Knoxville, Tenn. – May 3, 2018 – Hoffmann Group USA announced today it has been named a 2018 Hermes Creative Platinum Award winner. The global tooling company earned its second platinum marketing award in a 6-month span for its work with marketing partner Ackermann Marketing & PR, a Knoxville-based agency.
Hoffmann earned the award in the Public Relations/Communications, Strategic Programs; Communication/Marketing Campaign category. The Hermes Creative Awards describes itself as “involved in the concept, writing and design of traditional materials, marketing and communication programs, and emerging technologies.”
Award entries come from “corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, production companies, web and digital creators and freelancers. The competition is set up with two hundred categories distributed under the headings: Print Media, Public Relations/Communications and Electronic/Social/Interactive Media. In addition to individual deliverables like advertising, publications, websites and videos, categories also include strategic campaigns and media placements.”
Hoffmann Group, headquartered in Munich, Germany, is Europe’s leading system partner for quality tools. Hoffmann Group combines trading competence with leadership in both manufacturing and service. The company offers over 80,000 quality tools from 500 of the world’s leading manufacturers including GARANT, Hoffmann Group’s own premium brand. In 2016, Hoffmann Group entered the American market with the launch of Hoffmann Group USA, located in Knoxville, Tennessee. Their marketing campaign resulted in increased social impressions by 1.2 million, and a digital marketing campaign that has resulted in nearly 7 million impressions and interaction rates that are nearly double the industry average.
“Although the Hoffmann Group is well-known internationally, we had to start from the ground up here in the U.S.,” Ashley Humphrey, Director of Marketing and Communications for Hoffmann Group USA said. “To win our second marketing award really helps us believe ‘we have made it here’ and that what we are doing is working. We are humbled to be chosen as the winner for this award and are extremely grateful to be recognized in a category full of the industry’s best and brightest.”
Based in Knoxville, Tennessee, Hoffmann Group USA is a wholly-owned subsidiary of The Hoffmann Group, Europe’s leading system partner for quality tools. The company offers 62,000 quality tools from 500 of the world’s leading manufacturers including GARANT, Hoffmann’s own premium brand. Hoffmann product lines include hand tools, cutting tools, workstations, and storage options. Hoffmann Group, with an international corporate headquarters in Munich, Germany, combines trading competence with leadership in both manufacturing and service. This combination guarantees reliability in supply, quality, and productivity in the tooling sector to more than 135,000 customers. The company, with its worldwide partners and over 2,500 employees, serves major companies as well as medium-sized and small companies in more than 50 countries.

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