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How to Best Follow Up With Former Customers and Prospects
A challenge for many businesses is how to best pursue your most desirable prospects and/or former customers without being a pest! First, let’s define a “good prospect.” For many companies, this would be a past customer or client. You don’t have to go from “cold to...
Media Training- Who Needs It?
Most business leaders need to understand – at least at a basic level – how to talk to the news media in both positive and negative situations. Refusing to comment when media attention comes your way is simply not an option. You need to be able to successfully navigate...
Ackermann Marketing & PR Named One of Newsweek’s Best PR Firms in America and Only Firm in Tennessee Recognized for Crisis, Issues & Change Communications
Ackermann Marketing & PR has been named to the “America’s Best PR Firms 2024” list by Newsweek magazine. The Knoxville-based agency has been serving businesses and organizations from around the world for the past 42 years, providing innovative, strategic marketing...
Integrity Is the Name of the Game
What do customers want more than anything else from the people and the companies they choose to do business with? I believe they want to be associated with and to buy things from people of high integrity. So, what does that really mean? Integrity means more than...
How Will AI Affect the World of Marketing and Communications?
Artificial Intelligence (AI) is shaking up every industry, and marketing communications is certainly no exception. Because communications reaches into every enterprise and impacts how we all do business at multiple levels, AI is increasingly at the center of...
When Is Competition Good?
In our business, we spend a lot of time helping companies determine what their competitive differentiators are. What are their competitive advantages? How do they position themselves as being different and better than other businesses in their space? And how do...
Culture is at the Core of Innovation
Doing a deep dive into what makes companies tick . . . and grow and thrive . . . is an interesting exercise in human nature. One of the things we are most likely to encounter when we begin working with a company is a strong desire on their part to be more innovative...
Balancing Preparedness & Opportunism
In our business of marketing and communications especially, we never know when a crisis or an opportunistic moment with a brief shelf life may walk in our door. Advance preparation allows us to more easily compensate for the unexpected. So, if we’ve already checked...
It All Begins With Messaging
Effective marketing needs to begin with compelling message creation. A company can employ just the right mix of outreach strategies and tactics, but if the underlying messages being put forth by those marketing methods are not attention-getting, compelling, and most...
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