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The Salvation Army and Knoxville Ice Bears Team Up for the Kickoff of the 2021 Red Kettle Campaign

KNOXVILLE, Tenn. – October 27, 2021 – The Salvation Army of Knoxville announced today that it will officially kick off its Red Kettle campaign at the Knoxville Ice Bears hockey game on Friday, Nov. 5, 2021. The Ice Bears will take on the Fayetteville Marksmen at 7:35 p.m. in the Knoxville Civic Coliseum. In addition to the Ice Bears’ “Chilly Bear” mascot, Knox County Mayor Glenn Jacobs and The Salvation Army of Knoxville’s Area Commanders, Majors Cameron and Paula Henderson, will be the first to make a donation and ring The Salvation Army’s iconic red bells just prior to the Ice Bears’ ceremonial puck drop.


“This is the second time that we have partnered with the Ice Bears for our Red Kettle Campaign kick-off, and we love the partnership and comradery,” said April Keeton, Grant and Volunteer Coordinator for The Salvation Army of Knoxville. “We are excited to share our kick-off with the fantastic team of passionate Ice Bears fans and showcase all the great things The Salvation Army does in our community. Everyone can be part of our Red Kettle Campaign by volunteering to ring bells at any one of the various locations The Salvation Army will have throughout Knoxville or by dropping in a donation when you see one of our iconic red kettles and bell ringers during the holiday season.”


“We are proud to support The Salvation Army and involve our fans in this fun celebration kicking off the Red Kettle Campaign. Bells will be passed out to ticket holders so that they can ring in the campaign kick-off together and cheer on our Ice Bears with some extra noise,” said Mike Murray, President of the Knoxville Ice Bears.


The Salvation Army of Knoxville’s Disaster Relief Canteen Truck will be outside the Knoxville Civic Coliseum prior to the game serving some of its signature donuts along with other “Touch A Truck” vehicles for the Ice Bear’s themed Pride In America Night. There will be an additional “Chuck-a-Puck” fundraiser opportunity during the Nov. 26 game where donations go to The Salvation Army.


Doors open at 6:10 p.m. for season ticket holders and at 6:30 p.m. for general admission ticket holders. Tickets start at $8 and are available through Ticket Master. For more information, please visit http://www.knoxvilleicebears.com or https://www.salvationarmyknoxville.org/.



About The Salvation Army of Knoxville

The Salvation Army provides services that range from providing shelter for the homeless, food for the hungry, relief for disaster victims, outreach to the elderly and ill, and opportunities for children.  For more information on how you can volunteer your time, visit https://www.salvationarmyknoxville.org/.


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