March 4, 2016

Mountain Soul Vocal Competition set to honor Dolly Parton for 12th year

Sevierville, Tenn. – Vocalists from around the world will converge on Dolly Parton’s hometown of Sevierville, Tenn. this spring to compete in the annual Mountain Soul Vocal Competition, honoring the songwriting of the country music legend. The event will feature contestants singing songs written by Dolly […]
February 4, 2016

If I had a nickel for every time I heard the word “Millennial”…

When you hear the word “Millennial,” what comes to mind? Through our research at Ackermann PR, we’ve found opinions are varied. Some describe Millennials as “lazy, narcissistic, and coddled.” On the positive side, they were described as “open-minded, confident, and upbeat.” According to some studies, […]
January 26, 2016

Balter Beerworks to Open Doors on February 8th

Portion of Grand Opening Week Proceeds to Benefit Legacy Parks Foundation KNOXVILLE, Tenn. – January 26, 2016 – Balter Beerworks – the former BP service station turned microbrewery and restaurant at the corner of Broadway and Jackson Avenue in downtown Knoxville – announced today that it […]
December 23, 2015

O Christmas Tree, O (Deformed) Christmas Tree?

Peanut Butter & Chocolate…known as one of the great American duos, right alongside Batman & Robin, Gehrig & Ruth, Sanford & Son, and Smokey and the Bandit. For as long as I can remember, the fine folks at Reese’s have supplied my life with the […]
December 22, 2015

ChoiceSpine set to launch TOMCAT™

Knoxville, Tenn. – As 2015 comes to a close, ChoiceSpine is ending the year with a significant addition to their spinal implant product portfolio. The Knoxville-based spinal implant company announced today that it has received FDA 510(k) clearance for the TOMCAT™ stand-alone cervical device. This […]
December 10, 2015

Life’s Maxims from the Eyes of a Toddler

Tomorrow is a big day for my family as my husband, Lee, will be graduating from The University of Tennessee with his MBA. (Insert big smile and the “Hallelujah” chorus!) Without question, the past 16 months of our lives have been the most challenging ever […]
December 7, 2015

The 1 Percent

Although tempting, this is not a political opinion piece. Rather, the 1% that I’m referring to is the number of companies who can successfully re-position their brand. That rare breed that is able to actually change their natural stripes. You see, most companies are successful […]
November 23, 2015

Balter Beerworks Appoints New Hires to Key Positions

KNOXVILLE, Tenn. – November 23, 2015 – Today, Balter Beerworks – the former BP service station turned brewery and restaurant at the corner of Broadway and Jackson Avenue, which is scheduled to open January 2016 – announced the hiring of three employees to key positions […]
November 16, 2015

Balter Beerworks Forms Alliance with Legacy Parks Foundation as Hiring Center Launch & Grand Opening Near

KNOXVILLE, Tenn. – November 16, 2015 – Just two weeks from the opening of its hiring center at Jackson Terminal on Tuesday, December 1st, Balter Beerworks – the former BP service station turned brewery and restaurant at the corner of Broadway and Jackson Avenue – […]
November 12, 2015

Random Acts of Flowers Celebrates 100,000th Floral Delivery & Announces National Partnership with Industry Leaders

On Thursday, Nov. 12th, Random Acts of Flowers (RAF) will celebrate a significant milestone and announcement. The national nonprofit organization will celebrate its 100,000th national floral delivery. At the same time, RAF will announce a new national exclusive partnership with floral industry leaders FTD and […]
November 5, 2015

Merchandise Your Merchandise

As Holiday shopping season quickly approaches, many of us will be scouring the sales catalogs and brochures seeking the best deals on the latest trends. What is it that lures us into making these purchases? What makes these products or services seem extra special? It’s […]
November 2, 2015

Smoky Mountain Harley-Davidson Recognized as One of 2015’s Top Powersports Dealers in North America

MARYVILLE, Tenn. – November 2, 2015 – Already known for its large selection of motorcycles and merchandise, vibrant music venue and unique family atmosphere, Smoky Mountain Harley-Davidson (SMH-D) was recently named a Power 50 dealer in North America by Powersports Business, the leading trade publication […]
October 30, 2015

BLOG POST: “Oh, I Forgot to Tell You…”

As some of you know, I am actively involved in coaching youth baseball when I’m not at my day job at Ackermann PR. I’ve spent considerable time over the last few years mentoring and being around 13-year old kids in a competitive environment, and the […]
October 26, 2015

ORNL FCU Sheds Pounds, Raises Money for Second Harvest Food Bank’s “Food for Kids” Program

Oak Ridge, Tenn. – ORNL Federal Credit Union (FCU) recently presented a check for $1,789 to Second Harvest Food Bank of East Tennessee as the credit union concluded its two-month weight loss challenge to benefit the Food for Kids program. From August 17 to October […]
October 16, 2015

Christmas comes to life at Dixie Stampede

Pigeon Forge, Tenn. – A new Christmas experience awaits guests planning their holiday visit to Dolly Parton’s Dixie Stampede in Pigeon Forge. Earlier in the year, the dinner attraction unveiled a completely new look and treated guests to a new adventure. This winter, those all-new […]
October 9, 2015

