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News

September 14, 2020

Crisis Communications Planning

Is it too late? The short answer is “no.” You don’t need an actual crisis as the impetus to create or update how you communicate during one (granted, the pandemic has been a big, surprising one!). Every organization at every stage of its development should […]
August 27, 2020

“Virtual visitation” videos bring hope to prisons as pandemic drags on

Ministers, musicians, celebrities lift spirits of inmates and staff in facilities across the country August 25, 2020 – Prisoners and corrections staff across 47 states are watching episodes of Visitation 2.0, a digital video series produced and distributed during the Coronavirus pandemic which seeks to […]
August 17, 2020

It’s All About the Customer Experience

All businesses these days are trying to figure out how to not only reach new customers, but also how to get them to stick around for a long time. Here are a few insights that may help you do that better: 1. Get to Know […]
August 10, 2020

Relax, Recharge, Reconnect: Treehouse Grove offers guests a treetop escape

KNOXVILLE, Tenn. – June 19, 2020 – Now more than ever, we could all use an escape. As the days get longer and summer rolls in, Treehouse Grove at Norton Creek is the perfect mountain getaway to reconnect and explore the outdoors. Treehouse Grove is a […]
August 10, 2020

Former Chief Justice Gary Wade joins London Amburn

KNOXVILLE, Tenn. – July 15, 2020 – Knoxville-based healthcare law firm London Amburn has announced that Gary Wade, former Chief Justice of the Tennessee Supreme Court and Dean of the Duncan School of Law at Lincoln Memorial University, has joined the firm as a shareholder. Judge […]
August 10, 2020

Local partnership acquires Central Filling Station

KNOXVILLE, Tenn. – July 15, 2020 – Knoxville’s first full-service food truck park has changed ownership but will continue to operate at its current location in the Happy Holler Historic District area of North Knoxville. Local real estate group SMJT, among other local partners, announced the […]
August 10, 2020

New digital series to encourage prisoners during pandemic

Common, Michael W. Smith, CeCe Winans Headline “Visitation 2.0” premiering May 18 KNOXVILLE, Tenn. – May 5, 2020 – 4th Purpose Foundation is excited to announce the launch of Visitation 2.0, a new digital series premiering May 18, and delivering a message of faith, hope and […]
July 24, 2020

Dr. Brian Wiseman Named Vice President of UT Medical Center’s Brain & Spine Institute

Wiseman Replaces Retired Medical Center Leader Dr. J Russell Langdon KNOXVILLE, Tenn. – July 24, 2020 – The University of Tennessee Medical Center (UTMC) has named Dr. Brian Wiseman Vice President of the Brain & Spine Institute, one of the medical center’s seven Centers of Excellence. […]
July 23, 2020

The University of Tennessee Medical Center Receives Blue Distinction® Center+ Recognition for Five Specialty Service Lines

KNOXVILLE, Tenn. – July 23, 2020 – The Blue Cross Blue Shield Association has designated The University of Tennessee Medical Center as a Blue Distinction® Center+ for five specialty service lines – Cardiac Care, Bariatrics, Knee and Hip Replacement, Spine Surgery and Maternity Care. The Blue […]
July 20, 2020

COVID Lesson: Spending Energy Where You Can Have the Most Impact

One of the most disruptive results of a pandemic like the one we are currently trying to navigate our way through is the lack of recent precedent relative to how we should behave in these uncharted times. Short-term, businesses are trying to keep their heads […]
June 15, 2020

SmartBank opens new Alcoa location

Mary Martin named Branch Sales Manager KNOXVILLE, Tenn. – June 15, 2020 – SmartBank has opened its newest branch in Alcoa, Tenn., located at 109 Associates Blvd in Springbrook Corporate Center. “Adding this location in Alcoa allows us to widen our footprint in Blount County and […]
June 15, 2020

Authentic Messaging Has Never Been More Important

As our world continues to be in a state of turmoil and unprecedented challenges, there has never been a more critical time for leaders of organizations – be they corporations, non-profits, government entities or neighborhood groups – to step forward with clear, concise and authentic […]
May 18, 2020

Is Hand-Shaking Gone Forever?

Many renowned healthcare experts from all over the world are predicting the end of the handshake, our most universal and certainly most American of all business greetings, even after the current pandemic is under control. Their thinking may be that this is an unnecessary and […]
April 28, 2020

Telehealth: Developing, Practicing & Communicating During COVID-19 & Beyond

April 22, 2020

SmartBank secures $240 million in loans for small businesses

KNOXVILLE, Tenn. – April 22, 2020 – SmartBank has been working diligently over the past two weeks on behalf of local small businesses in their fight to survive the economic impact of the COVID-19 pandemic. To date, the bank has processed approximately 1,700 loan applications and […]
April 20, 2020

