News
Is Traditional Media Dead?
The answer to this question is “no.” Several credible research organizations have published studies during the first few months of 2023 showing that even within our heavily digital landscape, traditional media still matters, and in fact, can still deliver meaningful...
Recognize That Customers Have Choices
More than ever before, your customers and clients have an increasing array of choices that potentially compete with your products and services. Rare is the company these days that is truly the sole provider of a product. Therefore, it is critical to set your company...
The Ever-Changing World of Customer Expectations
Technology, among other things, has made access to your customers easier, but it has also made your customers more empowered. They have more and better ways to research all of their pre-purchase options, take advantage of free trials, and yes, to share their...
Taking the High Road in Business
Being in business is not easy. It requires unimaginable stamina; a true vision for what you are trying to accomplish; recognizing, hiring and keeping dedicated talent; and offering something to the marketplace that is truly wanted and needed. As if that isn’t enough,...
Social Media Business Strategy
It’s important for social media implementation to be directly intertwined with the actual business strategy of an organization. In order to fulfill its (amazing) potential as an awareness-builder and a marketing “partner,” this direct link is crucial. Social media...
LIFE BEGINS WITH BABY STEPS: TITANIC MUSEUM ATTRACTIONS ANNOUNCE 2023 TRIBUTE TO THE RMS TITANIC CHILDREN
LIFE BEGINS WITH BABY STEPS: TITANIC MUSEUM ATTRACTIONS ANNOUNCE 2023 TRIBUTE TO THE RMS TITANIC CHILDREN 135 innocent children at sea, overflowing with Hope, Courage & Resilience March 6, 2023 – Pigeon Forge, Tenn. – Baby moccasins worn by a child aboard the RMS...
Social Media Training
In the growing and ever-changing world of social media, everyone can be a reporter, and everyone is potentially an interviewee. Media training and spokesperson training has always been part of a strong public relations and outreach program, but the growth and...
How to Think About and Measure Results
Yes, awards and accolades are fun, as are thank-you’s and complimentary comments, but what those of us in business really want (and need) are RESULTS of our efforts. Sometimes the achievement of those results is obvious. Other times – not so much. True measurable...
PR Trends Going Into the New Year
Most businesses find themselves in the midst of ever-escalating change, and knowing how to recognize, react to and successfully address and embrace change is becoming increasingly critical. The business of public relations is undergoing a “sea change.” Overpriced...
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