March 7, 2018

What really makes a sales star?

We’re all really in sales in one way or another, right? Here’s Cathy’s take on what makes some people good at it – from the Sunday, March 4 News-Sentinel. I had an interesting conversation recently with a sharp young woman who was exploring a career […]
March 7, 2018

Secant Healthcare Launches Blockchain Data Technology at Himss18

Chicago, Ill. – March 1, 2018 – Secant Healthcare Inc., a Chicago based global healthcare solutions company, announced the first glimpse of its unique Blockchain Data Integrity initiative. This thought-leading initiative is seeking to deliver a unique, targeted approach to data integrity and transformation in the […]
February 16, 2018

The future is bright for women in manufacturing

Guest Blog by Ashley Humphrey, Director of Marketing & Communications at Hoffmann Group USA When many think of the manufacturing industry, they envision a male-dominated, warehouse environment that many women wouldn’t want to explore. However, the current manufacturing landscape in the country is beginning to provide […]
January 26, 2018

The future Tennessee workforce

Guest Blog by Caleb Fristoe, Program Manager for CodeTN at Great Schools Partnership The Push Chances are over the last three years, you’ve heard or read in passing about the urgent need for increased secondary STEM (science, technology, engineering, mathematics) education in American schools. Or […]
January 18, 2018

2018: What to Expect in Marketing Trends

Now that the dust has settled, we’ve all started correcting ourselves when we write ‘2017’ instead of ‘2018’ (oh wait, that didn’t actually happen since nobody writes). We’ve deleted all the emails we received over the holidays (if it’s important, you’ll find out soon enough) […]
January 17, 2018

Are you ready for 2018?

Look out, 2018 – here we come! Lots of exciting business opportunities on the horizon, not the least of which are related to digital marketing. Here are some strategies to consider from Cathy’s column in Sunday’s Knoxville News Sentinel. While I love our warp-speed world and […]
December 19, 2017

Choosing carefully is the best strategy

Strategy is sometimes a matter of careful selection. It’s easy to become a “kid in a candy shop” (especially during the holidays, right?) relative to your business. Here are some tips from Cathy’s column in Sunday’s Knoxville News Sentinel, to help you not do that. […]
November 30, 2017

What drives a rebrand?

If you’re contemplating the pros and cons of rebranding your organization, it’s important to understand why and how on the front end. Below is Cathy’s column from the November 26 Knoxville News-Sentinel that includes a number of tips to consider if a rebrand may be in your […]
November 14, 2017

Entrepreneur broadens national fast casual brand Go Burrito with announcement of multi-location expansion in Florida

Salisbury, North Carolina – September 20, 2017 – Today the fast casual, beach-themed burrito restaurant Go Burrito announced the expansion of the franchise into a new market: Florida. The Salisbury, North Carolina-based brand will open four franchised stores throughout the coastal state during the next […]
November 10, 2017

Hoffmann Group USA named 2017 MarCom Platinum Award-Winner

Hoffmann Group USA named 2017 MarCom Platinum Award-Winner Global tooling company partners with Ackermann Marketing & PR to earn marketing award Knoxville, Tenn. – Hoffmann Group USA is pleased to announce that it was named a 2017 MarCom Platinum Award Winner for its work with […]
October 25, 2017

From social obligation to impact

Do your customers and employees care about your company’s commitment to social causes and charitable organizations?  You bet they do! Below is Cathy’s column from the October 22 Knoxville News-Sentinel that spells out some trends, patterns and a few suggestions.   Corporate social responsibility is defined […]
October 23, 2017

Our New Brand

Today we launch our new brand as Ackermann Marketing & PR. We’re a more diverse and strategically-focused agency now, and as we have evolved, it was time to change our name and look to better represent more of what we do. We’ve broadened our service offerings […]
September 6, 2017

The Importance of a Deep Breath

As summer draws to a close and vacations become the stuff of family memories and photos of beautiful sunsets and beaches, it’s important to let those feelings of peace and escape hang on in the backs of our minds as we return to the pace […]
August 16, 2017

Does your organization have a branding playbook?

