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News

November 18, 2019

The Holy Grail – Customer Acquisition and Loyalty

What does every business want more than anything else?  To attract and keep good customers forever! But that is easier said than done, right?  Understanding how to communicate with your customers throughout all stages of the customer lifecycle is more critical than ever, particularly as […]
October 14, 2019

Millennials and Healthcare Marketing

Why all the talk about Millennials these days?  Simple.  They are America’s largest generation with the greatest spending power, making them the most coveted consumer demographic. It’s time to let go of the stereotypes of these 22-to-38-year-olds as lazy, disloyal and entitled, and recognize their […]
September 16, 2019

Crisis Communications Planning – Take It Seriously!

It is sometimes too easy to let crisis communications fall by the wayside, always taking a back seat to the rigors and constant challenges of the day-to-day operations of a business. However, this could not be more dangerous. We have seen (and worked with) many […]
September 6, 2019

Master Service Companies Announces Sale To Contractor Nation

Media Contact: Tommy Smith 865-567-6211 tsmith@thinkackermann.com MASTER SERVICE COMPANIES ANNOUNCES SALE TO CONTRACTOR NATION FOR IMMEDIATE RELEASE August 27, 2019 KNOXVILLE, Tenn. – August 27, 2019 – Master Service Companies owner Josh Smith on Tuesday announced that he has sold his interest in the region’s […]
August 19, 2019

Listening Is the Key to Sales Success

A successful sales process is the lifeblood of most businesses. You can have the most innovative product in the world, but if your sales force is not good at getting in the right doors and convincing your prospective customers that they need to buy it, […]
July 15, 2019

Skipping a Step: The Dangers of Neglecting Market Research

Market research is an integral step in a successful business development effort, whether you are part of a start-up, launching a new product or rebranding your business. When you skip out on market research, you miss valuable opportunities that will help your business in the […]
July 10, 2019

Community Connectedness As A Business Strategy

From the July, 10 2019 Knoxville News-Sentinel Market research is an integral step in a successful business development effort, whether you are part of a startup, launching a new product or rebranding your business. When you skip out on market research, you miss valuable opportunities that […]
June 17, 2019

Media Training – Who Needs It?

I believe that most business leaders need to understand – at least at a basic level – how to talk to the news media in both positive and negative situations. Refusing to comment when media attention comes your way is simply not an option. You […]
June 17, 2019

The Millennial Impact on Healthcare

As of 2019, Millennials are the largest and most diverse generation in history, comprised of nearly 73 million people aged 22 to 37. Known for being digital natives, almost 100 percent of Millennials have a smart phone and use popular social media platforms such as […]
June 5, 2019

Public Health and Social Marketing: Working Against Misinformation for the Greater Good

Misinformation is becoming one of the greatest public health concerns of our time. Thanks to the meteoric rise of alternative media platforms and social media influencers, the thinning of credible information gatekeepers and a growing mistrust in government and traditional media, we now find ourselves […]
May 31, 2019

Cybersecurity Advice for Physicians and Healthcare Leaders

As the consumerization of healthcare allows patients to think more about the value of their care, efficiency of service becomes an even greater priority when deciding where to receive care. Physician groups, dentists, and hospital networks are being driven to evaluate the quality of service, […]
May 20, 2019

Marketing’s Critical Role in Sales Success

Marketing actually plays several roles within most companies: It builds awareness for the company, the products and/or the services. It conveys critical information and positions the company/products/services. It lays the foundation for sales receptiveness. It actually is a part of the sales process in terms […]
May 9, 2019

Willis and Freeman Promoted to Vice President

Ackermann Marketing & PR today announced that Ryan Willis and Erin Freeman have been promoted to the role of Vice Presidents for the agency. Together, Willis and Freeman bring 30 years of experience in providing Ackermann’s portfolio of clients with strategic communications counsel, including crisis […]
April 22, 2019

How to Make Company Announcements in Buzzworthy Ways

These days, the medium that sends the message is just as important as the message itself.  Choosing the correct medium can determine whether or not you are reaching your target audience most effectively and is also an opportunity to generate buzz about your company’s rightful […]
April 5, 2019

[Knoxville] By Design to Celebrate the Community Impact of Art, Engineering and Architecture

KNOXVILLE, Tenn.— April 1, 2019 – April brings not only warmer weather back to the Tennessee Valley, but also the annual [Knoxville] By Design (KBD) celebration. The month-long series of events is part of National Architecture Week, a time dedicated to celebrating the impact that […]
April 1, 2019

Why Is Messaging So Important?

