December 3, 2018

Marketing to Millennials – Part Two

(This is the second of a two-part column on this topic, the previous one having appeared in the Knoxville News-Sentinel on Sunday, November 11, 2018.) Millennials are aged 21 – 36 years old (born between 1982 and 1997) and are playing an increasingly pivotal role […]
October 30, 2018

Marketing to Millennials – Part One

Millennials – there are a lot of them, and their influence on how companies sell their products and services is substantial.  So, if your business doesn’t have a research-based strategy in this regard, you could be missing out on some important opportunities to expand or […]
October 15, 2018

Branding the next superfood: Moringa

Being the mighty band of true creatives that we are, one aspect of the job that we particularly enjoy is working with a client who puts our creative muscles to work developing branding/identity/design and logo concepts. Recently we were given the latitude to develop the […]
October 8, 2018

Preparedness and Opportunism

People who know me well may stifle a giggle when I tout the benefits of preparedness.  This is because I am known to be a tad compulsive and overly prepared. However, in defense of my tendencies in this regard, I find that it really does […]
September 7, 2018

New hemp CBD processing company set to open in Knoxville

KNOXVILLE, Tenn. – August 29, 2018 – Blühen Botanicals, a new hemp processing company, announced plans today to open a hemp processing facility by the end of 2018 in Knoxville, Tenn. The company’s founders aim to make Blühen Botanicals the largest hemp biomass processing and […]
August 28, 2018

Responding to Online Reviews

From the August 2018 Issue of Knox.Biz We all love social media and the numerous digital tools at our disposal these days . . . except when we don’t!  And one of those times can be when our business receives a very public negative review […]
August 20, 2018

Community Connectedness As A Business Strategy

From the August, 19 2018 Knoxville News-Sentinel Depending upon the particular marketplace that your company operates in, it is tempting to narrow your communications focus to only those customers and prospects that you already know you should be talking to.  Most companies have a defined […]
July 23, 2018

Marketing to potential employees

We’re hearing a lot these days about the difficulties that businesses are having in recruiting sharp new employees. With the unemployment rate being relatively low, the competition for top talent has increased dramatically as of late. Therefore, it is more critical than ever for employers […]
July 13, 2018

SmartBank to open new branch in Sevier County

Sevierville, Tenn. – SmartBank announced today plans to open a fourth Sevier County branch. The new branch will be located at 710 Dolly Parton Parkway, Sevierville, Tenn. According to Billy Carroll, SmartBank President and CEO, the existing building will be renovated to reflect the SmartBank […]
June 25, 2018

Reputation and Trust Are Everything

Reputation and trust are intrinsically intertwined in business.  Companies cannot maintain their positive reputations if a strong bond of trust does not exist with their customers and constituents.  It sometimes takes years to build that level of trust, but one “untrustworthy incident” can tear down […]
May 29, 2018

Using data for the right reasons

In case you missed Cathy’s contributed Knoxville News-Sentinel column from over Memorial Day weekend, you can read the full version below: There has been a lot said and written in the past few months about both the benefits and the “evils” of how much we […]
May 3, 2018

Hoffmann Group USA Named 2018 Hermes Creative Platinum Award-Winner

Knoxville, Tenn. – May 3, 2018 – Hoffmann Group USA announced today it has been named a 2018 Hermes Creative Platinum Award winner. The global tooling company earned its second platinum marketing award in a 6-month span for its work with marketing partner Ackermann Marketing […]
April 23, 2018

Integrity is the name of the game

In case you missed it, here’s a look at Cathy’s most recent Knoxville News-Sentinel column from Sunday, April 22: What do customers want more than anything else from the people and the companies they choose to do business with?  I believe they want to be […]
April 2, 2018

Present it without big presentation

In case you missed it, here’s a look at Cathy’s most recent Knoxville News-Sentinel column from Sunday, April 1: Stop the Power Point presentations and voluminous slide decks. What better place to take a little nap than in still another tedious meeting where someone is […]
March 19, 2018

World’s largest RMS Titanic LEGO® replica to make its American debut at Titanic Museum Attraction

Extraordinary event demands unparalleled space to showcase huge Titanic ship built by a 10-year-old boy from Iceland with autism MEDIA ALERT:  Meet Brynjar Karl Bigisson during media conference at 10 a.m. on Monday, April 16 at Titanic Museum Attraction – Pigeon Forge. This event will […]
March 7, 2018

What really makes a sales star?