Just like all smart athletic teams have a playbook that guides their decisions and activities on the field or on the court, all smart businesses also have agreed-upon ways in which they express their brand culture, both internally and externally. Cathy reveals in her latest […]
June 29, 2017

Content marketing is fast becoming king

One of the most interesting aspects of being involved in marketing and communications is its ever-changing landscape. What worked yesterday may not work today and most certainly won’t work tomorrow. Cathy explains the meaning of content marketing and its value in her most recent Knoxville News […]
June 1, 2017

Customers want convenience on their terms

Increasingly, people are trying to do more with less time. Urbanization, lean organizations and global competitiveness have all converged to force people and businesses into a frenzied pace to be more productive and time-sensitive than ever before, creating a growing group of time-pressed consumers who emphasize […]
May 23, 2017

SmartBank to acquire Tuscaloosa, Alabama-based Capstone Bank

SmartFinancial, Inc., parent company of SmartBank (“SmartFinancial”; NASDAQ: SMBK), and Capstone Bancshares, Inc., parent company of Capstone Bank (“Capstone”), jointly announced today the signing of a definitive merger agreement pursuant to which SmartFinancial will acquire Capstone.  Upon the completion of the transaction, the combined company […]
March 30, 2017

Repurposing is ultimate leveraging tool

“Repurposing” is a relatively new buzzword in the ever-changing world of marketing, although smart, forward-thinking organizations seeking ways to stretch their marketing and communications dollars have ascribed to this concept for a while. Cathy’s most recent article in the Knoxville News Sentinel gives an insightful look into […]
March 6, 2017

Connor Concepts marks 25 years

Here’s a look at a great feature from the Knoxville News Sentinel on Connor Concepts and their 25-year milestone! The full version of the story can be found online here: Mike Connor probably didn’t know it, but he had reached a crossroads back in the […]
February 15, 2017

Spread the word to help ease crisis

It does seem like East Tennessee has had its fair share of crises here lately, which has reminded us – once again – of how important it is to have contingency plans in place for when the worst happens. Cathy’s latest Knoxville News Sentinel column […]
February 1, 2017

ChoiceSpine acquires Exactech’s spine assets

KNOXVILLE, TENN. – ChoiceSpine, a privately held spinal fusion device manufacturer based in Knoxville, Tenn., announced today it has acquired the spinal assets of Exactech (Nasdaq:EXAC). Exactech is a developer and producer of bone and joint restoration products for extremities, hip, knee and spine, with […]
January 30, 2017

Business Leaders Optimistic about 2017

Knoxville, Tenn. – While the vast majority of East Tennessee businesses are optimistic about 2017, they also believe they face significant challenges, including rising healthcare costs and the ability to recruit and retain skilled employees, according to a recent survey conducted by Ackermann PR. Seventy-three percent of the […]
December 29, 2016

Social media is powerful

Virtually every business these days can benefit from understanding how to reach out to and engage customers and key influencers via social media platforms. Cathy’s most recent Knoxville News Sentinel column gives insight on how social media could help B2B organizations get more business. The […]
December 16, 2016

Morris Joins Senior Financial Group as In-House Insurance Advisor

Knoxville, Tenn. – Senior Financial Group has hired Katherine Morris as an in-house insurance advisor. An experienced insurance professional, Morris is licensed with several top-rated insurance companies and will play a key role in the continued growth of the company into the future. “With her […]
December 1, 2016

Gatlinburg Relief Fund in place at SmartBank

Gatlinburg, Tenn. – In the wake of this week’s tragic wildfires in Gatlinburg and the Great Smoky Mountains, the Gatlinburg Chamber of Commerce Foundation has established the Gatlinburg Relief Fund which will directly benefit the families impacted by the wildfires. The relief fund is being […]
November 8, 2016

UT College of Communication and Information Honors Ackermann with Hileman Award

Cathy Ackermann, president and CEO of Ackermann PR, will receive the 2016 Donald G. Hileman Alumni Award from the University of Tennessee, Knoxville’s College of Communication and Information. The award will be presented at the college’s awards and campaign kickoff banquet on Friday, Nov. 11. […]
November 3, 2016

27th Annual Smoky Mountain Winterfest set to kick off in Sevierville

Sevierville, Tenn. – Sevierville will kick off the 27th Annual Smoky Mountain Winterfest Celebration with the annual Music, Lights & Magic event on November 7 at the Sevierville Municipal Complex. This completely free event annually draws around 7,000 spectators who enjoy entertainment, free food, kids’ games […]
October 27, 2016

University Radiology Ranked a Top-100 Practice in 2016

Knoxville, TN academic-focused practice achieves #86 standing in most recent results Knoxville, Tenn. – University Radiology, P.C. has again earned distinction as one of the nation’s top radiology practices, jumping 14 spots from last year’s ranking of 100 to 86 in this year’s survey. The […]
October 27, 2016

How to hire a marketing firm

It’s important to know what you’re going to get before making a purchase, right? That definitely holds true relative to professional services, which can be a little “squishy” if you don’t seek the proper clarity on the front end. Hopefully, Cathy’s recent Knoxville News Sentinel column […]
October 24, 2016

Davis joins Ackermann PR

Cal Davis has joined Ackermann PR as a Senior Account Executive. Davis will serve a variety of clients for the marketing and public relations agency, as well as assist in business development. Davis brings nearly 10 years combined experience in marketing, project management, brand strategy […]