News

September 20, 2022

Crisis Communications – Who Needs It?

The answer to the question of who needs a crisis communications plan is: every organization. In today’s world, no one can hide. Transparency is here to stay. Therefore, when the worst happens, every business can count on being immediately under a microscope. We shouldn’t pretend […]
August 16, 2022

The Role of Corporate Culture in Communications

We talk a lot about the importance of a healthy “corporate culture” these days, but what does that mean exactly? And how does it fit into the creation and execution of a company’s communications strategy? First, let’s define corporate culture. In my mind, it is […]
August 5, 2022

How to Succeed at Content Marketing

Many of our clients want to jump on the content marketing bandwagon.  After all, content is what it’s all about these days, right?  Content is king!  The answer could be yes, but only if you do it correctly. It’s not enough to just flood your […]
August 5, 2022

Ackermann Marketing & PR welcomes Bethany Yandell as account executive

July 18, 2022 – Knoxville, Tenn. – Ackermann Marketing & PR is pleased to announce the addition of Bethany Yandell to its team as account executive.   In this role, Yandell will work collaboratively with brands to understand their opportunities and challenges, providing innovative strategies […]
June 21, 2022

What is “Full-Funnel” Marketing?

As more and more “tools of the trade” become available to us, marketing becomes both more interesting and flexible, yet also more segmented and potentially confusing. Marketing’s “split personality” has traditional brand building, driven by broad-reach vehicles such as TV ads, on one side, and […]
May 23, 2022

Leading the Pack

Few and far between are the companies who truly “own” their markets.  The rate of both invention and specialized segmentation makes this almost impossible these days. Therefore, it is more important than ever for corporate leaders to carve out a clearly defined territory, be it […]
April 19, 2022

Staying Grounded In Today’s World

Frequently, our meetings with clients these days feel like therapy sessions. In addition to talking about marketing strategies and PR outreach, we find ourselves discussing not just the changes we’ve all had to make in order to adapt to a pandemic world, but also how […]
March 16, 2022

Why and How Do Companies Grow?

Growth is usually the desired outcome of a successful marketing effort. We market our products and services to prospects hoping to convert them to customers who will then contribute to our company’s revenue (and growth) goals. But many companies don’t truly understand how to create […]
February 15, 2022

When Should CEO’s Deliver the Message?

Communication is a key ingredient of every aspect of business and organizational success. Good works, new ideas, and innovative solutions to critical problems all have to not only be effectively implemented, but they also have to be clearly and positively communicated in ways that are […]
January 24, 2022

What Does It Take For an Organization to Become a Thought Leader?

Unfortunately, the term “thought leader” may be on the verge of becoming over-used and even misunderstood.  A lot of our firm’s work is in this space, and it is interesting to see how companies of all sizes and shapes are latching onto this description without […]
January 4, 2022

The Critical Intersection of Marketing & Sales

Ideally, there is a well-defined, symbiotic and logically-interfaced relationship between a company’s marketing and sales departments. However, in real life, this doesn’t always play out that way. The gray area between marketing and sales is getting increasingly “grayer,” with this widening gap creating angst and […]
December 13, 2021

We Are Seeking A Senior Account Executive!

We’re adding to the Ackermann team! If you or someone you know is an experienced marketer ready to take on new challenges, we’d love to hear from you. What You’ll Do: · Requires a senior-level marketing communications expert with relevant marketing and public relations experience […]
November 29, 2021

Ackermann is Looking for Spring 2022 Interns!

Ackermann Marketing & PR, located in Knoxville, Tennessee, is a full-service, integrated marketing communications firm whose services go well beyond the traditional PR disciplines. In addition to being experts in national media relations, the company’s higher-end consulting services include market research, strategic business planning, crisis […]
November 24, 2021

Blog: Black Friday Small Business Roundup

With bellies full of turkey and stuffing, many make their way towards the malls and big-box stores to begin holiday shopping. Black Friday and Small Business Saturday incentivize shoppers with great deals across town. Downtown Knoxville offers a variety of small businesses with great gifts […]
November 15, 2021

Referrals: The Obvious Marketing Tool We Sometimes Forget!

Most businesses are so busy trying to get new clients or customers on their own that they tend to forget about the importance of utilizing their referral networks.  Research shows that referrals are one of the top three ways of acquiring leads and new business. […]
November 8, 2021

Avertium Joins the Microsoft Intelligent Security Association

New Services Include Managed Threat Detection and Endpoint Services      Phoenix, Ariz., November 1, 2021 – Avertium, a cybersecurity services partner, has joined the Microsoft Intelligent Security Association (MISA). Avertium will introduce its managed threat detection services integrated with  Microsoft Sentinel and Microsoft Defender […]
November 2, 2021

The Salvation Army and Knoxville Ice Bears Team Up for the Kickoff of the 2021 Red Kettle Campaign

KNOXVILLE, Tenn. – October 27, 2021 – The Salvation Army of Knoxville announced today that it will officially kick off its Red Kettle campaign at the Knoxville Ice Bears hockey game on Friday, Nov. 5, 2021. The Ice Bears will take on the Fayetteville Marksmen […]
October 27, 2021

