News

November 30, 2017

What drives a rebrand?

If you’re contemplating the pros and cons of rebranding your organization, it’s important to understand why and how on the front end. Below is Cathy’s column from the November 26 Knoxville News-Sentinel that includes a number of tips to consider if a rebrand may be in your […]
November 14, 2017

Entrepreneur broadens national fast casual brand Go Burrito with announcement of multi-location expansion in Florida

Salisbury, North Carolina – September 20, 2017 – Today the fast casual, beach-themed burrito restaurant Go Burrito announced the expansion of the franchise into a new market: Florida. The Salisbury, North Carolina-based brand will open four franchised stores throughout the coastal state during the next […]
November 10, 2017

Hoffmann Group USA named 2017 MarCom Platinum Award-Winner

Hoffmann Group USA named 2017 MarCom Platinum Award-Winner Global tooling company partners with Ackermann Marketing & PR to earn marketing award Knoxville, Tenn. – Hoffmann Group USA is pleased to announce that it was named a 2017 MarCom Platinum Award Winner for its work with […]
October 25, 2017

From social obligation to impact

Do your customers and employees care about your company’s commitment to social causes and charitable organizations?  You bet they do! Below is Cathy’s column from the October 22 Knoxville News-Sentinel that spells out some trends, patterns and a few suggestions.   Corporate social responsibility is defined […]
October 23, 2017

Our New Brand

Today we launch our new brand as Ackermann Marketing & PR. We’re a more diverse and strategically-focused agency now, and as we have evolved, it was time to change our name and look to better represent more of what we do. We’ve broadened our service offerings […]
September 6, 2017

The Importance of a Deep Breath

As summer draws to a close and vacations become the stuff of family memories and photos of beautiful sunsets and beaches, it’s important to let those feelings of peace and escape hang on in the backs of our minds as we return to the pace […]
August 16, 2017

Does your organization have a branding playbook?

Just like all smart athletic teams have a playbook that guides their decisions and activities on the field or on the court, all smart businesses also have agreed-upon ways in which they express their brand culture, both internally and externally. Cathy reveals in her latest […]
June 29, 2017

Content marketing is fast becoming king

One of the most interesting aspects of being involved in marketing and communications is its ever-changing landscape. What worked yesterday may not work today and most certainly won’t work tomorrow. Cathy explains the meaning of content marketing and its value in her most recent Knoxville News […]
June 1, 2017

Customers want convenience on their terms

Increasingly, people are trying to do more with less time. Urbanization, lean organizations and global competitiveness have all converged to force people and businesses into a frenzied pace to be more productive and time-sensitive than ever before, creating a growing group of time-pressed consumers who emphasize […]
May 23, 2017

SmartBank to acquire Tuscaloosa, Alabama-based Capstone Bank

SmartFinancial, Inc., parent company of SmartBank (“SmartFinancial”; NASDAQ: SMBK), and Capstone Bancshares, Inc., parent company of Capstone Bank (“Capstone”), jointly announced today the signing of a definitive merger agreement pursuant to which SmartFinancial will acquire Capstone.  Upon the completion of the transaction, the combined company […]
March 30, 2017

Repurposing is ultimate leveraging tool

“Repurposing” is a relatively new buzzword in the ever-changing world of marketing, although smart, forward-thinking organizations seeking ways to stretch their marketing and communications dollars have ascribed to this concept for a while. Cathy’s most recent article in the Knoxville News Sentinel gives an insightful look into […]
March 6, 2017

Connor Concepts marks 25 years

Here’s a look at a great feature from the Knoxville News Sentinel on Connor Concepts and their 25-year milestone! The full version of the story can be found online here: Mike Connor probably didn’t know it, but he had reached a crossroads back in the […]
February 15, 2017

Spread the word to help ease crisis

It does seem like East Tennessee has had its fair share of crises here lately, which has reminded us – once again – of how important it is to have contingency plans in place for when the worst happens. Cathy’s latest Knoxville News Sentinel column […]
February 1, 2017

ChoiceSpine acquires Exactech’s spine assets

KNOXVILLE, TENN. – ChoiceSpine, a privately held spinal fusion device manufacturer based in Knoxville, Tenn., announced today it has acquired the spinal assets of Exactech (Nasdaq:EXAC). Exactech is a developer and producer of bone and joint restoration products for extremities, hip, knee and spine, with […]
January 30, 2017

Business Leaders Optimistic about 2017

Knoxville, Tenn. – While the vast majority of East Tennessee businesses are optimistic about 2017, they also believe they face significant challenges, including rising healthcare costs and the ability to recruit and retain skilled employees, according to a recent survey conducted by Ackermann PR. Seventy-three percent of the […]
December 29, 2016

Social media is powerful

Virtually every business these days can benefit from understanding how to reach out to and engage customers and key influencers via social media platforms. Cathy’s most recent Knoxville News Sentinel column gives insight on how social media could help B2B organizations get more business. The […]
December 16, 2016

