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Non-profit Organizations Must Think and Act Strategically
In working with many non-profit organizations over the years, our key learnings include the importance of thinking and acting strategically, having a true marketing/outreach plan that you commit to, and designing a measurable quarterly “playbook” to keep that plan...
What is Trending in Marketing?
U.S. businesses share some commonalities relative to how they are focusing their efforts and spending their marketing dollars these days. Here are some trends we are seeing: For the past several years, a majority of companies have been focused primarily on marketing...
President and CEO of UCOR, Ken Rueter
The Holy Grail – Customer Acquisition and Loyalty
What does every business want more than anything else? To attract and keep good customers forever! But that is easier said than done, right? Understanding how to communicate with your customers throughout all stages of the customer lifecycle is more critical than...
Former Inmate Turned CEO and Philanthropist Launches Foundation Focused on Prison Reform
Josh Smith forms 4th Purpose Foundation, dedicates $8 Million to help make prison a place of transformation KNOXVILLE, Tenn. – Nov. 16, 2019 – Entrepreneur and philanthropist Josh Smith announces the launch of 4th Purpose Foundation, a nonprofit dedicated to helping...
President and COO of Titanic Museum Attractions, Mary Kellogg-Joslyn
VP Sponsorship for Topgolf Media, Ed Willett
Millennials and Healthcare Marketing
Why all the talk about Millennials these days? Simple. They are America’s largest generation with the greatest spending power, making them the most coveted consumer demographic. It’s time to let go of the stereotypes of these 22-to-38-year-olds as lazy, disloyal and...
President and CEO of the Tennessee Aquarium, Keith Sanford
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