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A Key Word for Today’s Marketers – Agile

If I had to choose one word that separates the business winners from the business losers in today’s crazy environment, it would be the word “agile.” The marketers who are able to move quickly from crisis mode to productive mode are the clear winners. And this doesn’t...

The Challenges of Virtual Selling

The Challenges of Virtual Selling

We may as well face it head-on:  the virtual world is here to stay.  Even as in-person activities and options have opened up, the virtual communications tools that we had to quickly adopt at the beginning of the pandemic are now readily available to us . . . forever....

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