Messaging is where effective marketing usually begins.  A company can employ just the right mix of outreach strategies and tactics, but if the underlying messages being put forth by those marketing methods are not attention-getting, compelling, and most of all, true, you are probably wasting […]
March 19, 2019

Fitzgerald joins Ackermann

FITZGERALD NAMED SENIOR ACCOUNT EXECUTIVE VETERAN COMMUNICATOR JOINS EAST TENNESSEE’S PREMIER AGENCY Knoxville, Tenn. – Ackermann Marketing & PR today announced that Brian Fitzgerald has been hired as a Senior Account Executive. In his new role, Fitzgerald will provide Ackermann’s portfolio of clients with strategic […]
February 21, 2019

Make it personal, take the slow road for clients

Make it personal, take the slow road for clients The prioritization of speed over personalization grossly underestimates the power of human interaction and the importance of face-to-face communication in building and nurturing important relationships.  If the entire point of your business is simply to accomplish […]
February 6, 2019

University of Tennessee College of Social Work’s Online Program Celebrates 10 Years

KNOXVILLE, Tenn. – October 10, 2018 – The University of Tennessee College of Social Work is celebrating its 10th year of online Master of Social Work Education. The UTCSW developed one of the first accredited online MSW programs in the country. While other online programs […]
February 6, 2019

Smokin’ Oak Wood-Fired Pizza Expands to Colorado with Area Developer

Smokin’ Oak Wood-Fired Pizza to Open in Greater Denver Area St. Petersburg, Florida – November 13, 2018 – Smokin’ Oak Wood-Fired Pizza, a fast-casual pizza franchise based in St. Petersburg, Fl., announced today that the company has signed an Area Development Agreement for the greater Denver […]
February 6, 2019

Smokin’ Oak Wood-Fired Pizza Continues Colorado Climb with two new stores in Grand Junction

Fast-casual pizza franchise to open two locations in Grand Junction St. Petersburg, Fl. – Smokin’ Oak Wood-Fired Pizza, a fast-casual pizza franchise based in St. Petersburg, FL., is expanding to Grand Junction, Colorado, with two new stores planned to open in 2019. Grand Junction residents, Bob […]
February 6, 2019

I observe great leaders every day. Here’s what I’ve learned from them.

Ackermann Marketing & PR consults with business leaders, non-profits and individuals to determine the best ways to lead organizations, launch new products, resolve culture challenges and minimize crises. My role as a consultant to these clients, friends and peers offers a firsthand look at strengths and weaknesses of […]
January 31, 2019

What Keeps Marketers Up At Night?

Starting a new year is a great time to assess what has and hasn’t worked in your marketing programs, and to push the re-set button on out-moded ideas and tired tactics.  Whether you work for a corporation or an agency, there are common threads that […]
January 3, 2019

Trending for 2019

As this year draws to a close, we’re reminded not only of memorable moments, but also of the warp-speed world in which we live.  Adaptability and an adventurous spirit are certainly critical skills in terms of understanding and effectively utilizing the constantly changing ways in […]
December 3, 2018

Marketing to Millennials – Part Two

(This is the second of a two-part column on this topic, the previous one having appeared in the Knoxville News-Sentinel on Sunday, November 11, 2018.) Millennials are aged 21 – 36 years old (born between 1982 and 1997) and are playing an increasingly pivotal role […]
October 30, 2018

Marketing to Millennials – Part One

Millennials – there are a lot of them, and their influence on how companies sell their products and services is substantial.  So, if your business doesn’t have a research-based strategy in this regard, you could be missing out on some important opportunities to expand or […]
October 15, 2018

Branding the next superfood: Moringa

Being the mighty band of true creatives that we are, one aspect of the job that we particularly enjoy is working with a client who puts our creative muscles to work developing branding/identity/design and logo concepts. Recently we were given the latitude to develop the […]
October 8, 2018

Preparedness and Opportunism

People who know me well may stifle a giggle when I tout the benefits of preparedness.  This is because I am known to be a tad compulsive and overly prepared. However, in defense of my tendencies in this regard, I find that it really does […]
September 7, 2018

New hemp CBD processing company set to open in Knoxville

KNOXVILLE, Tenn. – August 29, 2018 – Blühen Botanicals, a new hemp processing company, announced plans today to open a hemp processing facility by the end of 2018 in Knoxville, Tenn. The company’s founders aim to make Blühen Botanicals the largest hemp biomass processing and […]
August 28, 2018

Responding to Online Reviews

From the August 2018 Issue of Knox.Biz We all love social media and the numerous digital tools at our disposal these days . . . except when we don’t!  And one of those times can be when our business receives a very public negative review […]

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