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News

October 24, 2014

DON’T EVER HIRE A PR FIRM!

That’s right. You are reading the words of a public relations professional telling you not to hire a PR firm. While this headline may or may not have been written with the purpose of grabbing people’s attention (as we communications professionals like to do), my […]
October 23, 2014

Overseeding Relationships

Not only does fall mark the beginning of football season, but for me (a new homeowner) it has also meant spending countless hours in my yard trying to get thousands of small seeds to sprout into a lush, green lawn. Words that were once unfamiliar […]
October 20, 2014

ORNL Federal Credit Union creates new way of interacting with money with launch of Focus Money Manager application

Today, ORNL Federal Credit Union (FCU) announced the launch of Focus Money Manager, a highly integrated personal finance application, available on desktop and mobile devices, which offers a tool for its more than 160,000 members across East Tennessee to view and manage their finances all […]
October 17, 2014

When rubber stamping, scrapbooking and Corvettes collide in the Smokies

Sevierville, Tenn. – As the busy fall and leaf viewing season begins to pick up steam this weekend, visitors to the Smokies will also have the opportunity to attend two very different, but popular events occurring simultaneously at the Sevierville Convention Center. The venue will […]
October 10, 2014

Successful vs. Remarkable Leaders

In 1994, Barbra Streisand released an album called “The Concert,” which was the complete audio version of her live concert in Madison Square Garden during that same year.  During one of her introductions to a song, she said, “It’s much easier to criticize than to […]
September 30, 2014

EDP Biotech announces CE Mark Approval for ColoMarker an in vitro diagnostic aid in early detection of Colon Cancer and plans for commercialization in Europe

Knoxville, Tenn. – (September 30, 2014) – EDP Biotech Corporation, (“EDP,” or the “Company”), a global in vitro diagnostic innovator of life-saving, easy-to-use, cancer diagnostic tests using ELISA technology, has announced CE Mark approval for ColoMarker® , an aid in early detection of Colon Cancer. This […]
September 29, 2014

ORNL Federal Credit Union Commences Major Facilities Projects in Oak Ridge

ORNL Federal Credit Union (FCU) today announced that it has commenced its major facilities projects in Oak Ridge with the demolition of its 215 S. Rutgers Ave. location: the Credit Union’s sole branch between 1969 and 1987, before housing the Operations and Imaging Departments for […]
September 29, 2014

From the Knoxville News Sentinel: The Value of Patience in Crisis Response

http://www.knoxnews.com/business/cathy-ackermann-the-value-of-patience-in-crisis-response_09650387 I admit it: Patience is not my strong suit. As an inherent “fixer,” my automatic response to problems is to immediately go about the business of fixing them. I probably suffer from an overblown sense of confidence that if I just dig down deeply […]
September 26, 2014

NeXovation Launches Impactivate Networks in Atlantic City

The New Paradigm in Digital Out-of-Home Media Comes to Boardwalk Nashville, Tenn. – [September 26, 2014] – NeXovation, Inc., announced today the launch of its first broadcast out-of-home network, Impactivate Networks, along the Atlantic City Boardwalk. The network, a subsidiary of NeXovation’s NeXomedia division, comprises […]
September 24, 2014

Entrepreneurship: A Leadership Voyage

Some of my favorite clients over the years have been entrepreneurial companies, and I think in many ways, entrepreneurship is the ultimate leadership voyage.  Starting out alone, with whatever your great idea or business premise was and then building a cadre of people around you […]
September 22, 2014

UT Medical Center aims to improve national health literacy stats by opening Health Literacy Center

Knoxville, Tenn. – Only 12 percent of Americans have proficient health literacy, according to the most recent National Assessment of Adult Literacy. The American Medical Association (AMA) reports individuals with limited health literacy incur medical expenses that are up to four times greater than patients […]
September 15, 2014

2014 Tennessee Human Resource State Conference & Expo to Bring Top HR Professionals to Sevierville

Schedule includes diverse lineup of exhibits, workshops, and keynote speakers Sevierville, Tenn. – [September 15, 2014] – More than 675 human resource professionals, exhibitors and sponsors from across the region will call Sevierville home over the next week as the 2014 Tennessee Human Resource State […]
September 15, 2014

EDP Biotech names Dr. William H. West and Jackson W. Moore to Board of Directors

Knoxville, Tenn. – (September 15, 2014) – EDP Biotech Corporation, the US-based developer of ColoMarker®, a blood test to detect the early stages of colon cancer, today announced that widely recognized oncologist, Dr. William (Bill) H. West, and former Chairman, President and CEO of Regions […]
September 12, 2014

Ackermann PR is proud to be a Gold Sponsor of the Knoxville Film Festival

As detailed in this story from WBIR Channel 10 last night, Ackermann PR, along with Land Rover of Knoxville, presented the Knoxville Film Festival’s Opening Night which included the Knoxville premiere of “Something, Anything”. The evening was highlighted by a Lifetime Achievement Award presentation to […]
September 10, 2014

Lenoir City Utilities Board breaks ground on new headquarters

Lenoir City, Tenn. – Today, officials with the Lenoir City Utilities Board (LCUB), including Shannon Littleton, LCUB General Manager, broke ground at its to-be new headquarters which will be located on Creekwood Blvd. in Lenoir City. Also on hand at the groundbreaking ceremony were Lenoir […]
September 4, 2014