We’re all really in sales in one way or another, right? Here’s Cathy’s take on what makes some people good at it – from the Sunday, March 4 News-Sentinel. I had an interesting conversation recently with a sharp young woman who was exploring a career […]
March 7, 2018

Secant Healthcare Launches Blockchain Data Technology at Himss18

Chicago, Ill. – March 1, 2018 – Secant Healthcare Inc., a Chicago based global healthcare solutions company, announced the first glimpse of its unique Blockchain Data Integrity initiative. This thought-leading initiative is seeking to deliver a unique, targeted approach to data integrity and transformation in the […]
February 16, 2018

The future is bright for women in manufacturing

Guest Blog by Ashley Humphrey, Director of Marketing & Communications at Hoffmann Group USA When many think of the manufacturing industry, they envision a male-dominated, warehouse environment that many women wouldn’t want to explore. However, the current manufacturing landscape in the country is beginning to provide […]
January 26, 2018

The future Tennessee workforce

Guest Blog by Caleb Fristoe, Program Manager for CodeTN at Great Schools Partnership The Push Chances are over the last three years, you’ve heard or read in passing about the urgent need for increased secondary STEM (science, technology, engineering, mathematics) education in American schools. Or […]
January 18, 2018

2018: What to Expect in Marketing Trends

Now that the dust has settled, we’ve all started correcting ourselves when we write ‘2017’ instead of ‘2018’ (oh wait, that didn’t actually happen since nobody writes). We’ve deleted all the emails we received over the holidays (if it’s important, you’ll find out soon enough) […]
January 17, 2018

Are you ready for 2018?

Look out, 2018 – here we come! Lots of exciting business opportunities on the horizon, not the least of which are related to digital marketing. Here are some strategies to consider from Cathy’s column in Sunday’s Knoxville News Sentinel. While I love our warp-speed world and […]
December 19, 2017

Choosing carefully is the best strategy

Strategy is sometimes a matter of careful selection. It’s easy to become a “kid in a candy shop” (especially during the holidays, right?) relative to your business. Here are some tips from Cathy’s column in Sunday’s Knoxville News Sentinel, to help you not do that. […]
November 30, 2017

What drives a rebrand?

If you’re contemplating the pros and cons of rebranding your organization, it’s important to understand why and how on the front end. Below is Cathy’s column from the November 26 Knoxville News-Sentinel that includes a number of tips to consider if a rebrand may be in your […]
November 14, 2017

Entrepreneur broadens national fast casual brand Go Burrito with announcement of multi-location expansion in Florida

Salisbury, North Carolina – September 20, 2017 – Today the fast casual, beach-themed burrito restaurant Go Burrito announced the expansion of the franchise into a new market: Florida. The Salisbury, North Carolina-based brand will open four franchised stores throughout the coastal state during the next […]
November 10, 2017

Hoffmann Group USA named 2017 MarCom Platinum Award-Winner

Hoffmann Group USA named 2017 MarCom Platinum Award-Winner Global tooling company partners with Ackermann Marketing & PR to earn marketing award Knoxville, Tenn. – Hoffmann Group USA is pleased to announce that it was named a 2017 MarCom Platinum Award Winner for its work with […]
October 25, 2017

From social obligation to impact

Do your customers and employees care about your company’s commitment to social causes and charitable organizations?  You bet they do! Below is Cathy’s column from the October 22 Knoxville News-Sentinel that spells out some trends, patterns and a few suggestions.   Corporate social responsibility is defined […]
October 23, 2017

Our New Brand

Today we launch our new brand as Ackermann Marketing & PR. We’re a more diverse and strategically-focused agency now, and as we have evolved, it was time to change our name and look to better represent more of what we do. We’ve broadened our service offerings […]
September 6, 2017

The Importance of a Deep Breath

As summer draws to a close and vacations become the stuff of family memories and photos of beautiful sunsets and beaches, it’s important to let those feelings of peace and escape hang on in the backs of our minds as we return to the pace […]
August 16, 2017

Does your organization have a branding playbook?

Just like all smart athletic teams have a playbook that guides their decisions and activities on the field or on the court, all smart businesses also have agreed-upon ways in which they express their brand culture, both internally and externally. Cathy reveals in her latest […]
June 29, 2017

Content marketing is fast becoming king

One of the most interesting aspects of being involved in marketing and communications is its ever-changing landscape. What worked yesterday may not work today and most certainly won’t work tomorrow. Cathy explains the meaning of content marketing and its value in her most recent Knoxville News […]