News
Community Connectedness As A Business Strategy
From the July, 10 2019 Knoxville News-Sentinel Market research is an integral step in a successful business development effort, whether you are part of a startup, launching a new product or rebranding your business. When you skip out on market research, you miss...
President and CEO of the Knoxville Chamber, Mike Odom
President and CEO of The University of Tennessee Medical Center, Joe Landsman
CEO of Avertium, Jeff Schmidt
Interim President of The University of Tennessee, Randy Boyd
Media Training – Who Needs It?
I believe that most business leaders need to understand – at least at a basic level – how to talk to the news media in both positive and negative situations. Refusing to comment when media attention comes your way is simply not an option. You need to be able to...
The Millennial Impact on Healthcare
As of 2019, Millennials are the largest and most diverse generation in history, comprised of nearly 73 million people aged 22 to 37. Known for being digital natives, almost 100 percent of Millennials have a smart phone and use popular social media platforms such as...
Public Health and Social Marketing: Working Against Misinformation for the Greater Good
Misinformation is becoming one of the greatest public health concerns of our time. Thanks to the meteoric rise of alternative media platforms and social media influencers, the thinning of credible information gatekeepers and a growing mistrust in government and...
Cybersecurity Advice for Physicians and Healthcare Leaders
As the consumerization of healthcare allows patients to think more about the value of their care, efficiency of service becomes an even greater priority when deciding where to receive care. Physician groups, dentists, and hospital networks are being driven to evaluate...
Let's Start Something new
Say Hello!
Use the form below to tell us about yourself, your company, or the project you have in mind. We are excited to connect with you and will be in touch soon!