The Millennial Impact on Healthcare

As of 2019, Millennials are the largest and most diverse generation in history, comprised of nearly 73 million people aged 22 to 37. Known for being digital natives, almost 100 percent of Millennials have a smart phone and use popular social media platforms such as...

Marketing’s Critical Role in Sales Success

Marketing actually plays several roles within most companies: It builds awareness for the company, the products and/or the services. It conveys critical information and positions the company/products/services. It lays the foundation for sales receptiveness. It...