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How to Think About and Measure Results

How to Think About and Measure Results

Yes, awards and accolades are fun, as are thank-you’s and complimentary comments, but what those of us in business really want (and need) are RESULTS of our efforts. Sometimes the achievement of those results is obvious. Other times – not so much. True measurable...

PR Trends Going Into the New Year

PR Trends Going Into the New Year

Most businesses find themselves in the midst of ever-escalating change, and knowing how to recognize, react to and successfully address and embrace change is becoming increasingly critical. The business of public relations is undergoing a “sea change.” Overpriced...

Amp Up Communications to Eliminate  A Fear-based Culture

Amp Up Communications to Eliminate A Fear-based Culture

Granted, there is a lot to be fearful about these days. But your workplace shouldn’t be one of them. While work can be challenging and over-stimulating at times, your work team should feel confident that their leaders and decision-makers have their backs and are...

The Role of Corporate Culture in Communications

We talk a lot about the importance of a healthy “corporate culture” these days, but what does that mean exactly? And how does it fit into the creation and execution of a company’s communications strategy?First, let’s define corporate culture. In my mind, it is the...

How to Succeed at Content Marketing

How to Succeed at Content Marketing

Many of our clients want to jump on the content marketing bandwagon.  After all, content is what it’s all about these days, right?  Content is king!  The answer could be yes, but only if you do it correctly. It’s not enough to just flood your social media and other...

What is “Full-Funnel” Marketing?

As more and more “tools of the trade” become available to us, marketing becomes both more interesting and flexible, yet also more segmented and potentially confusing. Marketing’s “split personality” has traditional brand building, driven by broad-reach vehicles such...

Leading the Pack

Leading the Pack

Few and far between are the companies who truly “own” their markets.  The rate of both invention and specialized segmentation makes this almost impossible these days. Therefore, it is more important than ever for corporate leaders to carve out a clearly defined...

Staying Grounded In Today’s World

Frequently, our meetings with clients these days feel like therapy sessions. In addition to talking about marketing strategies and PR outreach, we find ourselves discussing not just the changes we’ve all had to make in order to adapt to a pandemic world, but also how...

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