ORNL Federal Credit Union (FCU) Announces Scholarship Awards

Oak Ridge, Tenn. – The B.A. Candler/ORNL FCU scholarship endowment awarded two $1,000 scholarships to the University of Tennessee for the 2014-2015 school year.  Catherine Arwood and Montana Zwakenberg were the recipients of the scholarship awards. Arwood is a senior at the University of Tennessee […]
September 4, 2014

Excitement Builds for Knoxville Film Festival’s Opening Night

Knoxville, Tenn. – The 2014 Knoxville Film Festival, produced by award-winning filmmaker Keith McDaniel, in partnership with Dogwood Arts and the Visit Knoxville Film Office, will celebrate its opening night on Thursday, Sept. 11, beginning at 6:30 p.m. at Regal Downtown West Cinema 8. The […]
September 3, 2014

3 Minute Magic Car Wash Purchases Former Airport Cadillac Property

Knoxville, Tenn. – September 3, 2014 – 3 Minute Magic Car Wash, headquartered in Knoxville, and owned and operated by Jim and Teri Rooney, today announced that it has purchased the former Airport Cadillac property located in Alcoa, Tenn. The purchase was facilitated by NAI […]
August 29, 2014

Pay These Prices and ‘Please Pay More?’

College football season is here. Finally! With the excitement and anticipation of a new season comes the question many college football fans must ask themselves – “Can I afford to attend a game this season?” Much like all of the other essentials in this world […]
August 27, 2014

Tennessee Ties Strong at Knoxville Film Festival

The Knoxville Film Festival, produced by award-winning filmmaker Keith McDaniel, in partnership with Dogwood Arts and the Visit Knoxville Film Office, will feature more than 100 films from September 11-14 at Regal Downtown West Cinema 8, with 14 states, three countries and more than 75 […]
August 21, 2014

Your brand is your reputation

We recently posted the following quote by Jeff Bezos on the Ackermann PR Facebook page. “Your brand is what people say about you when you’re not in the room.” Pretty thought provoking, don’t you think? As the founder and CEO of Amazon.com, the largest retailer […]
August 14, 2014

Dr. Robert F. Thomas Foundation celebrates 25th Evening of Elegance

Exclusive first stay in Dolly’s Celebrity Suite at DreamMore Resort included in auction  Sevierville, Tenn. – This Saturday, August 16, the Dr. Robert F. Thomas Foundation will celebrate the 25th year of its signature event – the Evening of Elegance ball and auction – with […]
August 13, 2014

Cushman & Wakefield | Cornerstone Promotes Jake Brewer and Rick Gentry to Director Positions

Knoxville, Tenn. – August 13, 2014 – Cushman & Wakefield | Cornerstone has announced the promotion of two commercial real estate professionals to key positions as Directors within the company – Jake Brewer and Rick Gentry. Since the inception of Cushman & Wakefield | Cornerstone […]
August 12, 2014

Knoxville woman spends her “time and money wisely”

Knoxville, TN – Today during an event at Meridian Trust, the memory of Mrs. Nadine Dempster was honored as eight non-profits were recognized as the charitable beneficiaries of her estate.  The following charities each received $770,000:  Bachman Academy, East Tennessee Children’s Hospital, Emerald Avenue United […]
August 7, 2014

2014 Knoxville Film Festival Details Announced

Knoxville, Tennessee [August 7, 2014] – Today, during an event at Regal Downtown West Cinema 8, officials with the Knoxville Film Festival unveiled details of the 2014 film festival set to take place September 11-14. In its second year, the Knoxville Film Festival, produced by […]
August 4, 2014

Childhelp Launches Seersucker Day Program in East Tennessee

One-of-a-kind fundraiser to help protect victims of child abuse KNOXVILLE, Tenn. – [August 4, 2014] – It is said that a report of child abuse is made every 10 seconds, and five children die from abuse and neglect every day. This is the driving force […]
August 4, 2014

Free Document Shred Day sponsored by ORNL FCU and Cintas scheduled for August 9th in West Knoxville and Kingston

ORNL Federal Credit Union (FCU) will team up once again with Cintas Document Management Company for a free Document Shred Day on Saturday, August 9th, from 9 a.m. until Noon at both the West Knoxville and Kingston branches of ORNL FCU. ORNL FCU members, as […]
July 28, 2014

FROM THE KNOXVILLE NEWS SENTINEL – Cathy Ackermann: Lessons from the recession

http://www.knoxnews.com/business/cathy-ackermann-lessons-from-the-recession_78281692 During the recent recession (from which many businesses are still trying to emerge), we watched some companies slash their marketing and PR initiatives as “nonessential” expenses. And you know what happened? Nothing. That’s right. When they pulled out of the marketplace and decided to […]
July 24, 2014

Rocky Top General Store in Harriman to Host Next ORNL Federal Credit Union Small Business Counts Cash Mob

WHAT: ORNL Federal Credit Union (FCU) is organizing a community cash mob at Rocky Top General Store in Harriman to support small business and owner David Webb. WHEN: Thursday, July 31st, 2014 – 5:00 p.m. to 7:00 p.m. WHERE: Rocky Top General Store 316 Ruritan […]
July 23, 2014

Stop! Collaborate and Listen

Millennial – Baby Boomer – Generation X, Y, Z – Oh, my! It seems that almost everything we do these days is lumped into a generational category. Oh, your generation handles things so differently. We use titles and tags as an excuse as to why, […]

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