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ORNL Federal Credit Union launches Small Business Counts cash mob campaign – Rare grassroots program focuses on building community

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ORNL Federal Credit Union launches Small Business Counts cash mob campaign – Rare grassroots program focuses on building community

Oak Ridge, Tenn. – As a fitting tribute to the conclusion of National Small Business Week, ORNL Federal Credit Union (FCU), Eastern Tennessee’s largest credit union membership with more than 157,000 members, has announced that its launching a cash mob campaign called Small Business Counts across Eastern Tennessee starting in July 2013.

Inspired by the recent flash mob trend, a cash mob is a group of people who assemble at a local business to make purchases as a gesture of support for that business as well as the overall community. The credit union’s grassroots program, Small Business Counts, is designed to help local merchants in the 16 East Tennessee communities that it serves through the use of promotion, social networking and even direct financial support.

“At ORNL Federal Credit Union, we believe that small business counts. The concept of a cash mob is one that fits perfectly with our core value of community improvement,” said Chris Johnson, CEO. “There are few better ways to build a community than through the support and advocacy of small business, and I hope this program will encourage people to share in our commitment to the well-being of these merchants and communities.”

The Small Business Counts cash mob campaign will include the promotion and support of two East Tennessee businesses each month beginning in July. The locations and meeting dates will be announced one week in advance of each event and have not yet been determined. The following guidelines will be used when selecting the local businesses to support as part of the program:

  1. Business should be locally owned and independently operated.
  2. Business should have products that cost less than $20.
  3. Business owner(s) should give back to the community in some way.

In 2012, ORNL FCU was recognized by the Small Business Administration as the Tennessee Credit Union of the Year for its work with small businesses. The credit union currently employs more than 500 East Tennesseans and supports a variety of community events and charitable organizations through sponsorships and other contributions.

For more information about ORNL Federal Credit Union and its Small Business Counts campaign, visit www.ORNLFCU.com. Details of each cash mob will be made available one week in advance of each event.

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About ORNL Federal Credit Union

ORNL Federal Credit Union is a not-for-profit financial cooperative locally owned and operated by its members for the benefit of all who belong.  Established in 1948 with 10 founding members, ORNL Federal Credit Union’s assets have grown to over $1.43 billion and membership has grown to over 157,000.  Open to all businesses and anyone who lives, works, worships, or attends school in the 16 counties of Central East Tennessee, ORNL Federal Credit Union currently serves members in 32 branches located throughout Anderson, Blount, Campbell, Hamblen, Knox, Loudon, Monroe, Roane, Sevier and Union counties.

Media Contact:
Jeff Hooper
(865) 584-0550
jhooper@ackermannpr.com

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