News
Marketing to potential employees
We’re hearing a lot these days about the difficulties that businesses are having in recruiting sharp new employees. With the unemployment rate being relatively low, the competition for top talent has increased dramatically as of late. Therefore, it is more critical...
SmartBank to open new branch in Sevier County
Sevierville, Tenn. – SmartBank announced today plans to open a fourth Sevier County branch. The new branch will be located at 710 Dolly Parton Parkway, Sevierville, Tenn. According to Billy Carroll, SmartBank President and CEO, the existing building will be renovated...
Reputation and Trust Are Everything
Reputation and trust are intrinsically intertwined in business. Companies cannot maintain their positive reputations if a strong bond of trust does not exist with their customers and constituents. It sometimes takes years to build that level of trust, but one...
Using data for the right reasons
In case you missed Cathy's contributed Knoxville News-Sentinel column from over Memorial Day weekend, you can read the full version below: There has been a lot said and written in the past few months about both the benefits and the “evils” of how much we can now know...
Hoffmann Group USA Named 2018 Hermes Creative Platinum Award-Winner
Knoxville, Tenn. – May 3, 2018 – Hoffmann Group USA announced today it has been named a 2018 Hermes Creative Platinum Award winner. The global tooling company earned its second platinum marketing award in a 6-month span for its work with marketing partner Ackermann...
Integrity is the name of the game
In case you missed it, here’s a look at Cathy’s most recent Knoxville News-Sentinel column from Sunday, April 22: What do customers want more than anything else from the people and the companies they choose to do business with? I believe they want to be associated...
Present it without big presentation
In case you missed it, here's a look at Cathy's most recent Knoxville News-Sentinel column from Sunday, April 1: Stop the Power Point presentations and voluminous slide decks. What better place to take a little nap than in still another tedious meeting where someone...
World’s largest RMS Titanic LEGO® replica to make its American debut at Titanic Museum Attraction
Extraordinary event demands unparalleled space to showcase huge Titanic ship built by a 10-year-old boy from Iceland with autism MEDIA ALERT: Meet Brynjar Karl Bigisson during media conference at 10 a.m. on Monday, April 16 at Titanic Museum Attraction – Pigeon...
What really makes a sales star?
We’re all really in sales in one way or another, right? Here’s Cathy's take on what makes some people good at it – from the Sunday, March 4 News-Sentinel. I had an interesting conversation recently with a sharp young woman who was exploring a career change. When I...
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