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How Will AI Affect the World of Marketing and Communications?
Artificial Intelligence (AI) is shaking up every industry, and marketing communications is certainly no exception. Because communications reaches into every enterprise and impacts how we all do business at multiple levels, AI is increasingly at the center of...
When Is Competition Good?
In our business, we spend a lot of time helping companies determine what their competitive differentiators are. What are their competitive advantages? How do they position themselves as being different and better than other businesses in their space? And how do...
Culture is at the Core of Innovation
Doing a deep dive into what makes companies tick . . . and grow and thrive . . . is an interesting exercise in human nature. One of the things we are most likely to encounter when we begin working with a company is a strong desire on their part to be more innovative...
Balancing Preparedness & Opportunism
In our business of marketing and communications especially, we never know when a crisis or an opportunistic moment with a brief shelf life may walk in our door. Advance preparation allows us to more easily compensate for the unexpected. So, if we’ve already checked...
It All Begins With Messaging
Effective marketing needs to begin with compelling message creation. A company can employ just the right mix of outreach strategies and tactics, but if the underlying messages being put forth by those marketing methods are not attention-getting, compelling, and most...
Trust – The Ultimate Marketing Strategy
As public relations professionals, we frequently find ourselves in the position of assisting our clients in understanding the importance of reputational management and of actualizing and articulating these core values in ways that can positively impact their...
Improving Your Content Marketing
On-target content is indeed a critical factor in terms of a brand’s ability to capture attention from targeted audiences (and pull it away from competitors). Today’s buyers of products and services want to be informed not only about your organization’s product and...
The Evolution of PR
Having owned a PR firm for decades (YIKES!), it’s been interesting to view the evolution of our profession over time. Public relations was once pretty much a “one-trick pony.” Clients came to us to get free editorial coverage, primarily in print (newspapers and...
Is Traditional Media Dead?
The answer to this question is “no.” Several credible research organizations have published studies during the first few months of 2023 showing that even within our heavily digital landscape, traditional media still matters, and in fact, can still deliver meaningful...
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