Sevierville, TN – Santa Claus is running to town, so don’t be a Grinch this holiday season! The race will take place at the Wilderness at the Smokies hotel and waterpark resort on Sunday, Dec. 11, 2011 at 9 a.m. ET. More than 1,200 participants are expected to attend the Santa Hustle in the Smokies this year.
The Santa Hustle series has had great success in Chicago, with last year totaling more than 3,500 finishers. The Santa Hustle race in Chicago has been featured on the Rachel Ray Show and will be shown on the Travel Channel this winter. This year the race has expanded and will take place in Sevierville, Chicago, and Indianapolis.
“Wilderness at the Smokies is honored to be part of this fantastic addition to the Sevierville holiday offerings,” said Steve Cruz, General Manager of Wilderness at the Smokies. “Since the day we opened, Wilderness has tried to give people new, exciting ways to enjoy the Smoky Mountain area – and this is just one more example of how we are doing that.”
Participants in the holiday-themed race will receive a free Santa hat, beard and a customized shirt to wear while running. The top three runners from each age category will be awarded along with the participant and group with the best Santa costumes. All half-marathon participants will receive a Santa Hustle Finishers medal. After the race, everyone can enjoy an after party at the Wilderness with holiday music, food and drinks.
“We are so excited to bring this race to Tennessee and can’t wait to see 1,200 Santa’s running down Route 66,” event director Heather Frayn said. “You will also see over 100 volunteers dressed as elves along the course, giant inflatable Santa’s candy stations and more.”
The Santa Hustle Smokies is presented by Reebok and is hosted by Adrenaline Sports Management of Illinois. With stores in both Sevierville and Pigeon Forge, Reebok is happy to share their holiday cheer with the community and take part in this event. The Santa Hustle Smokies also benefits two charity organizations; The Sexual Assault Center of East Tennessee and Harvestfield Ministries.
Pre-Race Packet Pick-Up is only available at the Wilderness at the Smokies on Saturday, Dec. 10, 2011 from 10 a.m. to 7 p.m. Packet pick-up will take place within the Adrenaline Sports Management expo, which is open to all participants and the general public.
Wilderness at the Smokies, located minutes from Interstate 40 and situated in the foothills of the Great Smoky Mountains, is one of the area’s only year-round vacation destinations. With a 36-hole championship golf course, two outdoor waterparks, a seven-acre indoor waterpark with a wave pool and the Southeast’s only Surf Rider, hot tubs, and countless waterslides and attractions, Wilderness at the Smokies has something for all age groups. It is adjacent to a 200,000 square-foot conference, convention and event center known for hosting the areas largest conferences, athletic events and trade shows.