Trending for 2019

As this year draws to a close, we’re reminded not only of memorable moments, but also of the warp-speed world in which we live.  Adaptability and an adventurous spirit are certainly critical skills in terms of understanding and effectively utilizing the constantly...

Marketing to Millennials – Part Two

(This is the second of a two-part column on this topic, the previous one having appeared in the Knoxville News-Sentinel on Sunday, November 11, 2018.) Millennials are aged 21 – 36 years old (born between 1982 and 1997) and are playing an increasingly pivotal role in...

Marketing to Millennials – Part One

Millennials – there are a lot of them, and their influence on how companies sell their products and services is substantial.  So, if your business doesn’t have a research-based strategy in this regard, you could be missing out on some important opportunities to expand...

Branding the next superfood: Moringa

Being the mighty band of true creatives that we are, one aspect of the job that we particularly enjoy is working with a client who puts our creative muscles to work developing branding/identity/design and logo concepts. Recently we were given the latitude to develop...

Preparedness and Opportunism

People who know me well may stifle a giggle when I tout the benefits of preparedness.  This is because I am known to be a tad compulsive and overly prepared. However, in defense of my tendencies in this regard, I find that it really does have some benefits! Advance...