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Taking the High Road in Business

Taking the High Road in Business

Being in business is not easy.  It requires unimaginable stamina; a true vision for what you are trying to accomplish; recognizing, hiring and keeping dedicated talent; and offering something to the marketplace that is truly wanted and needed. As if that isn’t enough,...

Social Media Business Strategy

Social Media Business Strategy

It’s important for social media implementation to be directly intertwined with the actual business strategy of an organization.  In order to fulfill its (amazing) potential as an awareness-builder and a marketing “partner,” this direct link is crucial.  Social media...

Social Media Training

Social Media Training

In the growing and ever-changing world of social media, everyone can be a reporter, and everyone is potentially an interviewee. Media training and spokesperson training has always been part of a strong public relations and outreach program, but the growth and...

How to Think About and Measure Results

How to Think About and Measure Results

Yes, awards and accolades are fun, as are thank-you’s and complimentary comments, but what those of us in business really want (and need) are RESULTS of our efforts. Sometimes the achievement of those results is obvious. Other times – not so much. True measurable...

PR Trends Going Into the New Year

PR Trends Going Into the New Year

Most businesses find themselves in the midst of ever-escalating change, and knowing how to recognize, react to and successfully address and embrace change is becoming increasingly critical. The business of public relations is undergoing a “sea change.” Overpriced...

Amp Up Communications to Eliminate  A Fear-based Culture

Amp Up Communications to Eliminate A Fear-based Culture

Granted, there is a lot to be fearful about these days. But your workplace shouldn’t be one of them. While work can be challenging and over-stimulating at times, your work team should feel confident that their leaders and decision-makers have their backs and are...

The Role of Corporate Culture in Communications

We talk a lot about the importance of a healthy “corporate culture” these days, but what does that mean exactly? And how does it fit into the creation and execution of a company’s communications strategy?First, let’s define corporate culture. In my mind, it is the...

How to Succeed at Content Marketing

How to Succeed at Content Marketing

Many of our clients want to jump on the content marketing bandwagon.  After all, content is what it’s all about these days, right?  Content is king!  The answer could be yes, but only if you do it correctly. It’s not enough to just flood your social media and other...

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