News

Skipping a Step: The Dangers of Neglecting Market Research

Market research is an integral step in a successful business development effort, whether you are part of a start-up, launching a new product or rebranding your business. When you skip out on market research, you miss valuable opportunities that will help your business...

Community Connectedness As A Business Strategy

From the July, 10 2019 Knoxville News-Sentinel Market research is an integral step in a successful business development effort, whether you are part of a startup, launching a new product or rebranding your business. When you skip out on market research, you miss...

Media Training – Who Needs It?

I believe that most business leaders need to understand – at least at a basic level – how to talk to the news media in both positive and negative situations. Refusing to comment when media attention comes your way is simply not an option. You need to be able to...

The Millennial Impact on Healthcare

As of 2019, Millennials are the largest and most diverse generation in history, comprised of nearly 73 million people aged 22 to 37. Known for being digital natives, almost 100 percent of Millennials have a smart phone and use popular social media platforms such as...

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