In a recent survey, more than half of business continuity planning professionals indicated that communications misteps are the main contributor to the failure of their crisis management program. This risk is quantifiable by the number of customers your business can lose if you are not prepared.
No all crises are the same. Some have federal reporting requirements, others require certain media to be engaged. Most importantly, you have to reassure your customers that your brand is worth remaining loyalty to.
Crisis response requires reaching people in different locations on different devices quickly; providing the right message (in terms of content, length and format); monitoring delivery and response; controlling the message as much as possible; and ensuring that the communications process is initiated and suspended at the right times.
No matter the crisis, business continuity demands that your company inform and mobilize response teams, provide guidance and instructions to employees, and communicate with appropriate authorities and the media, as well as the wide array of external stakeholders.
“60% of small companies are unable to sustain their business 6 months after a cyber attack” – U.S. National Cybersecurity Alliance. Is your business prepared? A cyber response plan includes preparation, training, and readiness.
When DOes a Crisis Plan come in Handy?
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