News
The Millennial Impact on Healthcare
As of 2019, Millennials are the largest and most diverse generation in history, comprised of nearly 73 million people aged 22 to 37. Known for being digital natives, almost 100 percent of Millennials have a smart phone and use popular social media platforms such as...
Public Health and Social Marketing: Working Against Misinformation for the Greater Good
Misinformation is becoming one of the greatest public health concerns of our time. Thanks to the meteoric rise of alternative media platforms and social media influencers, the thinning of credible information gatekeepers and a growing mistrust in government and...
Cybersecurity Advice for Physicians and Healthcare Leaders
As the consumerization of healthcare allows patients to think more about the value of their care, efficiency of service becomes an even greater priority when deciding where to receive care. Physician groups, dentists, and hospital networks are being driven to evaluate...
Blühen Botanicals closes $30.06 million investment agreement with SOL Global’s portfolio company Heavenly Rx
KNOXVILLE, Tenn. – May 23, 2019 –Blühen Botanicals has closed its US$30.06 investment agreement with SOL Global Investments Corp. as part of SOL Global’s portfolio company, Heavenly Rx. SOL Global had previously announced the assignment of its rights to acquire Blühen...
Marketing’s Critical Role in Sales Success
Marketing actually plays several roles within most companies: It builds awareness for the company, the products and/or the services. It conveys critical information and positions the company/products/services. It lays the foundation for sales receptiveness. It...
Blühen Botanicals opens flagship retail wellness location
KNOXVILLE, Tenn. – May 17, 2019 – Blühen Botanicals, an emerging hemp cannabidiol (CBD) company, opened its first retail wellness location on May 17, in parallel with the company’s presenting sponsorship of Knoxville’s Rhythm N’ Blooms music festival. Coinciding with...
Willis and Freeman Promoted to Vice President
Ackermann Marketing & PR today announced that Ryan Willis and Erin Freeman have been promoted to the role of Vice Presidents for the agency. Together, Willis and Freeman bring 30 years of experience in providing Ackermann’s portfolio of clients with strategic...
How to Make Company Announcements in Buzzworthy Ways
These days, the medium that sends the message is just as important as the message itself. Choosing the correct medium can determine whether or not you are reaching your target audience most effectively and is also an opportunity to generate buzz about your company’s...
[Knoxville] By Design to Celebrate the Community Impact of Art, Engineering and Architecture
KNOXVILLE, Tenn.— April 1, 2019 – April brings not only warmer weather back to the Tennessee Valley, but also the annual [Knoxville] By Design (KBD) celebration. The month-long series of events is part of National Architecture Week, a time dedicated to celebrating the...
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