News

Millennials – there are a lot of them, and their influence on how companies sell their products and services is substantial.  So, if your business doesn’t have a research-based strategy in this regard, you could be missing out on some important opportunities to expand...

Being the mighty band of true creatives that we are, one aspect of the job that we particularly enjoy is working with a client who puts our creative muscles to work developing branding/identity/design and logo concepts. Recently we were given the latitude to develop...

People who know me well may stifle a giggle when I tout the benefits of preparedness.  This is because I am known to be a tad compulsive and overly prepared. However, in defense of my tendencies in this regard, I find that it really does have some benefits! Advance...

KNOXVILLE, Tenn. – August 29, 2018 – Blühen Botanicals, a new hemp processing company, announced plans today to open a hemp processing facility by the end of 2018 in Knoxville, Tenn. The company’s founders aim to make Blühen Botanicals the largest hemp biomass...

From the August 2018 Issue of Knox.Biz We all love social media and the numerous digital tools at our disposal these days . . . except when we don’t!  And one of those times can be when our business receives a very public negative review online.  You can’t always stop...

From the August, 19 2018 Knoxville News-Sentinel Depending upon the particular marketplace that your company operates in, it is tempting to narrow your communications focus to only those customers and prospects that you already know you should be talking to.  Most...

We’re hearing a lot these days about the difficulties that businesses are having in recruiting sharp new employees. With the unemployment rate being relatively low, the competition for top talent has increased dramatically as of late. Therefore, it is more critical...

Sevierville, Tenn. – SmartBank announced today plans to open a fourth Sevier County branch. The new branch will be located at 710 Dolly Parton Parkway, Sevierville, Tenn. According to Billy Carroll, SmartBank President and CEO, the existing building will be renovated...

Reputation and trust are intrinsically intertwined in business.  Companies cannot maintain their positive reputations if a strong bond of trust does not exist with their customers and constituents.  It sometimes takes years to build that level of trust, but one...