Raising Awareness and Funds for Local Domestic Violence Center with the Cup of Hope Luncheon

8th Annual Benefit for Survivors of Domestic Violence   KNOXVILLE, Tenn. – Oct. 26, 2021 – The Salvation Army of Knoxville hosted its 8th annual Cup of Hope luncheon event today to raise awareness for the Joy D. Baker Center, a shelter that serves women […]
October 19, 2021

Raising Awareness for Local Domestic Violence Center with the Cup of Hope Luncheon

KNOXVILLE, Tenn. – October 18, 2021 – The Salvation Army of Knoxville is hosting its 8th annual Cup of Hope luncheon to raise awareness for The Joy D. Baker Center, a shelter that serves women and children who have experienced domestic violence. The luncheon will […]
October 18, 2021

A Key Word for Today’s Marketers – Agile

If I had to choose one word that separates the business winners from the business losers in today’s crazy environment, it would be the word “agile.” The marketers who are able to move quickly from crisis mode to productive mode are the clear winners. And […]
October 11, 2021

The Salvation Army is Preparing to Help Hungry Families and Neighbors this Thanksgiving

KNOXVILLE, Tenn. – Oct. 7, 2021 – The Salvation Army anticipates a 61% increase in requests for help in the community this Thanksgiving season due to the pandemic. They are challenged to meet the needs of 1,083 or more family members and neighbors in Knoxville […]
October 4, 2021

Complete Disinfectant Solutions installs new technology at Knox Area Rescue Ministries to protect Knoxville’s most vulnerable population against COVID-19

KNOXVILLE, TENN. – September 30, 2021 – Complete Disinfectant Solutions (CDS), a verified distributor of CASPR Group products for Tennessee, recently installed CASPR Group’s technology in ventilation systems at Knox Area Rescue Ministries (KARM) as a supplementary disinfecting solution for the property. CASPR Group’s disinfection […]
September 29, 2021

AVERTIUM AND BLACK KITE ANNOUNCE STRATEGIC PARTNERSHIP IN NEW APPROACH TO ATTACK SURFACE MONITORING

KNOXVILLE, Tenn., September 29, 2021 – Managed security and consulting company, Avertium, today announced a joint partnership through Black Kite’s Aviator Partner Program to provide a comprehensive approach to business-first, intelligence-driven attack surface monitoring and supply chain cyber security risk. Recent third-party data breaches among […]
September 22, 2021

Domestic Violence Awareness Month: The Salvation Army of Knoxville helps save and support survivors of Domestic Violence

KNOXVILLE, TENN. – September 20, 2021 – The Salvation Army is consistently providing year-round hope and resources for those affected by domestic abuse for the Knoxville community and would like to shine a light on the issue during Domestic Violence Awareness Month for the month […]
September 20, 2021

The Challenges of Virtual Selling

We may as well face it head-on:  the virtual world is here to stay.  Even as in-person activities and options have opened up, the virtual communications tools that we had to quickly adopt at the beginning of the pandemic are now readily available to us […]
September 10, 2021

Knoxville-based company, Burkhart & Company, team joins top professional services firm, DHG

 FOR IMMEDIATE RELEASE   Knoxville-based company, Burkhart & Company, team joins top professional services firm, DHG   KNOXVILLE, TENN. – September 2, 2021 –  Dixon Hughes Goodman LLP (DHG),  a U.S. top 20 professional services firm, is pleased to announce the professionals of Burkhart & […]
September 1, 2021

Joint Statement from Blount Memorial Hospital, Covenant Health, East Tennessee Children’s Hospital, Sweetwater Hospital Association, Tennova Healthcare and The University of Tennessee Medical Center

 FOR IMMEDIATE RELEASE   Joint Statement from Blount Memorial Hospital, Covenant Health, East Tennessee Children’s Hospital, Sweetwater Hospital Association, Tennova Healthcare and The University of Tennessee Medical Center   Knoxville, Tenn. (Sept. 1, 2021) – The past 18 months have been difficult for everyone in […]
August 27, 2021

AVERTIUM ANNOUNCES NEW CHIEF TECHNOLOGY OFFICER, SCOTT HRASTAR

KNOXVILLE, TENN. – August 18, 2021 – Avertium, the cybersecurity services provider that companies turn to when they want more than standard security services, today announced Scott Hrastar has joined the Avertium team as Chief Technology Officer.    Hrastar will be leading the advancement of the […]
August 16, 2021

The Power of Employee Appreciation

We all learned so many important lessons as a result of the Covid-19 pandemic. In addition to mastering the skill of managing a remote workforce, one of the biggest lessons that business owners learned revolved around the power of employee recognition. In the midst of […]
August 2, 2021

Johnson & Galyon Announces Senior Level Promotions and Welcomes New Hires

KNOXVILLE, Tenn. – July 28, 2021 – For 107 years Johnson & Galyon has put an emphasis on experience. That commitment to maintaining a staff with deep industry knowledge continued in the first half of 2021 with a number of promotions in its senior staff […]