News

Starting a new year is a great time to assess what has and hasn’t worked in your marketing programs, and to push the re-set button on out-moded ideas and tired tactics.  Whether you work for a corporation or an agency, there are common threads that cause all of us to...

As this year draws to a close, we’re reminded not only of memorable moments, but also of the warp-speed world in which we live.  Adaptability and an adventurous spirit are certainly critical skills in terms of understanding and effectively utilizing the constantly...

(This is the second of a two-part column on this topic, the previous one having appeared in the Knoxville News-Sentinel on Sunday, November 11, 2018.) Millennials are aged 21 – 36 years old (born between 1982 and 1997) and are playing an increasingly pivotal role in...

Millennials – there are a lot of them, and their influence on how companies sell their products and services is substantial.  So, if your business doesn’t have a research-based strategy in this regard, you could be missing out on some important opportunities to expand...

Being the mighty band of true creatives that we are, one aspect of the job that we particularly enjoy is working with a client who puts our creative muscles to work developing branding/identity/design and logo concepts. Recently we were given the latitude to develop...

People who know me well may stifle a giggle when I tout the benefits of preparedness.  This is because I am known to be a tad compulsive and overly prepared. However, in defense of my tendencies in this regard, I find that it really does have some benefits! Advance...

KNOXVILLE, Tenn. – August 29, 2018 – Blühen Botanicals, a new hemp processing company, announced plans today to open a hemp processing facility by the end of 2018 in Knoxville, Tenn. The company’s founders aim to make Blühen Botanicals the largest hemp biomass...

From the August 2018 Issue of Knox.Biz We all love social media and the numerous digital tools at our disposal these days . . . except when we don’t!  And one of those times can be when our business receives a very public negative review online.  You can’t always stop...

From the August, 19 2018 Knoxville News-Sentinel Depending upon the particular marketplace that your company operates in, it is tempting to narrow your communications focus to only those customers and prospects that you already know you should be talking to.  Most...