by Bethany Yandell | Jul 18, 2024 | News
A challenge for many businesses is how to best pursue your most desirable prospects and/or former customers without being a pest! First, let’s define a “good prospect.” For many companies, this would be a past customer or client. You don’t have to go from “cold to...
by Bethany Yandell | Jun 17, 2024 | News
Ackermann Marketing & PR has been named to the “America’s Best PR Firms 2024” list by Newsweek magazine. The Knoxville-based agency has been serving businesses and organizations from around the world for the past 42 years, providing innovative, strategic marketing...
by Bethany Yandell | May 30, 2024 | News
What do customers want more than anything else from the people and the companies they choose to do business with? I believe they want to be associated with and to buy things from people of high integrity. So, what does that really mean? Integrity means more than...
by Bethany Yandell | Mar 20, 2024 | News
In our business, we spend a lot of time helping companies determine what their competitive differentiators are. What are their competitive advantages? How do they position themselves as being different and better than other businesses in their space? And how do...
by Bethany Yandell | Feb 22, 2024 | News
Doing a deep dive into what makes companies tick . . . and grow and thrive . . . is an interesting exercise in human nature. One of the things we are most likely to encounter when we begin working with a company is a strong desire on their part to be more innovative...
by Bethany Yandell | Jan 12, 2024 | News
In our business of marketing and communications especially, we never know when a crisis or an opportunistic moment with a brief shelf life may walk in our door. Advance preparation allows us to more easily compensate for the unexpected. So, if we’ve already checked...