UT Medical Center to host Tennessee’s first ever Health Literacy Forum

Knoxville, Tenn. – The Health Information Center at The University of Tennessee Medical Center will host Tennessee’s first-ever Health Literacy Forum Monday, Nov. 9 from 8 a.m. to noon. Dr. Cynthia Baur, Senior Advisor for Health Literacy and Plain Language for the Centers for Disease […]
October 7, 2015

Experience Art Come to Life through a Live, On-Stage Music Celebration: “Thomas Kinkade’s Christmas of Light”

Sevierville, Tenn. – Visitors traveling to experience the beauty and excitement of the Smoky Mountains this holiday season will have something new to include on their “must do” list as Thomas Kinkade’s Christmas of Light show will begin its two-month, 80-show run on Sunday, Nov.1 at […]
October 1, 2015

Dixie Stampede to feature top Southern Gospel groups

Pigeon Forge, Tenn. – Dixie Stampede will be hosting Southern Gospel groups, Soul’d Out Quartet and Tribute Quartet, on Friday, Oct. 2, following terrific performances from both groups earlier in the week. These special performances are a part of gospel music’s largest annual event, the National Quartet Convention (NQC). Both of these […]
September 30, 2015

Cathy Ackermann: Time off can help keep things in perspective

Here’s an excerpt from Cathy’s latest column from the Knoxville News Sentinel – for the full column, visit: Cathy Ackermann: Time off can help keep things in perspective   “I believe that one of the missing ingredients of true business success is the ability to maintain […]
September 29, 2015

Sevierville’s Bloomin’ BBQ & Bluegrass Festival receives international honor

Sevierville’s Bloomin’ BBQ & Bluegrass Festival honored with the Grand Pinnacle Award from International Festival & Events Association Sevierville Chamber of Commerce also earns six other awards in the competition Sevierville, Tenn. – Sevierville’s Bloomin’ BBQ & Bluegrass festival, produced by the Sevierville Chamber of Commerce, won the coveted […]
September 15, 2015

Local Harley-Davidson Dealer Contributing to East Tennessee’s Draw as Tourist Destination

MARYVILLE, Tennessee. – September 15, 2015 – With attractions like the Great Smoky Mountains National Park; Ober Gatlinburg; University of Tennessee athletics; and Dollywood; hundreds of hiking trails and fishing areas; a seasonably mild climate and as much shopping as one could ask for, it […]
September 9, 2015

Tommy Smith named Vice President at Ackermann PR

KNOXVILLE, Tenn. – Ackermann PR announced that Tommy Smith has been hired as Vice President of Marketing Strategy. Smith brings a wealth of marketing experience ranging from corporate strategy to advertising and brand management. “We are delighted to have Tommy join our team. He has […]
August 24, 2015

Cathy Ackermann: Brainstorming Starts With Critical Thinking

“It is better to debate a question without settling it than it is to settle a question without debating it.” – Joseph Joubert In her latest Knoxville News Sentinel column, Cathy defines what is needed for a good brainstorming session and what traits good critical thinkers […]
August 20, 2015

ORNL FCU Announces Annual Scholarship Award Winners

Oak Ridge, Tenn. – Austin Deitz and Laura Humphrey were announced today as the recipients of the 2015-2016 B.A. Candler/ORNL FCU Scholarship Award.  The $1,000 scholarships are awarded annually by ORNL Federal Credit Union to two deserving students who plan to continue their education at […]
August 7, 2015

Random Acts of Flowers receives their 100,000th vase donation

Non-profit continues their mission of delivering smiles nationwide Knoxville, Tenn. – On Wednesday, Aug. 5, Random Acts of Flowers (RAF) reached a major milestone, receiving their 100,000th vase donation, set to be recycled, repurposed and then utilized for bouquet deliveries. Headquartered in Knoxville, RAF was […]
July 31, 2015

Free Community Shred Day sponsored by ORNL FCU scheduled for August 8th in Alcoa and Oak Ridge

Oak Ridge, Tenn. – ORNL Federal Credit Union (ORNL FCU) will team up once again with Shred Company for a Community Shred Day on Saturday, August 8th from 9:00 a.m. until Noon at both the Alcoa and Oak Ridge Main branches of ORNL FCU. ORNL […]
July 30, 2015

FSG Vice President receives commercial lending certification

Knoxville, Tenn. – Debbie Stepp, a vice president and commercial banking officer with FSG Bank, recently graduated from The Southeastern School of Commercial Lending. She completed the intensive, one-week program concentrated on all aspects of commercial lending at the Owen Graduate School of Management at […]
July 27, 2015

Cathy Ackermann: Your marketing plan should reflect your brand culture

“If you don’t know who you really are and what you really stand for at your very core, it is impossible to create branded messaging that connects to your customers.” In yesterday’s Knoxville News Sentinel, Cathy tackles the topic of branding and offers a number of […]
July 16, 2015

ORNL Federal Credit Union Selects President & CEO

Oak Ridge, Tenn. – ORNL Federal Credit Union (ORNL FCU) today announced that Colin D. Anderson has been selected by the Credit Union’s Board of Directors as President & CEO. Mr. Anderson previously held the position on an interim basis. “Colin Anderson has done an […]
July 13, 2015

Cathy Ackermann: Is Your Story Worthy of National Attention?

We pitch client stories to the national media on a regular basis, but we always ask ourselves a number of key questions about the pitch before reaching out to an editor or reporter at a major publication. Check out Cathy’s column from yesterday’s Knoxville News Sentinel for some […]