May 25, 2016

Good, old-fashioned networking may be best marketing strategy

Sometimes the old ways are the best ways.  Here’s a little read on the value of reaching out and touching people as one of the most “tried and true” marketing strategies. From Ackermann PR CEO, Cathy Ackermann’s column, in Sunday’s Knoxville News-Sentinel: In our business, […]
May 16, 2016

Cathy Ackermann receives the Gary McCormick Lifetime Achievement Award from PRSA

On Thursday, May 12, Cathy Ackermann, president and CEO of Ackermann PR, received the Gary McCormick Lifetime Achievement Award from the Volunteer Chapter of the Public Relations Society of America during its annual VAwards ceremony. The first award of its kind since being named in […]
May 13, 2016

Knoxville-based Axle Logistics announces HQ expansion amid rapid growth

Axle Logistics, a third-party logistics company co-founded by University of Tennessee graduates Jon Clay and Drew Johnson, today announced that it will soon begin the expansion of its headquarters on the 10th floor of the Langley Building in downtown Knoxville on Summit Hill Drive. Formerly […]
May 12, 2016

Axle Logistics names Branch Manager

Axle Logistics recently announced that Shawn McLeod has been named Branch Manager of the company’s downtown Knoxville office. McLeod brings to Axle more than a decade of experience in third-party logistics and the transportation industry. In his role as Branch Manager, McLeod will be responsible […]
May 11, 2016

4th Annual Big Kahuna Wing Festival Just One Month Away

Knoxville’s largest annual chicken wing festival – the Big Kahuna Wing Festival presented by US Foods – will take place on Saturday, June 11th from 12:00 p.m. to 8:00 p.m. at World’s Fair Park in downtown Knoxville, as more than 40 teams will compete to […]
May 10, 2016

People’s Choice Tasting Contest Returning to BBQ Festival

Sevierville, Tenn. – The People’s Choice Contest, presented by Dolly Parton’s Lumberjack Adventure, will take place on Saturday, May 21 from 2:30 p.m. to 3:30 p.m. during the 12th annual Bloomin’ Barbeque and Bluegrass Festival. The contest will be held at the Downtown Sevierville Commons […]
May 3, 2016

America’s Got Talent finalist to headline Sevierville’s 12th annual Bloomin’ BBQ & Bluegrass festival

Sevierville, Tenn. – Back again for its twelfth year, Sevierville’s Bloomin’ BBQ & Bluegrass festival (May 20 & 21, 2016) has released its entertainment lineup, including a headline performance from Mountain Faith Band, 2015 finalist from NBC’s America’s Got Talent. “This year’s roster of performers […]
April 27, 2016

Knoxville Entrepreneur Center and Scripps Networks Interactive Partner to Create Pioneering New Startup Accelerator

In case you haven’t heard…! Knoxville Entrepreneur Center and Scripps Networks Interactive are teaming up to launch The Works, a startup accelerator for coders and lifestyle content developers. The program will bring national attention to Knoxville’s role as the hub of digital media and content […]
April 5, 2016

Rotary Club of Knoxville announces plans for 2nd Annual “Jockeys & Juleps” Derby Party Fundraiser

KNOXVILLE, Tenn. – Believe it or not, we’re nearly a month away from the 142nd running of America’s greatest race, The Kentucky Derby, which can only mean one thing… it’s time to start preparing for the Rotary Club of Knoxville’s annual Jockeys & Juleps Derby […]
March 29, 2016

Is it time to hire a chief experience officer?

What exactly is a chief experience officer (CXO)? Cathy Ackermann shares the answer to this question and also how this C-suite position may impact a company or business, in her latest Knoxville News-Sentinel column from Sunday, March 27: From Sunday’s Knoxville News Sentinel: Looking for a […]
March 25, 2016

Mountain Soul Vocal Competition set to honor Dolly Parton for 12th year

Sevierville, Tenn. – Vocalists from around the world will converge on Dolly Parton’s hometown of Sevierville, Tenn. this spring to compete in the annual Mountain Soul Vocal Competition, honoring the songwriting of the country music legend. The event will feature contestants singing songs written by […]
March 25, 2016

Alliant Corporation President, Terry Douglas, named 2016 Tennessee Small Business Person of the Year

Knoxville, Tenn. – On March 10, the U.S. Small Business Administration announced its annual list of small business stars, and Knoxville-based Alliant Corporation is led by one of them. Terry Douglas, Alliant President, was named the 2016 Tennessee Small Business Person of the Year. Terry […]
March 10, 2016

Popcorn Sutton™ Releases Limited Edition Barrel Finished™ Spirit

NEWPORT, Tennessee. – Popcorn Sutton Distilling today announced the release of its first brown spirit – a limited edition, 92 proof, charred oak barrel finished liquid the company is aptly calling Popcorn Sutton Barrel Finished™. As mountain lore goes, legendary bootlegger, Marvin “Popcorn” Sutton, would […]
March 9, 2016

The Pat Summitt Foundation Expresses Appreciation to SHEEX®, Inc. for its Support

Former Lady Vol Michelle Brooke-Marciniak Giving Back Through Her Company Knoxville, Tenn. – The leadership of SHEEX, Inc., announced today the launch of a fundraising initiative to benefit The Pat Summitt Foundation. This new effort is aimed at generating additional income for the Foundation’s commitment […]
March 4, 2016

