by admin_thinkAPR | Jan 6, 2023 | News
Most businesses find themselves in the midst of ever-escalating change, and knowing how to recognize, react to and successfully address and embrace change is becoming increasingly critical. The business of public relations is undergoing a “sea change.” Overpriced...
by admin_thinkAPR | Aug 16, 2022 | News
We talk a lot about the importance of a healthy “corporate culture” these days, but what does that mean exactly? And how does it fit into the creation and execution of a company’s communications strategy?First, let’s define corporate culture. In my mind, it is the...
by admin_thinkAPR | Aug 5, 2022 | News
Many of our clients want to jump on the content marketing bandwagon. After all, content is what it’s all about these days, right? Content is king! The answer could be yes, but only if you do it correctly. It’s not enough to just flood your social media and other...
by admin_thinkAPR | Jun 21, 2022 | News
As more and more “tools of the trade” become available to us, marketing becomes both more interesting and flexible, yet also more segmented and potentially confusing. Marketing’s “split personality” has traditional brand building, driven by broad-reach vehicles such...
by admin_thinkAPR | Apr 19, 2022 | Uncategorized
Frequently, our meetings with clients these days feel like therapy sessions. In addition to talking about marketing strategies and PR outreach, we find ourselves discussing not just the changes we’ve all had to make in order to adapt to a pandemic world, but also how...
