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Smokin’ Oak Wood-Fired Pizza Expands to Colorado with Area Developer

Smokin’ Oak Wood-Fired Pizza to Open in Greater Denver Area St. Petersburg, Florida – November 13, 2018 – Smokin’ Oak Wood-Fired Pizza, a fast-casual pizza franchise based in St. Petersburg, Fl., announced today that the company has signed an Area Development...

What Keeps Marketers Up At Night?

Starting a new year is a great time to assess what has and hasn’t worked in your marketing programs, and to push the re-set button on out-moded ideas and tired tactics.  Whether you work for a corporation or an agency, there are common threads that cause all of us to...

Trending for 2019

As this year draws to a close, we’re reminded not only of memorable moments, but also of the warp-speed world in which we live.  Adaptability and an adventurous spirit are certainly critical skills in terms of understanding and effectively utilizing the constantly...

Marketing to Millennials – Part Two

(This is the second of a two-part column on this topic, the previous one having appeared in the Knoxville News-Sentinel on Sunday, November 11, 2018.) Millennials are aged 21 – 36 years old (born between 1982 and 1997) and are playing an increasingly pivotal role in...

Marketing to Millennials – Part One

Millennials – there are a lot of them, and their influence on how companies sell their products and services is substantial.  So, if your business doesn’t have a research-based strategy in this regard, you could be missing out on some important opportunities to expand...

Branding the next superfood: Moringa

Being the mighty band of true creatives that we are, one aspect of the job that we particularly enjoy is working with a client who puts our creative muscles to work developing branding/identity/design and logo concepts. Recently we were given the latitude to develop...

Preparedness and Opportunism

People who know me well may stifle a giggle when I tout the benefits of preparedness.  This is because I am known to be a tad compulsive and overly prepared. However, in defense of my tendencies in this regard, I find that it really does have some benefits! Advance...

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