How Small Businesses Can Survive Amid COVID-19

The coronavirus outbreak is challenging all aspects of our lives. From working at home to social distancing from our peers, everyone is trying to figure out how to adjust their way of life to the times we are living in. Small businesses have rapidly had […]
April 3, 2020

COVID-19 & Knoxville Business Webinar

We spoke to a panel of local business leaders to discuss how businesses are surviving the COVID-19 pandemic. The panel included Mike Turner, CEO,COO, and President of Turner Homes, George Ewart, Principal of George Ewart Architect, Mary Kellogg-Joslyn, President and COO of Titanic Museum Attractions, […]
April 3, 2020

How to Engage Patients in Teledentistry

Dentists have been advised to close their offices to all but emergency care during the global COVID-19 pandemic, but that doesn’t mean emergency visits are the only ones that can take place. Teledentistry is one of the best ways to maintain your patient care continuum […]
April 3, 2020

How to Engage Patients in Telehealth

As you are keenly aware, interruptions to the healthcare delivery system caused by the global COVID-19 pandemic have resulted in the growth and expansion of telehealth. Under a special COVID-19 waiver, Medicare will now reimburse for telehealth services regardless of where the beneficiary is located. […]
March 27, 2020

10 Admissions Strategies that Colleges and Universities Need to Adopt in the Face of the Coronavirus

College campuses are eerily quiet in the wake of the coronavirus pandemic—and the fear is that quiet could usher in an even quieter campus come fall. With the traditional sea of spring visits to colleges and universities across America canceled, the challenges of higher-ed recruiting […]
March 20, 2020

Memo concerning employer response to infection in workforce and layoffs

When anxieties are at an all-time high, communication is critical. The balance between taking care of your loved ones and yourself while maintaining your business and your employees is incredibly challenging. As COVID-19 continues to spread, the probability that one of your employees will be […]
March 18, 2020

Responding to COVID-19

During this ever-changing and challenging time, many business owners and organizations have been focused on external messaging. The need to explain changes or address concerns to customers and other key external audiences has been extremely important. However, internal messaging – the key information you should […]
March 17, 2020

What Considerations Should Drive a Rebranding Initiative?

Our firm seems to be more involved than ever in helping our clients rebrand themselves these days. There are numerous reasons to consider doing this (or not), but changing or refreshing your brand should only take place after you have weighed all the advantages, disadvantages […]
March 2, 2020

SmartFinancial, Inc. completes acquisition of Progressive Financial Group, Inc.

KNOXVILLE, Tenn. – March 2, 2020 – SmartFinancial, Inc., Knoxville, Tennessee (“SmartFinancial”) (Nasdaq: SMBK), parent company of SmartBank, today announced the completion of its previously-announced acquisition of Progressive Financial Group, Inc. (“Progressive”), and Progressive’s wholly owned bank subsidiary, Progressive Savings Bank. Effective March 1, 2020, Progressive […]
February 20, 2020

Local Olympian opens Knoxville’s only year-round, indoor swim school

KNOXVILLE, Tenn. – Feb. 20, 2020 – SafeSplash Swim School will celebrate its grand opening this Saturday, Feb. 22, at 2 p.m. The Knoxville swim school is owned by Olympian and Knoxville native, Davis Tarwater. Tarwater won a gold medal for the 4×200-meter freestyle relay at the 2012 Summer […]
February 17, 2020

The Super Bowl Proves Integrated Marketing is a Great Call

Advertisers prepare all year for their 30-60 second spot during the big game – and rightly so with a price point starting at $5 million. In the days of old, people gathered around the water-cooler on Monday morning excited to talk about their favorite Super […]
February 11, 2020

Titanic “LEGO® Boy” returns to East Tennessee for premiere of documentary “How Titanic Became My Lifeboat”

Web: www.titanicpigeonforge.com Media resources (including photos):  www.titanicpigeonforge.com/media “How Titanic Became My Lifeboat” documentary trailer: https://vimeo.com/389069471   FOR IMMEDIATE RELEASE – Feb. 11, 2020   A life changing experience – Titanic “LEGO® Boy” returns to East Tennessee for premiere of documentary “How Titanic Became My Lifeboat” […]
January 20, 2020

Non-profit Organizations Must Think and Act Strategically

In working with many non-profit organizations over the years, our key learnings include the importance of thinking and acting strategically, having a true marketing/outreach plan that you commit to, and designing a measurable quarterly “playbook” to keep that plan moving along on track. A good […]
December 17, 2019

What is Trending in Marketing?

U.S. businesses share some commonalities relative to how they are focusing their efforts and spending their marketing dollars these days. Here are some trends we are seeing: For the past several years, a majority of companies have been focused primarily on marketing to their existing […]
November 18, 2019

The Holy Grail – Customer Acquisition and Loyalty

What does every business want more than anything else?  To attract and keep good customers forever! But that is easier said than done, right?  Understanding how to communicate with your customers throughout all stages of the customer lifecycle is more critical than ever, particularly as […]