News
10 Admissions Strategies that Colleges and Universities Need to Adopt in the Face of the Coronavirus
College campuses are eerily quiet in the wake of the coronavirus pandemic—and the fear is that quiet could usher in an even quieter campus come fall. With the traditional sea of spring visits to colleges and universities across America canceled, the challenges of...
Memo concerning employer response to infection in workforce and layoffs
When anxieties are at an all-time high, communication is critical. The balance between taking care of your loved ones and yourself while maintaining your business and your employees is incredibly challenging. As COVID-19 continues to spread, the probability that one...
Responding to COVID-19
During this ever-changing and challenging time, many business owners and organizations have been focused on external messaging. The need to explain changes or address concerns to customers and other key external audiences has been extremely important. However,...
What Considerations Should Drive a Rebranding Initiative?
Our firm seems to be more involved than ever in helping our clients rebrand themselves these days. There are numerous reasons to consider doing this (or not), but changing or refreshing your brand should only take place after you have weighed all the advantages,...
SmartFinancial, Inc. completes acquisition of Progressive Financial Group, Inc.
KNOXVILLE, Tenn. – March 2, 2020 – SmartFinancial, Inc., Knoxville, Tennessee (“SmartFinancial”) (Nasdaq: SMBK), parent company of SmartBank, today announced the completion of its previously-announced acquisition of Progressive Financial Group, Inc. (“Progressive”),...
Local Olympian opens Knoxville’s only year-round, indoor swim school
KNOXVILLE, Tenn. – Feb. 20, 2020 – SafeSplash Swim School will celebrate its grand opening this Saturday, Feb. 22, at 2 p.m. The Knoxville swim school is owned by Olympian and Knoxville native, Davis Tarwater. Tarwater won a gold medal for the 4×200-meter freestyle...
The Super Bowl Proves Integrated Marketing is a Great Call
Advertisers prepare all year for their 30-60 second spot during the big game – and rightly so with a price point starting at $5 million. In the days of old, people gathered around the water-cooler on Monday morning excited to talk about their favorite Super Bowl ads....
Co-Founder, Chairman of TeamHealth, Dr. Lynn Massingale
Titanic “LEGO® Boy” returns to East Tennessee for premiere of documentary “How Titanic Became My Lifeboat”
Web: www.titanicpigeonforge.com Media resources (including photos): www.titanicpigeonforge.com/media “How Titanic Became My Lifeboat” documentary trailer: https://vimeo.com/389069471 FOR IMMEDIATE RELEASE – Feb. 11, 2020 A life changing experience – Titanic...
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