News

Listening Is the Key to Sales Success

A successful sales process is the lifeblood of most businesses. You can have the most innovative product in the world, but if your sales force is not good at getting in the right doors and convincing your prospective customers that they need to buy it, all is for...

Skipping a Step: The Dangers of Neglecting Market Research

Market research is an integral step in a successful business development effort, whether you are part of a start-up, launching a new product or rebranding your business. When you skip out on market research, you miss valuable opportunities that will help your business...

Community Connectedness As A Business Strategy

From the July, 10 2019 Knoxville News-Sentinel Market research is an integral step in a successful business development effort, whether you are part of a startup, launching a new product or rebranding your business. When you skip out on market research, you miss...

Media Training – Who Needs It?

I believe that most business leaders need to understand – at least at a basic level – how to talk to the news media in both positive and negative situations. Refusing to comment when media attention comes your way is simply not an option. You need to be able to...

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