September 28, 2016

Marketing plays critical role in sales successes

Marketing and sales should go together like peanut butter and jelly, but that’s not always the case. It’s important for businesses not to forget the role marketing can play in impacting sales. When they are aligned, much greater potential exists for impacting and improving top-line growth. For […]
August 31, 2016

‘Integrated marketing communications’ not just a buzz word

So, what exactly is ‘integrated marketing communications’ and how exactly does it benefit businesses? The answer to that and more from Ackermann PR CEO, Cathy Ackermann in her most recent News Sentinel column. My profession is well known for coming up with trendy buzz words. I guess it’s […]
August 31, 2016


Chicago, Ill – August 31, 2016 – Earlier this year in March, Secant Healthcare celebrated seven years of implementing effective data migration and healing solutions that run in conjunction with daily healthcare IT operations. When initially founded, Secant Healthcare stood on the pillar of data […]
August 16, 2016

University Radiology expands reach into new regional markets

Knoxville, Tenn. – University Radiology, P.C. is extending its radiology services to Northeast Tennessee and Southwest Virginia. On September 1, 2016, the Knoxville-based radiology group will being offering daytime and after-hours radiology support coverage to Lonesome Pine Hospital and Mountain View Regional Medical Center. With […]
July 26, 2016

Diagnostic Imaging Services of New Orleans selects Secant Healthcare for large PACS migration solution

Chicago, Ill. – Diagnostic Imaging Services (DIS), a New Orleans, LA area medical imaging provider has tapped Secant Healthcare to migrate their two legacy picture archiving and communication systems (PACS) to a new Novarad PACS. Secant Healthcare aims to implement an effective migration and data […]
July 19, 2016

Local, family-owned mechanical construction business expanding

KNOXVILLE, TENN. – Family-owned and operated Interstate Mechanical Contractors (IMC) of Knoxville is announcing the launch of a new company – Interstate Mechanical Service (IMS). The birth of this new business is a direct result of the demand experienced by IMC from customers seeking quality […]
July 13, 2016

‘Herd mentality’ isn’t a bad thing; you can create your own

The power of positive “group think” can be propelled by a smart strategy that cost-effectively increases brand adoption quickly. Here are some tips in that regard from Ackermann PR CEO, Cathy Ackermann’s most recent News Sentinel column. Create your own “herd!” So what is a […]
July 11, 2016

Sevierville named top retirement destination by national publication

Sevierville, Tenn. – Featured in this month’s issue of Where to Retire magazine, Sevierville, Tenn. has been named one of the country’s top destinations for retirees, citing the affordability of the area, as well as the variety of things to do in the city, from […]
July 8, 2016

Public details for Pat Summitt: Celebration of Life

Knoxville, Tenn. – On Thursday, July 14, the public is invited to Thompson-Boling Arena on the campus of the University of Tennessee for the Pat Summitt: Celebration of Life service. Admission is free, with the event set to begin at 7:00 p.m. ET. Attendees are […]
June 30, 2016

Pigeon Forge icon, Stages West, celebrates grand reopening after fire

Stages West, located in the heart of Pigeon Forge, Tenn., “returned home” with the grand reopening of its beloved store on Thursday, June 30th at 10 a.m. In August of 2015, fire heavily damaged the store’s infrastructure, causing it to close its doors for nearly a […]
June 28, 2016

Celebration of Life Service – Pat Summitt

A Celebration of Life Service honoring the life of Pat Summitt will be open to the public and held on Thursday, July 14 at 7:00 p.m. This will take place in Thompson-Boling Arena on the University of Tennessee campus. More details will be provided at […]
June 27, 2016

Planet H2O launches premium, natural artesian bottled water business

KNOXVILLE, TENN. – Nearly one mile below the surface near Linden, Tenn., some of the purest, premium drinking water in the world was recently discovered, sealed in a previously unknown freshwater aquifer. Knoxville-based Planet H2O, LLC discovered the aquifer in 2012, believed to be the […]
June 16, 2016

Scripps Networks Interactive and MediaWorks Announce Four Lifestyle Media Creators for $100,000 National Media Accelerator

Knoxville, Tenn. – Four (4) nationally recognized digital media personalities and lifestyle content creators featured on outlets such as HGTV and YouTube, among others, have been selected to develop new lifestyle startups as part of a $100,000 accelerator backed by Scripps Networks Interactive and the […]
June 7, 2016

Knoxville Entrepreneur Center Announces Four Startups as Part of CodeWorks Accelerator

Knoxville, Tenn. – Startups have a path for quick growth in Knoxville. Four (4) entrepreneurs have been selected as part of CodeWorks, a 12-week program led by the Knoxville Entrepreneur Center (KEC) that is designed to provide strategic counsel through a formal accelerator. The CodeWorks […]
June 1, 2016

Axle Logistics announces volunteer and financial support of Big Brothers Big Sisters of East Tennessee

Axle Logistics today announced the company has formed a relationship with Big Brothers Big Sisters of East Tennessee, a non-profit organization that since 1970 has been providing children facing adversity with strong and enduring, professionally supported one-to-one relationships that transform their lives for the better. […]
May 25, 2016

Good, old-fashioned networking may be best marketing strategy

Sometimes the old ways are the best ways.  Here’s a little read on the value of reaching out and touching people as one of the most “tried and true” marketing strategies. From Ackermann PR CEO, Cathy Ackermann’s column, in Sunday’s Knoxville News-Sentinel: In our business, […]
May 16, 2016

