News
January 24, 2022
Unfortunately, the term “thought leader” may be on the verge of becoming over-used and even misunderstood. A lot of our firm’s work is in this space, and it is interesting to see how companies of all sizes and shapes are latching onto this description without […]
January 4, 2022
Ideally, there is a well-defined, symbiotic and logically-interfaced relationship between a company’s marketing and sales departments. However, in real life, this doesn’t always play out that way. The gray area between marketing and sales is getting increasingly “grayer,” with this widening gap creating angst and […]
November 29, 2021
Ackermann Marketing & PR, located in Knoxville, Tennessee, is a full-service, integrated marketing communications firm whose services go well beyond the traditional PR disciplines. In addition to being experts in national media relations, the company’s higher-end consulting services include market research, strategic business planning, crisis […]
November 24, 2021
With bellies full of turkey and stuffing, many make their way towards the malls and big-box stores to begin holiday shopping. Black Friday and Small Business Saturday incentivize shoppers with great deals across town. Downtown Knoxville offers a variety of small businesses with great gifts […]
November 15, 2021
Most businesses are so busy trying to get new clients or customers on their own that they tend to forget about the importance of utilizing their referral networks. Research shows that referrals are one of the top three ways of acquiring leads and new business. […]
November 8, 2021
New Services Include Managed Threat Detection and Endpoint Services Phoenix, Ariz., November 1, 2021 – Avertium, a cybersecurity services partner, has joined the Microsoft Intelligent Security Association (MISA). Avertium will introduce its managed threat detection services integrated with Microsoft Sentinel and Microsoft Defender […]
November 2, 2021
KNOXVILLE, Tenn. – October 27, 2021 – The Salvation Army of Knoxville announced today that it will officially kick off its Red Kettle campaign at the Knoxville Ice Bears hockey game on Friday, Nov. 5, 2021. The Ice Bears will take on the Fayetteville Marksmen […]
October 27, 2021
8th Annual Benefit for Survivors of Domestic Violence KNOXVILLE, Tenn. – Oct. 26, 2021 – The Salvation Army of Knoxville hosted its 8th annual Cup of Hope luncheon event today to raise awareness for the Joy D. Baker Center, a shelter that serves women […]
October 19, 2021
KNOXVILLE, Tenn. – October 18, 2021 – The Salvation Army of Knoxville is hosting its 8th annual Cup of Hope luncheon to raise awareness for The Joy D. Baker Center, a shelter that serves women and children who have experienced domestic violence. The luncheon will […]
October 18, 2021
If I had to choose one word that separates the business winners from the business losers in today’s crazy environment, it would be the word “agile.” The marketers who are able to move quickly from crisis mode to productive mode are the clear winners. And […]
October 4, 2021
KNOXVILLE, TENN. – September 30, 2021 – Complete Disinfectant Solutions (CDS), a verified distributor of CASPR Group products for Tennessee, recently installed CASPR Group’s technology in ventilation systems at Knox Area Rescue Ministries (KARM) as a supplementary disinfecting solution for the property. CASPR Group’s disinfection […]
September 29, 2021
KNOXVILLE, Tenn., September 29, 2021 – Managed security and consulting company, Avertium, today announced a joint partnership through Black Kite’s Aviator Partner Program to provide a comprehensive approach to business-first, intelligence-driven attack surface monitoring and supply chain cyber security risk. Recent third-party data breaches among […]
September 22, 2021
KNOXVILLE, TENN. – September 20, 2021 – The Salvation Army is consistently providing year-round hope and resources for those affected by domestic abuse for the Knoxville community and would like to shine a light on the issue during Domestic Violence Awareness Month for the month […]
September 20, 2021
We may as well face it head-on: the virtual world is here to stay. Even as in-person activities and options have opened up, the virtual communications tools that we had to quickly adopt at the beginning of the pandemic are now readily available to us […]
September 10, 2021
FOR IMMEDIATE RELEASE Knoxville-based company, Burkhart & Company, team joins top professional services firm, DHG KNOXVILLE, TENN. – September 2, 2021 – Dixon Hughes Goodman LLP (DHG), a U.S. top 20 professional services firm, is pleased to announce the professionals of Burkhart & […]
September 1, 2021
FOR IMMEDIATE RELEASE Joint Statement from Blount Memorial Hospital, Covenant Health, East Tennessee Children’s Hospital, Sweetwater Hospital Association, Tennova Healthcare and The University of Tennessee Medical Center Knoxville, Tenn. (Sept. 1, 2021) – The past 18 months have been difficult for everyone in […]
August 16, 2021
We all learned so many important lessons as a result of the Covid-19 pandemic. In addition to mastering the skill of managing a remote workforce, one of the biggest lessons that business owners learned revolved around the power of employee recognition. In the midst of […]
August 2, 2021
KNOXVILLE, Tenn. – July 28, 2021 – For 107 years Johnson & Galyon has put an emphasis on experience. That commitment to maintaining a staff with deep industry knowledge continued in the first half of 2021 with a number of promotions in its senior staff […]
July 20, 2021
We are finding that many of our clients are using lessons from the pandemic to seriously retool and even reinvent their businesses. We’ve all seen this very vividly and dramatically in the restaurant sector this past year, where only the clever (and/or well-financed) survived. Some […]
June 14, 2021
In a recent conversation with a business associate, he mentioned that a long-term benefit of the pandemic is that it has caused him to adopt a slower, calmer pace. I think that it has caused many of us to do a better job of “stopping […]
April 19, 2021
Engaging on a strategic level with key audiences and influencers on social media has come into its own as a significant part of an effective CEO’s outreach efforts. We still sometimes encounter corporate leaders who want to avoid digital engagement, but we believe they may […]
March 15, 2021
How well a business capitalizes on marketing trends can make or break it. The digital transformation will continue – at an accelerated pace during 2021 – as we all realize that “business as normal” may have changed forever. Consumers are becoming numb to digital advertising, […]
March 11, 2021
Ackermann Marketing & PR today announced the promotions of several team members. Pat Staats has been promoted to Chief Financial Officer. Erin Freeman and Tommy Smith have been promoted to the role of Senior Vice Presidents, and Ryan Oglesby has been promoted to Account Executive […]
February 15, 2021
All businesses are faced (always) with learning from their past, thriving within their present and planning for their future. COVID just made that a lot harder. Business leaders and CEOs are having to make critical decisions, while standing on shifting sand. Things that we have […]
January 19, 2021
I think we all breathed a sigh of relief to finally be looking at 2020 in the rear view mirror, and being the resilient humans and optimistic business people that we are, there was something hopeful and almost “cleansing” about the very act of turning […]
December 14, 2020
I’m proud of the businesses, large and small – some that we know personally and others that we just read about or hear about – which have sacrificed and re-invented themselves during 2020 in order to cope with this global pandemic. It has been a […]
November 16, 2020
A challenge for many businesses is how to best pursue your most desirable prospects and/or former customers without being a pest! First, let’s define a “good prospect.” For many companies, this would be a past customer or client. You don’t have to go from “cold […]