces local Sesame Street programs, seen in over 140 countries, and other acclaimed shows to help bridge the literacy gap including The Electric Company and Pinky Dinky Doo.  Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning.  Learn more at www.sesameworkshop.org.

For more information or to download titles, visit www.MovingPictureBooks.com.

Media Contact
Rick Laney
(865) 584-0550
rlaney@ackermannpr.com

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