The Wellness center at dowell springs
Pitch platforms were built around these key messages and we turned to the media to tell the center’s story and differentiate it from its competitors, other gyms and work-out facilities. Ackermann PR also assisted with planning a grand opening for The Wellness Center at Dowell Springs. Guests who attended the grand opening would also receive their first month of membership free.
When the Wellness Center at Dowell Springs opened in September 2010, the news coverage intensified with a front-page story in the Knoxville News-Sentinel’s Business section. The grand opening – held over two days – was a success and membership registrations immediately followed. News coverage of this unique facility continues as The Wellness Center at Dowell Springs was successfully positioned as a one-of-a-kind health and wellness facility.