Morris Joins Senior Financial Group as In-House Insurance Advisor

Knoxville, Tenn. – Senior Financial Group has hired Katherine Morris as an in-house insurance advisor. An experienced insurance professional, Morris is licensed with several top-rated insurance companies and will play a key role in the continued growth of the company into the future. “With her […]
December 1, 2016

Gatlinburg Relief Fund in place at SmartBank

Gatlinburg, Tenn. – In the wake of this week’s tragic wildfires in Gatlinburg and the Great Smoky Mountains, the Gatlinburg Chamber of Commerce Foundation has established the Gatlinburg Relief Fund which will directly benefit the families impacted by the wildfires. The relief fund is being […]
November 8, 2016

UT College of Communication and Information Honors Ackermann with Hileman Award

Cathy Ackermann, president and CEO of Ackermann PR, will receive the 2016 Donald G. Hileman Alumni Award from the University of Tennessee, Knoxville’s College of Communication and Information. The award will be presented at the college’s awards and campaign kickoff banquet on Friday, Nov. 11. […]
November 3, 2016

27th Annual Smoky Mountain Winterfest set to kick off in Sevierville

Sevierville, Tenn. – Sevierville will kick off the 27th Annual Smoky Mountain Winterfest Celebration with the annual Music, Lights & Magic event on November 7 at the Sevierville Municipal Complex. This completely free event annually draws around 7,000 spectators who enjoy entertainment, free food, kids’ games […]
October 27, 2016

University Radiology Ranked a Top-100 Practice in 2016

Knoxville, TN academic-focused practice achieves #86 standing in most recent results Knoxville, Tenn. – University Radiology, P.C. has again earned distinction as one of the nation’s top radiology practices, jumping 14 spots from last year’s ranking of 100 to 86 in this year’s survey. The […]
October 27, 2016

How to hire a marketing firm

It’s important to know what you’re going to get before making a purchase, right? That definitely holds true relative to professional services, which can be a little “squishy” if you don’t seek the proper clarity on the front end. Hopefully, Cathy’s recent Knoxville News Sentinel column […]
October 24, 2016

Davis joins Ackermann PR

Cal Davis has joined Ackermann PR as a Senior Account Executive. Davis will serve a variety of clients for the marketing and public relations agency, as well as assist in business development. Davis brings nearly 10 years combined experience in marketing, project management, brand strategy […]
September 28, 2016

Marketing plays critical role in sales successes

Marketing and sales should go together like peanut butter and jelly, but that’s not always the case. It’s important for businesses not to forget the role marketing can play in impacting sales. When they are aligned, much greater potential exists for impacting and improving top-line growth. For […]
August 31, 2016

‘Integrated marketing communications’ not just a buzz word

So, what exactly is ‘integrated marketing communications’ and how exactly does it benefit businesses? The answer to that and more from Ackermann PR CEO, Cathy Ackermann in her most recent News Sentinel column. My profession is well known for coming up with trendy buzz words. I guess it’s […]
August 31, 2016

SECANT HEALTHCARE LOOKS AT THE FUTURE AFTER 7TH ANNIVERSARY

Chicago, Ill – August 31, 2016 – Earlier this year in March, Secant Healthcare celebrated seven years of implementing effective data migration and healing solutions that run in conjunction with daily healthcare IT operations. When initially founded, Secant Healthcare stood on the pillar of data […]
August 16, 2016

University Radiology expands reach into new regional markets

Knoxville, Tenn. – University Radiology, P.C. is extending its radiology services to Northeast Tennessee and Southwest Virginia. On September 1, 2016, the Knoxville-based radiology group will being offering daytime and after-hours radiology support coverage to Lonesome Pine Hospital and Mountain View Regional Medical Center. With […]
July 26, 2016

Diagnostic Imaging Services of New Orleans selects Secant Healthcare for large PACS migration solution

Chicago, Ill. – Diagnostic Imaging Services (DIS), a New Orleans, LA area medical imaging provider has tapped Secant Healthcare to migrate their two legacy picture archiving and communication systems (PACS) to a new Novarad PACS. Secant Healthcare aims to implement an effective migration and data […]
July 19, 2016

Local, family-owned mechanical construction business expanding

KNOXVILLE, TENN. – Family-owned and operated Interstate Mechanical Contractors (IMC) of Knoxville is announcing the launch of a new company – Interstate Mechanical Service (IMS). The birth of this new business is a direct result of the demand experienced by IMC from customers seeking quality […]
July 13, 2016

‘Herd mentality’ isn’t a bad thing; you can create your own

The power of positive “group think” can be propelled by a smart strategy that cost-effectively increases brand adoption quickly. Here are some tips in that regard from Ackermann PR CEO, Cathy Ackermann’s most recent News Sentinel column. Create your own “herd!” So what is a […]