Carving out a niche helps define competitive advantages

We sometimes think of competition as a bad thing, but here’s a different perspective on that from Cathy Ackermann’s column in the Knoxville News-Sentinel on February 28.  Formidable competitors can challenge us, make us better, and sometimes even collaborate with us in interesting ways. Hope you […]
March 4, 2016

Mountain Soul Vocal Competition set to honor Dolly Parton for 12th year

Sevierville, Tenn. – Vocalists from around the world will converge on Dolly Parton’s hometown of Sevierville, Tenn. this spring to compete in the annual Mountain Soul Vocal Competition, honoring the songwriting of the country music legend. The event will feature contestants singing songs written by Dolly […]
February 4, 2016

If I had a nickel for every time I heard the word “Millennial”…

When you hear the word “Millennial,” what comes to mind? Through our research at Ackermann PR, we’ve found opinions are varied. Some describe Millennials as “lazy, narcissistic, and coddled.” On the positive side, they were described as “open-minded, confident, and upbeat.” According to some studies, […]
January 26, 2016

Balter Beerworks to Open Doors on February 8th

Portion of Grand Opening Week Proceeds to Benefit Legacy Parks Foundation KNOXVILLE, Tenn. – January 26, 2016 – Balter Beerworks – the former BP service station turned microbrewery and restaurant at the corner of Broadway and Jackson Avenue in downtown Knoxville – announced today that it […]
December 23, 2015

O Christmas Tree, O (Deformed) Christmas Tree?

Peanut Butter & Chocolate…known as one of the great American duos, right alongside Batman & Robin, Gehrig & Ruth, Sanford & Son, and Smokey and the Bandit. For as long as I can remember, the fine folks at Reese’s have supplied my life with the […]
December 22, 2015

ChoiceSpine set to launch TOMCAT™

Knoxville, Tenn. – As 2015 comes to a close, ChoiceSpine is ending the year with a significant addition to their spinal implant product portfolio. The Knoxville-based spinal implant company announced today that it has received FDA 510(k) clearance for the TOMCAT™ stand-alone cervical device. This […]
December 10, 2015

Life’s Maxims from the Eyes of a Toddler

Tomorrow is a big day for my family as my husband, Lee, will be graduating from The University of Tennessee with his MBA. (Insert big smile and the “Hallelujah” chorus!) Without question, the past 16 months of our lives have been the most challenging ever […]
December 7, 2015

The 1 Percent

Although tempting, this is not a political opinion piece. Rather, the 1% that I’m referring to is the number of companies who can successfully re-position their brand. That rare breed that is able to actually change their natural stripes. You see, most companies are successful […]
November 23, 2015

Balter Beerworks Appoints New Hires to Key Positions

KNOXVILLE, Tenn. – November 23, 2015 – Today, Balter Beerworks – the former BP service station turned brewery and restaurant at the corner of Broadway and Jackson Avenue, which is scheduled to open January 2016 – announced the hiring of three employees to key positions […]
November 16, 2015

Balter Beerworks Forms Alliance with Legacy Parks Foundation as Hiring Center Launch & Grand Opening Near

KNOXVILLE, Tenn. – November 16, 2015 – Just two weeks from the opening of its hiring center at Jackson Terminal on Tuesday, December 1st, Balter Beerworks – the former BP service station turned brewery and restaurant at the corner of Broadway and Jackson Avenue – […]
November 12, 2015

Random Acts of Flowers Celebrates 100,000th Floral Delivery & Announces National Partnership with Industry Leaders

On Thursday, Nov. 12th, Random Acts of Flowers (RAF) will celebrate a significant milestone and announcement. The national nonprofit organization will celebrate its 100,000th national floral delivery. At the same time, RAF will announce a new national exclusive partnership with floral industry leaders FTD and […]
November 5, 2015

Merchandise Your Merchandise

As Holiday shopping season quickly approaches, many of us will be scouring the sales catalogs and brochures seeking the best deals on the latest trends. What is it that lures us into making these purchases? What makes these products or services seem extra special? It’s […]
November 2, 2015

Smoky Mountain Harley-Davidson Recognized as One of 2015’s Top Powersports Dealers in North America

MARYVILLE, Tenn. – November 2, 2015 – Already known for its large selection of motorcycles and merchandise, vibrant music venue and unique family atmosphere, Smoky Mountain Harley-Davidson (SMH-D) was recently named a Power 50 dealer in North America by Powersports Business, the leading trade publication […]
October 30, 2015

BLOG POST: “Oh, I Forgot to Tell You…”

As some of you know, I am actively involved in coaching youth baseball when I’m not at my day job at Ackermann PR. I’ve spent considerable time over the last few years mentoring and being around 13-year old kids in a competitive environment, and the […]
October 26, 2015

ORNL FCU Sheds Pounds, Raises Money for Second Harvest Food Bank’s “Food for Kids” Program

Oak Ridge, Tenn. – ORNL Federal Credit Union (FCU) recently presented a check for $1,789 to Second Harvest Food Bank of East Tennessee as the credit union concluded its two-month weight loss challenge to benefit the Food for Kids program. From August 17 to October […]
October 16, 2015

Christmas comes to life at Dixie Stampede

Pigeon Forge, Tenn. – A new Christmas experience awaits guests planning their holiday visit to Dolly Parton’s Dixie Stampede in Pigeon Forge. Earlier in the year, the dinner attraction unveiled a completely new look and treated guests to a new adventure. This winter, those all-new […]