Titanic Museum Attraction
Ackermann was tasked with creating a message consistent with the museum’s philosophy of “honoring and respecting those who were on board the Titanic by keeping their stories alive” while building buzz, excitement, and enthusiasm.
The goal of this challenge was to draw visitors not only to the grand opening, but to the museum continuously.
visitors per month
The Titanic Museum Attraction has averaged 100,000 visitors per month since its April 8, 2010 grand opening.