News
What is “Full-Funnel” Marketing?
As more and more “tools of the trade” become available to us, marketing becomes both more interesting and flexible, yet also more segmented and potentially confusing. Marketing’s “split personality” has traditional brand building, driven by broad-reach vehicles such...
Leading the Pack
Few and far between are the companies who truly “own” their markets. The rate of both invention and specialized segmentation makes this almost impossible these days. Therefore, it is more important than ever for corporate leaders to carve out a clearly defined...
Staying Grounded In Today’s World
Frequently, our meetings with clients these days feel like therapy sessions. In addition to talking about marketing strategies and PR outreach, we find ourselves discussing not just the changes we’ve all had to make in order to adapt to a pandemic world, but also how...
Why and How Do Companies Grow?
Growth is usually the desired outcome of a successful marketing effort. We market our products and services to prospects hoping to convert them to customers who will then contribute to our company’s revenue (and growth) goals. But many companies don’t truly understand...
When Should CEO’s Deliver the Message?
Communication is a key ingredient of every aspect of business and organizational success. Good works, new ideas, and innovative solutions to critical problems all have to not only be effectively implemented, but they also have to be clearly and positively communicated...
What Does It Take For an Organization to Become a Thought Leader?
Unfortunately, the term “thought leader” may be on the verge of becoming over-used and even misunderstood. A lot of our firm’s work is in this space, and it is interesting to see how companies of all sizes and shapes are latching onto this description without much...
The Critical Intersection of Marketing & Sales
Ideally, there is a well-defined, symbiotic and logically-interfaced relationship between a company’s marketing and sales departments. However, in real life, this doesn’t always play out that way. The gray area between marketing and sales is getting increasingly...
We Are Seeking A Senior Account Executive!
We're adding to the Ackermann team! If you or someone you know is an experienced marketer ready to take on new challenges, we'd love to hear from you. What You'll Do: · Requires a senior-level marketing communications expert with relevant marketing and public...
Ackermann is Looking for Spring 2022 Interns!
Ackermann Marketing & PR, located in Knoxville, Tennessee, is a full-service, integrated marketing communications firm whose services go well beyond the traditional PR disciplines. In addition to being experts in national media relations, the company’s higher-end...
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