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Fitzgerald joins Ackermann

FITZGERALD NAMED SENIOR ACCOUNT EXECUTIVE VETERAN COMMUNICATOR JOINS EAST TENNESSEE'S PREMIER AGENCY Knoxville, Tenn. – Ackermann Marketing & PR today announced that Brian Fitzgerald has been hired as a Senior Account Executive. In his new role, Fitzgerald will...

Make it personal, take the slow road for clients

Make it personal, take the slow road for clients The prioritization of speed over personalization grossly underestimates the power of human interaction and the importance of face-to-face communication in building and nurturing important relationships.  If the entire...

Smokin’ Oak Wood-Fired Pizza Expands to Colorado with Area Developer

Smokin’ Oak Wood-Fired Pizza to Open in Greater Denver Area St. Petersburg, Florida – November 13, 2018 – Smokin’ Oak Wood-Fired Pizza, a fast-casual pizza franchise based in St. Petersburg, Fl., announced today that the company has signed an Area Development...

What Keeps Marketers Up At Night?

Starting a new year is a great time to assess what has and hasn’t worked in your marketing programs, and to push the re-set button on out-moded ideas and tired tactics.  Whether you work for a corporation or an agency, there are common threads that cause all of us to...

Trending for 2019

As this year draws to a close, we’re reminded not only of memorable moments, but also of the warp-speed world in which we live.  Adaptability and an adventurous spirit are certainly critical skills in terms of understanding and effectively utilizing the constantly...

Marketing to Millennials – Part Two

(This is the second of a two-part column on this topic, the previous one having appeared in the Knoxville News-Sentinel on Sunday, November 11, 2018.) Millennials are aged 21 – 36 years old (born between 1982 and 1997) and are playing an increasingly pivotal role in...

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