Cathy Ackermann receives the Gary McCormick Lifetime Achievement Award from PRSA

On Thursday, May 12, Cathy Ackermann, president and CEO of Ackermann PR, received the Gary McCormick Lifetime Achievement Award from the Volunteer Chapter of the Public Relations Society of America during its annual VAwards ceremony. The first award of its kind since being named in […]
May 13, 2016

Knoxville-based Axle Logistics announces HQ expansion amid rapid growth

Axle Logistics, a third-party logistics company co-founded by University of Tennessee graduates Jon Clay and Drew Johnson, today announced that it will soon begin the expansion of its headquarters on the 10th floor of the Langley Building in downtown Knoxville on Summit Hill Drive. Formerly […]
May 12, 2016

Axle Logistics names Branch Manager

Axle Logistics recently announced that Shawn McLeod has been named Branch Manager of the company’s downtown Knoxville office. McLeod brings to Axle more than a decade of experience in third-party logistics and the transportation industry. In his role as Branch Manager, McLeod will be responsible […]
May 11, 2016

4th Annual Big Kahuna Wing Festival Just One Month Away

Knoxville’s largest annual chicken wing festival – the Big Kahuna Wing Festival presented by US Foods – will take place on Saturday, June 11th from 12:00 p.m. to 8:00 p.m. at World’s Fair Park in downtown Knoxville, as more than 40 teams will compete to […]
May 10, 2016

People’s Choice Tasting Contest Returning to BBQ Festival

Sevierville, Tenn. – The People’s Choice Contest, presented by Dolly Parton’s Lumberjack Adventure, will take place on Saturday, May 21 from 2:30 p.m. to 3:30 p.m. during the 12th annual Bloomin’ Barbeque and Bluegrass Festival. The contest will be held at the Downtown Sevierville Commons […]
May 3, 2016

America’s Got Talent finalist to headline Sevierville’s 12th annual Bloomin’ BBQ & Bluegrass festival

Sevierville, Tenn. – Back again for its twelfth year, Sevierville’s Bloomin’ BBQ & Bluegrass festival (May 20 & 21, 2016) has released its entertainment lineup, including a headline performance from Mountain Faith Band, 2015 finalist from NBC’s America’s Got Talent. “This year’s roster of performers […]
April 27, 2016

Knoxville Entrepreneur Center and Scripps Networks Interactive Partner to Create Pioneering New Startup Accelerator

In case you haven’t heard…! Knoxville Entrepreneur Center and Scripps Networks Interactive are teaming up to launch The Works, a startup accelerator for coders and lifestyle content developers. The program will bring national attention to Knoxville’s role as the hub of digital media and content […]
April 5, 2016

Rotary Club of Knoxville announces plans for 2nd Annual “Jockeys & Juleps” Derby Party Fundraiser

KNOXVILLE, Tenn. – Believe it or not, we’re nearly a month away from the 142nd running of America’s greatest race, The Kentucky Derby, which can only mean one thing… it’s time to start preparing for the Rotary Club of Knoxville’s annual Jockeys & Juleps Derby […]
March 29, 2016

Is it time to hire a chief experience officer?

What exactly is a chief experience officer (CXO)? Cathy Ackermann shares the answer to this question and also how this C-suite position may impact a company or business, in her latest Knoxville News-Sentinel column from Sunday, March 27: From Sunday’s Knoxville News Sentinel: Looking for a […]
March 25, 2016

Mountain Soul Vocal Competition set to honor Dolly Parton for 12th year

Sevierville, Tenn. – Vocalists from around the world will converge on Dolly Parton’s hometown of Sevierville, Tenn. this spring to compete in the annual Mountain Soul Vocal Competition, honoring the songwriting of the country music legend. The event will feature contestants singing songs written by […]
March 25, 2016

Alliant Corporation President, Terry Douglas, named 2016 Tennessee Small Business Person of the Year

Knoxville, Tenn. – On March 10, the U.S. Small Business Administration announced its annual list of small business stars, and Knoxville-based Alliant Corporation is led by one of them. Terry Douglas, Alliant President, was named the 2016 Tennessee Small Business Person of the Year. Terry […]
March 10, 2016

Popcorn Sutton™ Releases Limited Edition Barrel Finished™ Spirit

NEWPORT, Tennessee. – Popcorn Sutton Distilling today announced the release of its first brown spirit – a limited edition, 92 proof, charred oak barrel finished liquid the company is aptly calling Popcorn Sutton Barrel Finished™. As mountain lore goes, legendary bootlegger, Marvin “Popcorn” Sutton, would […]
March 9, 2016

The Pat Summitt Foundation Expresses Appreciation to SHEEX®, Inc. for its Support

Former Lady Vol Michelle Brooke-Marciniak Giving Back Through Her Company Knoxville, Tenn. – The leadership of SHEEX, Inc., announced today the launch of a fundraising initiative to benefit The Pat Summitt Foundation. This new effort is aimed at generating additional income for the Foundation’s commitment […]
March 4, 2016

Carving out a niche helps define competitive advantages

We sometimes think of competition as a bad thing, but here’s a different perspective on that from Cathy Ackermann’s column in the Knoxville News-Sentinel on February 28.  Formidable competitors can challenge us, make us better, and sometimes even collaborate with us in interesting ways. Hope you […]