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Culture is at the Core of Innovation

Culture is at the Core of Innovation

Doing a deep dive into what makes companies tick . . . and grow and thrive . . . is an interesting exercise in human nature. One of the things we are most likely to encounter when we begin working with a company is a strong desire on their part to be more innovative...

Balancing Preparedness & Opportunism

Balancing Preparedness & Opportunism

In our business of marketing and communications especially, we never know when a crisis or an opportunistic moment with a brief shelf life may walk in our door. Advance preparation allows us to more easily compensate for the unexpected. So, if we’ve already checked...

It All Begins With Messaging

It All Begins With Messaging

Effective marketing needs to begin with compelling message creation.  A company can employ just the right mix of outreach strategies and tactics, but if the underlying messages being put forth by those marketing methods are not attention-getting, compelling, and most...

Trust – The Ultimate Marketing Strategy

Trust – The Ultimate Marketing Strategy

As public relations professionals, we frequently find ourselves in the position of assisting our clients in understanding the importance of reputational management and of actualizing and articulating these core values in ways that can positively impact their...

Improving Your Content Marketing

Improving Your Content Marketing

On-target content is indeed a critical factor in terms of a brand’s ability to capture attention from targeted audiences (and pull it away from competitors). Today’s buyers of products and services want to be informed not only about your organization’s product and...

The Evolution of PR

The Evolution of PR

Having owned a PR firm for decades (YIKES!), it’s been interesting to view the evolution of our profession over time.   Public relations was once pretty much a “one-trick pony.”  Clients came to us to get free editorial coverage, primarily in print (newspapers and...

Is Traditional Media Dead?

Is Traditional Media Dead?

The answer to this question is “no.” Several credible research organizations have published studies during the first few months of 2023 showing that even within our heavily digital landscape, traditional media still matters, and in fact, can still deliver meaningful...

Recognize That Customers Have Choices

Recognize That Customers Have Choices

More than ever before, your customers and clients have an increasing array of choices that potentially compete with your products and services. Rare is the company these days that is truly the sole provider of a product. Therefore, it is critical to set your company...

The Ever-Changing World of Customer Expectations

The Ever-Changing World of Customer Expectations

Technology, among other things, has made access to your customers easier, but it has also made your customers more empowered. They have more and better ways to research all of their pre-purchase options, take advantage of free trials, and yes, to share their...

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